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- welonwelon
  ·2021-06-19
  Ok
  非常抱歉，此主贴已删除
  2,393 评论
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- welonwelon
  ·2021-06-17
  Hi
  Wall Street Banks Warn Their Trading Boom Is Over<blockquote>华尔街银行警告交易繁荣已经结束</blockquote>
  The Wall Street boom is petering out at U.S. banks. For much of 2020 and through the first quarter o
  Wall Street Banks Warn Their Trading Boom Is Over<blockquote>华尔街银行警告交易繁荣已经结束</blockquote>
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- welonwelon
  ·2021-06-16
  Ok
  2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>
  The leading premium streaming video service has an online store. It's bigger than you think.
  2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>
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- welonwelon
  ·2021-06-15
  iFast?
  非常抱歉，此主贴已删除
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- welonwelon
  ·2021-06-15
  Buy
  非常抱歉，此主贴已删除
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- welonwelon
  ·2021-06-15
  Great
  非常抱歉，此主贴已删除
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15:33","market":"us","language":"en","title":"Wall Street Banks Warn Their Trading Boom Is Over<blockquote>华尔街银行警告交易繁荣已经结束</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1149721648","media":"wsj","summary":"The Wall Street boom is petering out at U.S. banks.\nFor much of 2020 and through the first quarter o","content":"<p>The Wall Street boom is petering out at U.S. banks.</p><p><blockquote>美国银行业的华尔街繁荣正在逐渐消退。</blockquote></p><p> For much of 2020 and through the first quarter of this year, the biggest U.S. banksposted blockbuster resultsfrom trading stocks and bonds and advising companies on deals. The Federal Reserve flooded the market with money, companiesraced to sell new debtand go public, andtraders on Redditand from big institutions moved those securities quickly. Banks at the middle of all of those transactions reaped the rewards.</p><p><blockquote>在 2020 年的大部分时间以及今年第一季度，美国最大的银行公布了股票和债券交易以及为公司提供交易建议的重磅业绩。美联储向市场注入大量资金，公司竞相出售新债并上市，Reddit 和大型机构的交易员迅速转移了这些证券。处于所有这些交易中间的银行收获了回报。</blockquote></p><p> Now, executives are warning that their market revenue is tumbling, at least compared with the past year.</p><p><blockquote>现在，高管们警告说，他们的市场收入正在下滑，至少与去年相比是这样。</blockquote></p><p> JPMorgan&nbsp;Chase &amp; Co. Chief Executive James Dimon said at a financial conference this week that his firm’s trading revenue, both fixed-income and equities, would be over $6 billion in the second quarter. That would be down some 38% from the year-ago period, whenthe bank made a record $9.7 billion.</p><p><blockquote>摩根大通首席执行官詹姆斯-戴蒙（James Dimon）在本周的一次财务会议上表示，该公司第二季度的固定收益和股票交易收入将超过 60 亿美元。这将比去年同期下降约 38%，去年同期该银行创造了创纪录的 97 亿美元。</blockquote></p><p> “Still pretty good” is how Mr. Dimon described it. Indeed, $6 billion would have been near a quarterly record at any time before 2020.</p><p><blockquote>戴蒙先生是这样描述的：“仍然相当不错”。事实上，在2020年之前的任何时候，60亿美元都将接近季度记录。</blockquote></p><p> CitigroupInc.Chief Financial Officer Mark Mason warned second-quarter trading revenue will be down about 30% from the prior year, with a drop-off in fixed-income trading.</p><p><blockquote>花旗集团。首席财务官马克·梅森警告称，第二季度交易收入将比上年同期下降约30%，固定收益交易也将下降。</blockquote></p><p> Bank executives have warned in recent quarters that their substantial gains didn’t seem sustainable.Morgan StanleyCEO James Gorman said this week that revenue from fixed-income trading would slip, but that it appeared things were normalizing.</p><p><blockquote>摩根士丹利首席执行官詹姆斯-戈尔曼（James Gorman）本周表示，固定收益交易的收入将会下滑，但情况似乎正在恢复正常。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/8b04cf3b1575dfc4d1d466160aae2293\" tg-width=\"826\" tg-height=\"753\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> “Obviously, it won’t be where we were in the first quarter, which was gangbusters, or a year ago,” Mr. Gorman said. “They were the two best quarters by far in our history, but certainly not a bad quarter and some really encouraging signs.”</p><p><blockquote>“戈尔曼先生说：”显然，我们不会像第一季度那样，也不会像一年前那样。“这是我们历史上迄今为止最好的两个季度，但肯定不是一个糟糕的季度，也有一些非常令人鼓舞的迹象。”