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- 梁晓辉_4497梁晓辉_4497
  ·08-03
  大家都去卷电池，电驱干啥，消费者会用自己的资金投票的。高端并不以你的定义来。
  博主炮轰小米澎程：“汽车界红米”，“标准低端货”
  近日，汽车博主“站起来的王鑫”发文点评小米新车澎程，称其为“汽车界的红米”、“标准的低端货”。该博主在文中表示，看完小米澎程车型的发布会，只有一个感受：“雷军开了一场汽车红米的营销造车术。”内容中该博主提出四点质疑：第一，澎程就是“汽车界的红米”，标准的低端货，只要看电池、电驱、充电功率、智能配置就能看出来，只不过被发布会的形式、小米的流量、雷军的穿着给掩盖了，“所以营销可以假装让产品不低端。”
  博主炮轰小米澎程：“汽车界红米”，“标准低端货”
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src=\"https://x0.ifengimg.com/res/2026/87AE453DDFA26D8EB5BA91FEFC3781F513BDDDC5_size127_w640_h872.jpg\"/></p><p>该博主在文中表示，看完<a href=\"https://laohu8.com/S/01810\">小米</a>澎程车型的发布会，只有一个感受：“雷军开了一场汽车红米的营销造车术。”</p><p>内容中该博主提出四点质疑：</p><p><img src=\"https://x0.ifengimg.com/res/2026/DCA847C6DE956904A3A00E1709BD330D711FE4D4_size22_w804_h135.jpg\"/></p><p>第一，澎程就是“汽车界的红米”，标准的低端货，只要看电池、电驱、充电功率、智能配置就能看出来，只不过被发布会的形式、<a href=\"https://laohu8.com/S/81810\">小米</a>的流量、雷军的穿着给掩盖了，“所以营销可以假装让产品不低端。”</p><p><img src=\"https://x0.ifengimg.com/res/2026/7201C5768250D1BCE44180C953281DE60026F9A9_size51_w764_h233.jpg\"/></p><p>第二，他直言这款车“没有技术含量”。所谓纯平板就是“贴皮逻辑”，只是把原来的阶梯包裹起来变成平板的概念，做得类似一个斜坡棺材板的形式。包括能加92号汽油，其实是为了成本不去优化热效率，把不该进的缺点用营销转化为优点，“其实这家企业最大的特点就是在没有技术含量的地方讲良心。”</p><p><img src=\"https://x0.ifengimg.com/res/2026/D08BE3A1700CFB8A43F85B590693351F668778CD_size80_w1041_h336.jpg\"/></p><p>第三，他认为小米想通过造车打破高端溢价天花板的商业战略，从这款增程车开始彻底失败。看得出来雷军在发布会上强打精神，过去那种要对汽车降维打击的气势已经没了，看到了一个电子快消品营销企业在汽车装备制造业越陷越深的无力。“造一辆车需要的时间怎么着也不能少于两年，拍脑袋也得等，雷军不能跟时间掰手腕，这是汽车对小米的反噬。”</p><p><img src=\"https://x0.ifengimg.com/res/2026/3E99D1AA11C660647BDBD725675A2A9F4C7D44E3_size41_w1014_h195.jpg\"/></p><p>第四，他提到这款小米增程车就相当于汽车的红米手机，按照皮薄个大来买性价比，“没有高端和技术含量可言”，400V、电池、电驱、智能都不谈，连小米名字都不用。</p><p>文章结尾，该博主还引用了一幅对联：“阳世奸雄，违天害理皆由己；阴司报应，古往今来放过谁。”</p><p>内容一经发出，便迅速引发热议：</p><p>有网友评论表示：\"这人太固执了，完全是为了抨击小米，为什么不把时间用来写一篇文章赞美和歌颂自己喜欢的品牌。\"</p><p>也有网友直接 @小米公关徐洁云和小米法务部，称 \"可以干活取证了\"。</p><p><img src=\"https://x0.ifengimg.com/res/2026/C392F25890E67C4635235A8D98996CABE04E9747_size8_w456_h147.jpg\"/></p><p>还有网友认为博主言辞过激，\"连棺材板这种词都用上了\"</p><p>值得注意的是，截至发稿，三言查看发现，上述博文已无法查看，疑似已被删除。</p><p>争议的核心，其实是落在了“汽车界的红米”这个评价上。但不妨换个角度看，这个标签也未必是贬义词。</p><p><img src=\"https://x0.ifengimg.com/res/2026/EE537BCE8E05A1381F6918ABFBD3A2971C6DC764_size42_w640_h759.jpg\"/></p><p>红米在中端手机市场的表现有目共睹。据博主“智慧芯片案内人”统计，2025 年全年国内累计销量Top10机型中，红米K80位列榜首。</p><p><img src=\"https://x0.ifengimg.com/res/2026/B02377EB2CB0C7ABE04440E154A0C38B77FC039A_size20_w640_h321.jpg\"/></p><p>而进入2026年，@RD观测 数据显示，截至第18周，红米K90以188.07万台的销量位居中端性能机市场第一。</p><p>红米用性价比打法横扫了全球手机市场，成为小米基本盘的重要基点。如果小米能把这套模式复制到汽车行业，用更低的价格提供超出预期的产品，对消费者来说未必是坏事。</p><p>但汽车和手机的本质区别在于：汽车是安全产品，是重资产、长周期、高门槛的行业。手机可以靠供应链整合快速迭代，汽车却需要数十年的技术积累和供应链打磨。小米能不能在保证品质的前提下把价格打下来，才是“汽车红米”能否成立的关键。