The Kroger Co. and Bed Bath & Beyond Inc.will collaborate to offer home and baby products from BBB through Kroger.com as well as at small-scale physical stores at select locations of Kroger-owned brands beginning in 2022.
Bed Bath & Beyond (Nasdaq: BBBY) and BuyBuy Baby products, including both company-owned and national brands, will launch on Kroger’s (NYSE: KR) website by early 2022, with a branded shop-in-shop experience pilot in select stores to follow.
Bed Bath & Beyond Inc.also announced the launch of a new digital marketplace that will offer products from a curated selection of third-party brand partners and said it is realigning its organizational infrastructure and refreshing its leadership team to align with its ongoing transformation.
The company named Anu Gupta, previously Bed Bath & Beyond's chief strategy and transformation officer since September 2020, to the newly created position of chief growth officer. In her new role, Gupta will be responsible for driving growth through the development and incubation of strategic partnerships while helping to maintain the company’s core business.
“As an instrumental driver of our new Kroger collaboration, Anu's impressive background and business acumen, visionary ideas, and successful tracking of our transformation management will help lead our team into the future." said Mark Tritton, Bed Bath & Beyond president and CEO.
Prior to Bed Bath and Beyond, she held senior-level operational roles at Target, private equity firm Hellman & Friedman LLC, and The Michaels Companies, Inc
The company also named Rafeh Masood, its current chief digital officer and interim chief brand officer to a newly created position, chief customer officer.
Bed Bath & Beyond has headquarters in Union, New Jersey, and Kroger is based in Cincinnatti.