</blockquote></p><p> Messrs. Gorman and Dimon both said deal-making revenue could remain strong for the quarter.</p><p><blockquote>戈尔曼和戴蒙都表示，本季度的交易收入可能会保持强劲。</blockquote></p><p> The figures, while arguably bleak, aren’t worse than analysts had expected. Revenue for Wall Street banks is widely forecast to fall this quarter.</p><p><blockquote>这些数字虽然可以说是黯淡的，但并不比分析师预期的差。人们普遍预测华尔街银行的收入本季度将下降。</blockquote></p><p> Bank shares have been ona record pace to start the year, and turned around recent declines Wednesday afternoon when the Fed signaled it may increase interest rates sooner than expected. Increased interest rates can translate into higher lending margins for banks.</p><p><blockquote>银行股今年年初创下历史新高，周三下午美联储暗示可能比预期更早加息，扭转了近期的跌势。利率上升会转化为银行更高的贷款利率。</blockquote></p><p> For the year, the KBW Nasdaq Bank Index is up 31% while the S&amp;P 500 has risen about 12%, though the bank index has underperformed so far in June.</p><p><blockquote>今年，KBW纳斯达克银行指数上涨了31%，而标普500上涨了约12%，尽管银行指数在6月份迄今为止表现不佳。</blockquote></p><p> JPMorgan and Morgan Stanley eked out small gains Wednesday after falling earlier in the session. Citigroup shares slid 3.2% to $71.46, marking their 10th straight decline. They have lost 10.5% over that time.</p><p><blockquote>摩根大通和摩根士丹利在盘中早些时候下跌后，周三勉强小幅上涨。花旗集团股价下跌 3.2%，至 71.46 美元，连续第 10 次下跌。在那段时间里，他们已经损失了10.5%。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Wall Street Banks Warn Their Trading Boom Is Over<blockquote>华尔街银行警告交易繁荣已经结束</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWall Street Banks Warn Their Trading Boom Is Over<blockquote>华尔街银行警告交易繁荣已经结束</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">wsj</strong><span class=\"h-time small\">2021-06-17 15:33</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The Wall Street boom is petering out at U.S. banks.</p><p><blockquote>美国银行业的华尔街繁荣正在逐渐消退。</blockquote></p><p> For much of 2020 and through the first quarter of this year, the biggest U.S. banksposted blockbuster resultsfrom trading stocks and bonds and advising companies on deals. The Federal Reserve flooded the market with money, companiesraced to sell new debtand go public, andtraders on Redditand from big institutions moved those securities quickly. Banks at the middle of all of those transactions reaped the rewards.</p><p><blockquote>在 2020 年的大部分时间以及今年第一季度，美国最大的银行公布了股票和债券交易以及为公司提供交易建议的重磅业绩。美联储向市场注入大量资金，公司竞相出售新债并上市，Reddit 和大型机构的交易员迅速转移了这些证券。处于所有这些交易中间的银行收获了回报。</blockquote></p><p> Now, executives are warning that their market revenue is tumbling, at least compared with the past year.</p><p><blockquote>现在，高管们警告说，他们的市场收入正在下滑，至少与去年相比是这样。</blockquote></p><p> JPMorgan&nbsp;Chase &amp; Co. Chief Executive James Dimon said at a financial conference this week that his firm’s trading revenue, both fixed-income and equities, would be over $6 billion in the second quarter. That would be down some 38% from the year-ago period, whenthe bank made a record $9.7 billion.</p><p><blockquote>摩根大通首席执行官詹姆斯-戴蒙（James Dimon）在本周的一次财务会议上表示，该公司第二季度的固定收益和股票交易收入将超过 60 亿美元。这将比去年同期下降约 38%，去年同期该银行创造了创纪录的 97 亿美元。</blockquote></p><p> “Still pretty good” is how Mr. Dimon described it. Indeed, $6 billion would have been near a quarterly record at any time before 2020.</p><p><blockquote>戴蒙先生是这样描述的：“仍然相当不错”。事实上，在2020年之前的任何时候，60亿美元都将接近季度记录。</blockquote></p><p> CitigroupInc.Chief Financial Officer Mark Mason warned second-quarter trading revenue will be down about 30% from the prior year, with a drop-off in fixed-income trading.</p><p><blockquote>花旗集团。首席财务官马克·梅森警告称，第二季度交易收入将比上年同期下降约30%，固定收益交易也将下降。</blockquote></p><p> Bank executives have warned in recent quarters that their substantial gains didn’t seem sustainable.Morgan StanleyCEO James Gorman said this week that revenue from fixed-income trading would slip, but that it appeared things were normalizing.</p><p><blockquote>摩根士丹利首席执行官詹姆斯-戈尔曼（James Gorman）本周表示，固定收益交易的收入将会下滑，但情况似乎正在恢复正常。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/8b04cf3b1575dfc4d1d466160aae2293\" tg-width=\"826\" tg-height=\"753\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p> “Obviously, it won’t be where we were in the first quarter, which was gangbusters, or a year ago,” Mr. Gorman said. “They were the two best quarters by far in our history, but certainly not a bad quarter and some really encouraging signs.”