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- NC一刀NC一刀
  ·09-26
  小米武汉家电工厂都已经投产大半年了，还在说靠代工不能控制品质。现在写新闻都不用跟时势了，就凭一张嘴瞎编？
  小米空调承诺包修10年是给自己挖坑
  现实也确实如此，9月20日，小米发布消息称，小米空调要包修10年，这一下子又把行业惊着了。在格力与小米线上空调销售市场占有率之争期间，格力朱磊曾发博邀请小米空调加入10年免费包修，并表示“短期销量榜单并不重要。长期品质，才决定胜负”。小米承诺家用空调10年包修还可以赌一下的话，中央空调包修10年必然是给自己挖了一个大坑。
  小米空调承诺包修10年是给自己挖坑
  92 评论
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- NC一刀NC一刀
  ·03-18
  $优必选(09880)$ $小米集团-W(01810)$ 谁能比我惨啊！！！[流泪] ，我他们这几天精准避开了所有上涨的股票。这体质也是没谁了[得意]
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- NC一刀NC一刀
  ·03-12
  $优必选(09880)$ 今天有点软了，不过还是看好，应该能上110没问题
  630 评论
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- NC一刀NC一刀
  ·03-11
  $优必选(09880)$ $速腾聚创(02498)$ $小米集团-W(01810)$ 非常好，所有自选股里面，恰恰最绿的两支都是我重仓的两支，歪绿古德[喷血]
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- NC一刀NC一刀
  ·2024-06-14
  为了买小米的股票入金老虎，兜兜转转几乎又回到原点，权当玩乐了 [开心]
  1,432 评论
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- NC一刀NC一刀
  ·2020-08-26
  $小米集团-W(01810)$两年了，第一次见着你变色啊？我这老泪纵横啊！
  9,489 15
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- NC一刀NC一刀
  ·2020-08-11
  $上证指数(000001.SH)$/，，
  1,348 评论
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- NC一刀NC一刀
  ·2019-04-24
  $小米集团-W(01810)$年轻人的第一只套牢股，3年内有希望解套没？
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07:36","market":"hk","language":"zh","title":"小米空调承诺包修10年是给自己挖坑","url":"https://stock-news.laohu8.com/highlight/detail?id=2570280260","media":"家电魂","summary":"现实也确实如此，9月20日，小米发布消息称，小米空调要包修10年，这一下子又把行业惊着了。在格力与小米线上空调销售市场占有率之争期间，格力朱磊曾发博邀请小米空调加入10年免费包修，并表示“短期销量榜单并不重要。长期品质，才决定胜负”。小米承诺家用空调10年包修还可以赌一下的话，中央空调包修10年必然是给自己挖了一个大坑。","content":"<html><body><article><p><strong>【导读】</strong></p><p><strong>一个承诺，是战略举措还是被迫动作，本质上是不一样的。战略举措是长期布局的一部分，而被迫动作是不得已的应对行为。二者最终实现的可能性和结果是不一样的。这次<a href=\"https://laohu8.com/S/XIACY\">小米</a>空调承诺包修</strong>10年，到底是战略举措还是被迫之举呢？。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250926074721108v201u1hv424zpe5\"/><p><strong>秦仪</strong>||撰文</p><p>空调行业本就是容易出新闻的行业，<a href=\"https://laohu8.com/S/01810\">小米</a>的涉足更是加剧了新闻性。才说过空调行业冷年旺季结束，行业进入休整蓄势阶段。产业链企业开始为明年旺季做准备，不可能再有大的新闻，但却忽略了<a href=\"https://laohu8.com/S/81810\">小米</a>进入空调改变了常态，非得弄出点新闻不可。</p><p>现实也确实如此，9月20日，小米发布消息称，小米空调要包修10年，这一下子又把行业惊着了。虽然这是小米为回应格力对其产品和服务能力质疑之举措，但做出这样的承诺可不是儿戏，是确实需要对自己产品和服务的能力有一个清醒认识基础之上的慎重之举。</p><p>一位家电从业者听到此消息就说，在空调行业辗转腾挪几十年，有着从上游产业链完整布局，又有着自身磨砺了几十年的制造能力，同时还有完整的售后服务体系，对10年保修都是战战兢兢。