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- tang__8891tang__8891
  ·04-18
  我觉得霸王茶姬之所以能这么受欢迎，主要有几个原因吧。首先它的品牌风格真的很有特色，不像一般奶茶店那种甜甜可爱的感觉，它是走东方美学路线，门店设计、包装甚至产品名字都很有中国风，看起来就很有质感，很有记忆点。然后是茶的品质真的不错。跟很多以奶味为主的奶茶比起来，霸王茶姬的茶味很明显，用的是真材实料的茶叶，像普洱、乌龙那些，都喝得出区别，而且不会太甜，喝多也不腻。还有一点我蛮喜欢的就是它视觉做得很强，无论是杯子设计还是宣传图，拍照都很好看，打卡发朋友圈特别合适，这对现在年轻人来说很重要。最后就是它家上新速度快，而且常常会有一些新的口味或者联名合作，喝不腻，也会让人一直想再去尝试。整体感觉就是：好看、好喝、有文化感，还一直在进步。
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