</p><p><blockquote>“戈尔曼先生说：”显然，我们不会像第一季度那样，也不会像一年前那样。“这是我们历史上迄今为止最好的两个季度，但肯定不是一个糟糕的季度，也有一些非常令人鼓舞的迹象。”</blockquote></p><p> Messrs. Gorman and Dimon both said deal-making revenue could remain strong for the quarter.</p><p><blockquote>戈尔曼和戴蒙都表示，本季度的交易收入可能会保持强劲。</blockquote></p><p> The figures, while arguably bleak, aren’t worse than analysts had expected. Revenue for Wall Street banks is widely forecast to fall this quarter.</p><p><blockquote>这些数字虽然可以说是黯淡的，但并不比分析师预期的差。人们普遍预测华尔街银行的收入本季度将下降。</blockquote></p><p> Bank shares have been ona record pace to start the year, and turned around recent declines Wednesday afternoon when the Fed signaled it may increase interest rates sooner than expected. Increased interest rates can translate into higher lending margins for banks.</p><p><blockquote>银行股今年年初创下历史新高，周三下午美联储暗示可能比预期更早加息，扭转了近期的跌势。利率上升会转化为银行更高的贷款利率。</blockquote></p><p> For the year, the KBW Nasdaq Bank Index is up 31% while the S&amp;P 500 has risen about 12%, though the bank index has underperformed so far in June.</p><p><blockquote>今年，KBW纳斯达克银行指数上涨了31%，而标普500上涨了约12%，尽管银行指数在6月份迄今为止表现不佳。</blockquote></p><p> JPMorgan and Morgan Stanley eked out small gains Wednesday after falling earlier in the session. Citigroup shares slid 3.2% to $71.46, marking their 10th straight decline. They have lost 10.5% over that time.</p><p><blockquote>摩根大通和摩根士丹利在盘中早些时候下跌后，周三勉强小幅上涨。花旗集团股价下跌 3.2%，至 71.46 美元，连续第 10 次下跌。在那段时间里，他们已经损失了10.5%。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/wall-street-banks-warn-their-trading-boom-is-over-11623858452?mod=hp_lista_pos4\">wsj</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".IXIC":"NASDAQ Composite",".SPX":"S&P 500 Index",".DJI":"道琼斯"},"source_url":"https://www.wsj.com/articles/wall-street-banks-warn-their-trading-boom-is-over-11623858452?mod=hp_lista_pos4","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1149721648","content_text":"The Wall Street boom is petering out at U.S. banks.\nFor much of 2020 and through the first quarter of this year, the biggest U.S. banksposted blockbuster resultsfrom trading stocks and bonds and advising companies on deals. The Federal Reserve flooded the market with money, companiesraced to sell new debtand go public, andtraders on Redditand from big institutions moved those securities quickly. Banks at the middle of all of those transactions reaped the rewards.\nNow, executives are warning that their market revenue is tumbling, at least compared with the past year.\nJPMorgan Chase & Co. Chief Executive James Dimon said at a financial conference this week that his firm’s trading revenue, both fixed-income and equities, would be over $6 billion in the second quarter. That would be down some 38% from the year-ago period, whenthe bank made a record $9.7 billion.\n“Still pretty good” is how Mr. Dimon described it. Indeed, $6 billion would have been near a quarterly record at any time before 2020.\nCitigroupInc.Chief Financial Officer Mark Mason warned second-quarter trading revenue will be down about 30% from the prior year, with a drop-off in fixed-income trading.\nBank executives have warned in recent quarters that their substantial gains didn’t seem sustainable.Morgan StanleyCEO James Gorman said this week that revenue from fixed-income trading would slip, but that it appeared things were normalizing.\n\n“Obviously, it won’t be where we were in the first quarter, which was gangbusters, or a year ago,” Mr. Gorman said. “They were the two best quarters by far in our history, but certainly not a bad quarter and some really encouraging signs.”\nMessrs. Gorman and Dimon both said deal-making revenue could remain strong for the quarter.\nThe figures, while arguably bleak, aren’t worse than analysts had expected. Revenue for Wall Street banks is widely forecast to fall this quarter.\nBank shares have been ona record pace to start the year, and turned around recent declines Wednesday afternoon when the Fed signaled it may increase interest rates sooner than expected. Increased interest rates can translate into higher lending margins for banks.