而小米是空调领域的后来者，在不掌握行业核心的情况下贸然承诺不能不令人狐疑。</p><p>事实也确实如此，小米依靠别家代工，不能完全把控制造品质，又在售后服务体系还在建设中，那么怎么就有如此胆气做出10年保修的承诺呢？一位在空调业浸淫了30多年的行业人士就对此作了自己的分析：</p><p>他认为，小米承诺10年包修，是被架在火上烤的不得已而为之。在格力与小米线上空调销售<span>市场占有率</span>之争期间，格力朱磊曾发博邀请小米空调加入10年免费包修，并表示“短期销量榜单并不重要。长期品质，才决定胜负”。受此约战，小米在一个月后果然官宣，6年免费保修升级为10年免费包修，包括整机免费、配件免费、服务免费、覆盖米家空调全品类，挂机、柜机、中央空调。这就相当于售后服务全部免费。</p><p>显然，小米的10年免费包修不是自我战略的结果，而是在受到竞争对手压力和媒体舆论下的应对之举。既然不是长远战略的体现，那么10年包修不就是一句口号吗？而是对产品卖出去后10年间的投入，是用资金、资源对产品品质的保障，不是一个承诺就解决问题了。</p><p>行业专业人士就认为，这涉及到产品线供应链的调整，研发路线的变更，财务模型的测算，维修费用的计提等一系列的策略支持。可以说，这是一个复杂的系统工程，应该是一个科学的决策过程。正常来说，没有长时间的论证，怎么可能就轻易做出这一承诺呢？</p><p>当然，这符合小米互联网企业的做法。小米是一家以流量营销为导向企业，本次在格力邀请加入10年免费包修后，在舆论巨大压力下不得不为之的行为，显然是出于危机公关的需要做出的应对之举，也是为了赚流量采用的常用战法，而非对空调行业发展的战略决策。</p><p>还有一位外资品牌长期工程师也提到，家用空调相对简单就不多说，中央空调则不然，售后服务的技术难度更大，要求更高。他说，他对自己公司的安装服务要求极高，但在中央空调上仍然有30%的二次上们服务。小米承诺家用空调10年包修还可以赌一下的话，中央空调包修10年必然是给自己挖了一个大坑。</p><p>这位行业专业人士说的确实不无道理，小米空调有没有将免费到底需要投入多少资源，特别是售后服务体系能不能够支持。10年对于产品使用来说是一个较长的时间。如果资源能不能保障还没有摸清楚，就轻率的做出承诺。当下是显示了你的能力，给品牌增光添彩了。但后来因为体系不健全，或者资源不足以支持，那么谁会为承诺买单呢？</p><p>承诺应该是一项非常严肃的。在做出任何承诺之前,请先认真思考自己是否有能力和时间去完成它。不要因为一时的冲动或好面子而轻易许诺。长期主义绝不是轻易承诺，而是费时费力的去默默奉献。</p><p>当然，作为一个创新型企业，行业还是希望小米空调的承诺是科学、慎重的，并且能够在未来的市场中践行落地，否则承诺导致反噬将是毁灭性的！</p><p><strong>=====</strong></p><p><strong>家电魂：</strong><strong>深度解码家电行业热点事件，梳理家电厂商转型变革历程，互联网时代家电业最具深度自媒体。文章未经授权严禁</strong><strong>转载，违者必究！</strong></p><p><strong>=====</strong></p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米空调承诺包修10年是给自己挖坑\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-09-26 07:36 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926074723a4446bc3&s=b><strong>家电魂</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【导读】一个承诺，是战略举措还是被迫动作，本质上是不一样的。战略举措是长期布局的一部分，而被迫动作是不得已的应对行为。二者最终实现的可能性和结果是不一样的。这次小米空调承诺包修10年，到底是战略举措还是被迫之举呢？。秦仪||撰文空调行业本就是容易出新闻的行业，小米的涉足更是加剧了新闻性。才说过空调行业冷年旺季结束，行业进入休整蓄势阶段。产业链企业开始为明年旺季做准备，不可能再有大的新闻，但却忽略了...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926074723a4446bc3&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU1956131251.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\"MD (USD) INC","XIACY":"小米集团ADR","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","LU0054450605.USD":"HSBC GIF GLOBAL EMERGING MARKTS EQ \"AD\" INC","LU0823397285.