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CC老豆
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CC老豆
CC老豆
·
2024-07-11
淘宝就是年年改策略,PDD几乎没变过
传淘天集团将弱化绝对低价战略 回归GMV指标
2024年上半年,许多类目的五星价格力已逐一取消。据悉,淘天集团CEO吴泳铭今年年初曾在内部明确,要以GMV为第一指标、回归货架电商。此番改革五星价格力指标,也是执行这个指令的具体业务动作。
传淘天集团将弱化绝对低价战略 回归GMV指标
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CC老豆
CC老豆
·
2021-11-05
$鹰瞳科技-B(02251)$
上市就跌10%,没谁了
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CC老豆
CC老豆
·
2020-11-18
$陆金所(LU)$
这是怎么了?
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CC老豆
CC老豆
·
2020-02-20
$京东(JD)$
神舟电脑正式起诉京东,拖欠货款达3.38亿元
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CC老豆
CC老豆
·
2020-01-25
金鼠年来啦,我想定个小目标,不贪心,挣一个亿就好!
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CC老豆
CC老豆
·
2020-01-25
金鼠年来啦,我想定个小目标,不贪心,挣一个亿就好!
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CC老豆
CC老豆
·
2020-01-25
金鼠年来啦,我想减肥20斤,找到王阿姨,走向人生顶峰!
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CC老豆
CC老豆
·
2020-01-25
金鼠年来啦,我想恶补技能点,拿下证券从业资格证!
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CC老豆
CC老豆
·
2020-01-25
金鼠年来啦,我想祝虎友们发大财,秒变高富帅/白富美,争当人生赢家!
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CC老豆
CC老豆
·
2019-11-15
$阿里巴巴(BABA)$
这是要给香港股票抬价,所以最近冲这么高,估计等上市后,就回回落了吧?
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19:03","market":"us","language":"zh","title":"传淘天集团将弱化绝对低价战略 回归GMV指标","url":"https://stock-news.laohu8.com/highlight/detail?id=2450589773","media":"智通财经","summary":"2024年上半年,许多类目的五星价格力已逐一取消。据悉,淘天集团CEO吴泳铭今年年初曾在内部明确,要以GMV为第一指标、回归货架电商。此番改革五星价格力指标,也是执行这个指令的具体业务动作。","content":"<html><body><p>智通财经APP获悉,据36氪报道,淘天集团在618结束后(6月底)召开了一场商家闭门会,一线业务高管到场参与,会上明确几项变化,将于下半年正式实施。其中一个“核心变化”<strong>即是淘宝弱化了绝对低价战略,自2023年起搜索权重按照“五星价格力”分配的体系被弱化,改回按GMV(Gross Merchandise Volume,商品交易总额)分配。</strong>2024年上半年,许多类目的五星价格力已逐一取消。</p><p>据了解,“五星价格力”是根据单品在淘宝内外同款商品的价格情况,给出1-5的星级,以此判断单品在整个市场的价格是否具有价格优势的价格力评估体系。在该体系下的商品的价格越低,流量就会越高。上述报道称,<strong>改回按GMV分配后,今年淘宝考核的重点也转变为GMV(交易金额)、AAC(平均消费金额),而不再追求由低价带来的高DAC(订单量)。</strong></p><p>据报道引述淘宝内部人士称,未来不会一味把五星价格力这套逻辑强推给所有商家了,只是让适合的且有意愿的商家来参与。</p><p>据悉,淘天集团CEO吴泳铭今年年初曾在内部明确,要以GMV为第一指标、回归货架电商。此番改革五星价格力指标,也是执行这个指令的具体业务动作。</p></body></html>","source":"stock_zhitongcaijing","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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href=http://www.zhitongcaijing.com/content/detail/1149559.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉,据36氪报道,淘天集团在618结束后(6月底)召开了一场商家闭门会,一线业务高管到场参与,会上明确几项变化,将于下半年正式实施。其中一个“核心变化”即是淘宝弱化了绝对低价战略,自2023年起搜索权重按照“五星价格力”分配的体系被弱化,改回按GMV(Gross Merchandise Volume,商品交易总额)分配。2024年上半年,许多类目的五星价格力已逐一取消。据了解,“...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1149559.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89988":"阿里巴巴-WR","BK4581":"高盛持仓","BK1584":"蚂蚁金服概念","BK1575":"同股不同权","BK4527":"明星科技股","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","BABA":"阿里巴巴","BK4526":"热门中概股","LU0128522744.USD":"TEMPLETON EMERGING MARKETS \"A\" ACC","BK4585":"ETF&股票定投概念","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","BK4503":"景林资产持仓","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" 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