\nFor the year, the KBW Nasdaq Bank Index is up 31% while the S&P 500 has risen about 12%, though the bank index has underperformed so far in June.\nJPMorgan and Morgan Stanley eked out small gains Wednesday after falling earlier in the session. Citigroup shares slid 3.2% to $71.46, marking their 10th straight decline. They have lost 10.5% over that time.","news_type":1,"symbols_score_info":{".DJI":0.9,".SPX":0.9,".IXIC":0.9}},"isVote":1,"tweetType":1,"viewCount":1022,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169310713,"gmtCreate":1623816693932,"gmtModify":1634027641292,"author":{"id":"3556235461034381","authorId":"3556235461034381","name":"welon","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3556235461034381","idStr":"3556235461034381"},"themes":[],"title":"","htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169310713","repostId":"1137428482","repostType":4,"repost":{"id":"1137428482","kind":"news","pubTimestamp":1623815725,"share":"https://www.laohunote.com/m/news/1137428482?lang=zh_CN&edition=full","pubTime":"2021-06-16 11:55","market":"us","language":"en","title":"2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137428482","media":"Motley Fool","summary":"The leading premium streaming video service has an online store. It's bigger than you think.","content":"<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>网飞</b>s（纳斯达克股票代码：NFLX）在线商品商店。这个新平台（可通过 Netflix.shop 购买）仅限于销售以其为主题的 T 恤和连帽衫<i>康介</i>和<i>伊甸园</i>动漫。现在只是名牌街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你82美元，相当于近半年的网飞订阅费。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你拒绝领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注 Netflix 的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1. Netflix 才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场行为。你可以在其他地方以更低的价格买到第三方——公认是未经许可的——衬衫。复制<i>康介</i>和<i>伊甸园</i>网飞承诺的动作人物将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>-- 第二季刚刚进入您的 Netflix 队列 -- 将于本月登陆数字店面。上周的发布会还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。据报道，Netflix 还在开发<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>-- 又名<i>抢劫钱财</i>-- 应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登录页面上看到的内容来判断网飞对实体商业电子零售的新尝试。商店会变得更大，一旦他们开始根据你最喜欢的节目之一划出新的收入流，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>押注网飞是不明智的。除非它彻底考虑清楚，否则它不会采取行动。在网飞的红包时代，我们有多少次要求它通过邮件租赁电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果 Netflix 在其流媒体上出售广告，可以从中赚到多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你聪明。彭博社报道称，网飞正在招聘目前不存在的消费品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至 3 月底，Netflix 拥有 2.076 亿订户，我们这里谈论的是整个家庭。覆盖面和广度大于账户基础。这是一个被俘虏的观众，每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。它们会留下来，即使这意味着价格不断上涨。过去七年里，Netflix 已五次提高美国的月费率，而且到下一次加息时，子费率总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>网飞是一只媒体股。传统媒体巨头通过充满活力的消费品销售产生大量增量收入，这并不奇怪。为什么网飞——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想买什么一样擅长确定你下一步想买什么？我们可能永远不会看到主题公园，尽管我会是第一个通过 Netflixlandia 十字转门乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗骑行。向参与的受众销售独特的商品会容易得多，不同之处在于<i>欧扎克</i>过山车没有高度要求或座椅限制，以阻止您充分利用消费品。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix 将赢得营销策略的 2 个原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-06-16 11:55</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>网飞</b>s（纳斯达克股票代码：NFLX）在线商品商店。这个新平台（可通过 Netflix.shop 购买）仅限于销售以其为主题的 T 恤和连帽衫<i>康介</i>和<i>伊甸园</i>动漫。现在只是名牌街头服饰，而且不便宜。T恤的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你82美元，相当于近半年的网飞订阅费。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你拒绝领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注 Netflix 的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1. Netflix 才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场行为。你可以在其他地方以更低的价格买到第三方——公认是未经许可的——衬衫。复制<i>康介</i>和<i>伊甸园</i>网飞承诺的动作人物将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>-- 第二季刚刚进入您的 Netflix 队列 -- 将于本月登陆数字店面。上周的发布会还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。据报道，Netflix 还在开发<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>-- 又名<i>抢劫钱财</i>-- 应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登录页面上看到的内容来判断网飞对实体商业电子零售的新尝试。