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) INC","LU0594300419.USD":"富达中国消费基金A","LU0650527681.SGD":"Fidelity China 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250926074723a4446bc3&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2570280260","content_text":"【导读】一个承诺，是战略举措还是被迫动作，本质上是不一样的。战略举措是长期布局的一部分，而被迫动作是不得已的应对行为。二者最终实现的可能性和结果是不一样的。这次小米空调承诺包修10年，到底是战略举措还是被迫之举呢？。秦仪||撰文空调行业本就是容易出新闻的行业，小米的涉足更是加剧了新闻性。才说过空调行业冷年旺季结束，行业进入休整蓄势阶段。产业链企业开始为明年旺季做准备，不可能再有大的新闻，但却忽略了小米进入空调改变了常态，非得弄出点新闻不可。现实也确实如此，9月20日，小米发布消息称，小米空调要包修10年，这一下子又把行业惊着了。虽然这是小米为回应格力对其产品和服务能力质疑之举措，但做出这样的承诺可不是儿戏，是确实需要对自己产品和服务的能力有一个清醒认识基础之上的慎重之举。一位家电从业者听到此消息就说，在空调行业辗转腾挪几十年，有着从上游产业链完整布局，又有着自身磨砺了几十年的制造能力，同时还有完整的售后服务体系，对10年保修都是战战兢兢。而小米是空调领域的后来者，在不掌握行业核心的情况下贸然承诺不能不令人狐疑。事实也确实如此，小米依靠别家代工，不能完全把控制造品质，又在售后服务体系还在建设中，那么怎么就有如此胆气做出10年保修的承诺呢？一位在空调业浸淫了30多年的行业人士就对此作了自己的分析：他认为，小米承诺10年包修，是被架在火上烤的不得已而为之。在格力与小米线上空调销售市场占有率之争期间，格力朱磊曾发博邀请小米空调加入10年免费包修，并表示“短期销量榜单并不重要。长期品质，才决定胜负”。受此约战，小米在一个月后果然官宣，6年免费保修升级为10年免费包修，包括整机免费、配件免费、服务免费、覆盖米家空调全品类，挂机、柜机、中央空调。这就相当于售后服务全部免费。显然，小米的10年免费包修不是自我战略的结果，而是在受到竞争对手压力和媒体舆论下的应对之举。既然不是长远战略的体现，那么10年包修不就是一句口号吗？而是对产品卖出去后10年间的投入，是用资金、资源对产品品质的保障，不是一个承诺就解决问题了。行业专业人士就认为，这涉及到产品线供应链的调整，研发路线的变更，财务模型的测算，维修费用的计提等一系列的策略支持。可以说，这是一个复杂的系统工程，应该是一个科学的决策过程。正常来说，没有长时间的论证，怎么可能就轻易做出这一承诺呢？当然，这符合小米互联网企业的做法。小米是一家以流量营销为导向企业，本次在格力邀请加入10年免费包修后，在舆论巨大压力下不得不为之的行为，显然是出于危机公关的需要做出的应对之举，也是为了赚流量采用的常用战法，而非对空调行业发展的战略决策。还有一位外资品牌长期工程师也提到，家用空调相对简单就不多说，中央空调则不然，售后服务的技术难度更大，要求更高。他说，他对自己公司的安装服务要求极高，但在中央空调上仍然有30%的二次上们服务。小米承诺家用空调10年包修还可以赌一下的话，中央空调包修10年必然是给自己挖了一个大坑。这位行业专业人士说的确实不无道理，小米空调有没有将免费到底需要投入多少资源，特别是售后服务体系能不能够支持。10年对于产品使用来说是一个较长的时间。如果资源能不能保障还没有摸清楚，就轻率的做出承诺。当下是显示了你的能力，给品牌增光添彩了。但后来因为体系不健全，或者资源不足以支持，那么谁会为承诺买单呢？承诺应该是一项非常严肃的。在做出任何承诺之前,请先认真思考自己是否有能力和时间去完成它。不要因为一时的冲动或好面子而轻易许诺。长期主义绝不是轻易承诺，而是费时费力的去默默奉献。当然，作为一个创新型企业，行业还是希望小米空调的承诺是科学、慎重的，并且能够在未来的市场中践行落地，否则承诺导致反噬将是毁灭性的！=====家电魂：深度解码家电行业热点事件，梳理家电厂商转型变革历程，互联网时代家电业最具深度自媒体。文章未经授权严禁转载，违者必究！=====","news_type":1,"symbols_score_info":{"81810":0.6,"01810":1.5,"MIUmain":0.6,"HXXD.SI":0.6,"XIACY":0.6}},"isVote":1,"tweetType":1,"viewCount":92,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":414635433464000,"gmtCreate":1742266966162,"gmtModify":1742267591523,"author":{"id":"3494207033274877","authorId":"3494207033274877","name":"NC一刀","avatar":"https://static.tigerbbs.com/cb33d69065a72818f7a5cb239b6ed14c","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3494207033274877","authorIdStr":"3494207033274877"},"themes":[],"htmlText":"<a 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