小米新SU7，逼急特斯拉_老虎社区_美港股上老虎

小米新SU7，逼急特斯拉

21世纪经济报道04-02

21世纪经济报道记者易思琳　　3月19日，在距离北京1700公里之外的重庆赛力斯总部，营销部门、车型部门等相关同事到了下班点都没有离开公司，而是一起组织了一场新一代SU7上市观摩会。　　新一代SU7和主打SUV的问界，用户群并不重合，也不算直接竞品。“只要是小米的产品我们都会跟进。”一位问界的内部人员告诉21世纪经济报道记者，他们主要学习小米怎么做销售权益、做产品的价值对比。　　相比于问界，特斯拉...

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tom33
·04-02
东风小康赛力斯生产垃圾小米输妻？小便？[弱] [弱] [弱]
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patricklin
·04-02
整天造谣
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3进行对比。“进店看特斯拉的客户，10个人里有一半以上都是拿Model 3和SU7做对比的。我们没有办法忽视这款车。”　　瞄准新一代SU7，特斯拉销售火力全开　　特斯拉销售要成功拿下Model 3的订单，新一代SU7成为了绕不开的一款车。　　“我们标准版是瞄准特斯拉Model 3做的，90%的指标都超过特斯拉，参数对标，小米很有信心。”小米集团董事长雷军在发布会上直言。　　事实也确实如此。新一代SU7共提供三个版本：后驱标准版、后驱Pro版、四驱Max版，售价分别是21.99万元、24.99万元、30.39万元，CLTC续航分别是720km、902km、835km。 　　单从各个版本的定价和续航上做对比，特斯拉Model 3并不占优势。特斯拉的销售们深知这一点。21世纪经济报道记者在走访门店的过程中发现，在给来店咨询的客户做介绍时，多家特斯拉销售都对两款车型的价格和续航闭口不谈，而是更多强调特斯拉在金融政策、售后和能耗方面的优势。　　以金融政策为例，小米新一代SU7提供了五年、七年分期付款等3种主要的金融方案：1、五年分期，年化费率2.5%；2、七年低首付，首付4.99万元，年化费率2.1%；3、七年低利息，首付9.99万元，年化费率1.9%。　　相比之下，特斯拉对Model 3的金融优惠政策是：4月30日之前下定，可以申请5年0息或7年低息方案。同时，在4月30日之前下定，可以补贴8000元的保险。　　“全款可以买小米，分期选特斯拉。”一位北京特斯拉门店的销售表示。　　七年低息方案，小米的年化费率是1.9%，而特斯拉是0.5%。“不是所有车企都能向银行申请0.5%的年化费率。”特斯拉销售强调。　　上述人士称，按照上述方案，Model 3后轮驱动版比小米SU7标准版最高便宜约1.5万元，Model 3长续航后轮驱动版比SU7 Pro最高便宜约2.5万元。 （特斯拉销售做的两款车金融政策对比图，图源：21世纪经济报道现场拍摄）　　不过，21世纪经济报道记者查阅小米汽车App发现，小米为YU7提供的7年低息方案，年化费率也低于新一代SU7，小米SU7 Ultra则提供了五年0息权益。“新一代SU7的金融方案不算激进，或许还是因为小米不急于刺激用户下单，也给后续调整留了空间。”有业内人士表示。　　在金融政策之外，特斯拉销售们对两款车对比的还有售后。一位今年刚加入特斯拉的销售告诉21世纪经济报道记者，小米的车不愁卖，但交付慢，售后门店数量也不如特斯拉。“小米的售后门店很少，相较之下，特斯拉的售后门店要多出很多家。”　　在性能方面，特斯拉将对比的重点放在了能耗上。新一代SU7三个版本的官方续航都比Model 3的续航更长。对此特斯拉销售更强调Model 3的电池是自研的，整体的续航很抗打。　　特斯拉销售对21世纪经济报道记者介绍，Model 3车重1.7吨，新一代SU7重约2吨，“这意味着小米是通过堆砌大电池来增加续航，用18度电换来了50公里的续航增加，但却比以前多重了600斤，得不偿失。”　　不过小米门店销售对此也有应对话术，小米销售向21世纪经济报道记者介绍：“新一代SU7每一款续航都很强，各大机构评测续航达成率都领先行业，其中SU7 Pro更是位列纯电轿车续航第一名。”　　对于能耗上的差距，小米并没有回避。在新一代SU7的发布会上，小米在产品介绍的PPT里特意强调，Model 3后驱版和长续航后驱版的CLTC电耗表现，分别优于新一代SU7标准版和Pro。但新一代SU7 Max的CLTC电耗为13.4kWh/100km，优于Model 3高性能四驱版。 　　特斯拉中国，正在将小米视为头号竞争对手　　Model 3是特斯拉的畅销车型，也是纯电轿车的标杆车型。不少传统燃油车企在转型新能源时，都是将特斯拉作为榜样进行模仿、学习。奔驰在去年发布全新纯电产品CLA时，就全面对标Model 3。国内新势力对标Model 3的车型更是数不胜数。　　但21世纪经济报道记者在探访特斯拉门店的过程中发现，像小米新一代SU7被特斯拉销售如此系统对标的车型几乎没有。比如在提到奔驰CLA时，特斯拉销售更多强调特斯拉是全球纯电销量第一，并说不出两款车在更多功能细节上的对比；在被问到理想i6和Model 3之间该如何做抉择时，特斯拉销售只能说出座椅、电池等零星功能的优势。　　从一线门店的销售话术来看，特斯拉中国已经将小米视为特斯拉在国内市场的头号竞争对手。　　特斯拉对小米的焦虑不无道理。在中国市场，小米已经成为特斯拉无法绕开的竞争对手，2025年，小米全年交付新车41.1万台车。2025年，特斯拉在中国市场挂牌销量为62.89万辆。虽然特斯拉总销量依然超过小米，从单车型上来说，去年小米SU7交付了超过24万台，超过Model 3成为2025年20万元以上纯电轿车销量冠军。　　一位在特斯拉工作4年的店长称，两年前，小米发布第一款轿车SU7时，特斯拉并没有觉得小米是强有力的竞品，只认为它是众多追随特斯拉造车路线的其中一员。直到小米一路打破中国汽车行业的既有记录，特斯拉也无法忽略这个跨行造车的后来者。　　第一代SU7在22个月的生命周期里，交付了超过38万辆，是唯一能在20万以上纯电轿车市场与Model 3竞争的车型。截至今年2月，小米YU7也连续7个月排名中大型SUV销量第一，并且多次单月交付量超过特斯拉Model Y。　　3月23日，雷军在新一代SU7交付的直播中透露，当时这款车的锁单量已经超过3万台。“新SU7本身是改款升级，并非颠覆性的全新产品。能在3天内实现锁单3万台，这个成绩已经跑赢很多同行了，整体上符合预期。”一位投资经理向我们表示。　　而在交付上，新一代SU7于3月19日发布，3月23日即进行首批交付，据小米汽车4月1日披露，新SU7首周交付超过7000台。作为对比，Model 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