商店会变得更大，一旦他们开始根据你最喜欢的节目之一划出新的收入流，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>押注网飞是不明智的。除非它彻底考虑清楚，否则它不会采取行动。在网飞的红包时代，我们有多少次要求它通过邮件租赁电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果 Netflix 在其流媒体上出售广告，可以从中赚到多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你聪明。彭博社报道称，网飞正在招聘目前不存在的消费品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至 3 月底，Netflix 拥有 2.076 亿订户，我们这里谈论的是整个家庭。覆盖面和广度大于账户基础。这是一个被俘虏的观众，每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。它们会留下来，即使这意味着价格不断上涨。过去七年里，Netflix 已五次提高美国的月费率，而且到下一次加息时，子费率总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>网飞是一只媒体股。传统媒体巨头通过充满活力的消费品销售产生大量增量收入，这并不奇怪。为什么网飞——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想买什么一样擅长确定你下一步想买什么？我们可能永远不会看到主题公园，尽管我会是第一个通过 Netflixlandia 十字转门乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗骑行。向参与的受众销售独特的商品会容易得多，不同之处在于<i>欧扎克</i>过山车没有高度要求或座椅限制，以阻止您充分利用消费品。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137428482","content_text":"It's easy to be skeptical about last week's launch of Netflix's(NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop-- is limited to selling T-shirts and hoodies themed to itsYasukeandEdenanime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.\nHowever, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.\nIMAGE SOURCE: GETTY IMAGES.\n1. Netflix is just getting started\nThis is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate theYasukeandEdenaction figures that Netflix is promising will roll out later this month.\nLimited-edition apparel and decor inspired byLupin-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusiveStranger ThingsandThe Witcherproduct lines. Reports also have Netflix working on aBridgertonclothing line alongside live events. And Fans ofLa Casa de Papel-- akaMoney Heist-- should be on the lookout for proprietary merch.\nDon't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.\n2. Never underestimate the Netflix audience\nIt's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?\nNetflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.\nNetflix had 207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.\nFolks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.\nNetflix is a media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride theOzarkroller coaster or experience theStranger Thingsdark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike thatOzarkcoaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1646,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187272318,"gmtCreate":1623757186134,"gmtModify":1634028917423,"author":{"id":"3556235461034381","authorId":"3556235461034381","name":"welon","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3556235461034381","idStr":"3556235461034381"},"themes":[],"title":"","htmlText":"iFast?&nbsp;","listText":"iFast?&nbsp;","text":"iFast?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/187272318","repostId":"1107805706","repostType":4,"isVote":1,"tweetType":1,"viewCount":2018,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187278832,"gmtCreate":1623757111026,"gmtModify":1634028919317,"author":{"id":"3556235461034381","authorId":"3556235461034381","name":"welon","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3556235461034381","idStr":"3556235461034381"},"themes":[],"title":"","htmlText":"Buy","listText":"Buy","text":"Buy","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/187278832","repostId":"1175653021","repostType":4,"isVote":1,"tweetType":1,"viewCount":1967,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187279285,"gmtCreate":1623757018647,"gmtModify":1634028921916,"author":{"id":"3556235461034381","authorId":"3556235461034381","name":"welon","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3556235461034381","idStr":"3556235461034381"},"themes":[],"title":"","htmlText":"Great","listText":"Great","text":"Great","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/187279285","repostId":"1127014300","repostType":4,"isVote":1,"tweetType":1,"viewCount":1429,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":false}