</p><p><img src=\"https://x0.ifengimg.com/res/2026/0BBF44F3CE375D9A94B9E927DB1142C4D75D3D3D_size19_w630_h390.jpg\"/></p><p>就目前来看，市场已经给出了初步答卷。8月1日，小米汽车公布7月交付数据：当月交付量持续超3万台，连续第四个月交付超3万。而澎程作为小米汽车的第二款产品系列，切入大空间家庭增程SUV赛道，正是当下新能源市场增长最快的细分领域。</p><p>一边是“低端货、没技术”，一边是月销超3万的市场答卷。对此你怎么看“汽车界的红米”这个标签呢？</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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href=https://tech.ifeng.com/c/8vGMqEQJVzc><strong>三言财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，汽车博主“站起来的王鑫”发文点评小米新车澎程，称其为“汽车界的红米”、“标准的低端货”。该博主在文中表示，看完小米澎程车型的发布会，只有一个感受：“雷军开了一场汽车红米的营销造车术。”内容中该博主提出四点质疑：第一，澎程就是“汽车界的红米”，标准的低端货，只要看电池、电驱、充电功率、智能配置就能看出来，只不过被发布会的形式、小米的流量、雷军的穿着给掩盖了，“所以营销可以假装让产品不低端。”...</p>\n\n<a href=\"https://tech.ifeng.com/c/8vGMqEQJVzc\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","SG9999003461.SGD":"United Asia Pacific Infrastructure SGD","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0449515922.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"PC\" (USD)ACC","LU0359201612.USD":"贝莱德中国基金A2","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) 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INC"},"source_url":"https://tech.ifeng.com/c/8vGMqEQJVzc","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2656531276","content_text":"近日，汽车博主“站起来的王鑫”发文点评小米新车澎程，称其为“汽车界的红米”、“标准的低端货”。该博主在文中表示，看完小米澎程车型的发布会，只有一个感受：“雷军开了一场汽车红米的营销造车术。”内容中该博主提出四点质疑：第一，澎程就是“汽车界的红米”，标准的低端货，只要看电池、电驱、充电功率、智能配置就能看出来，只不过被发布会的形式、小米的流量、雷军的穿着给掩盖了，“所以营销可以假装让产品不低端。”第二，他直言这款车“没有技术含量”。所谓纯平板就是“贴皮逻辑”，只是把原来的阶梯包裹起来变成平板的概念，做得类似一个斜坡棺材板的形式。包括能加92号汽油，其实是为了成本不去优化热效率，把不该进的缺点用营销转化为优点，“其实这家企业最大的特点就是在没有技术含量的地方讲良心。”第三，他认为小米想通过造车打破高端溢价天花板的商业战略，从这款增程车开始彻底失败。看得出来雷军在发布会上强打精神，过去那种要对汽车降维打击的气势已经没了，看到了一个电子快消品营销企业在汽车装备制造业越陷越深的无力。“造一辆车需要的时间怎么着也不能少于两年，拍脑袋也得等，雷军不能跟时间掰手腕，这是汽车对小米的反噬。”第四，他提到这款小米增程车就相当于汽车的红米手机，按照皮薄个大来买性价比，“没有高端和技术含量可言”，400V、电池、电驱、智能都不谈，连小米名字都不用。文章结尾，该博主还引用了一幅对联：“阳世奸雄，违天害理皆由己；阴司报应，古往今来放过谁。”内容一经发出，便迅速引发热议：有网友评论表示：\"这人太固执了，完全是为了抨击小米，为什么不把时间用来写一篇文章赞美和歌颂自己喜欢的品牌。\"也有网友直接 @小米公关徐洁云和小米法务部，称 \"可以干活取证了\"。还有网友认为博主言辞过激，\"连棺材板这种词都用上了\"值得注意的是，截至发稿，三言查看发现，上述博文已无法查看，疑似已被删除。争议的核心，其实是落在了“汽车界的红米”这个评价上。但不妨换个角度看，这个标签也未必是贬义词。红米在中端手机市场的表现有目共睹。据博主“智慧芯片案内人”统计，2025 年全年国内累计销量Top10机型中，红米K80位列榜首。而进入2026年，@RD观测 数据显示，截至第18周，红米K90以188.07万台的销量位居中端性能机市场第一。红米用性价比打法横扫了全球手机市场，成为小米基本盘的重要基点。如果小米能把这套模式复制到汽车行业，用更低的价格提供超出预期的产品，对消费者来说未必是坏事。但汽车和手机的本质区别在于：汽车是安全产品，是重资产、长周期、高门槛的行业。手机可以靠供应链整合快速迭代，汽车却需要数十年的技术积累和供应链打磨。小米能不能在保证品质的前提下把价格打下来，才是“汽车红米”能否成立的关键。就目前来看，市场已经给出了初步答卷。8月1日，小米汽车公布7月交付数据：当月交付量持续超3万台，连续第四个月交付超3万。而澎程作为小米汽车的第二款产品系列，切入大空间家庭增程SUV赛道，正是当下新能源市场增长最快的细分领域。一边是“低端货、没技术”，一边是月销超3万的市场答卷。对此你怎么看“汽车界的红米”这个标签呢？","news_type":1,"symbols_score_info":{"81810":0.6,"MIUmain":0.6,"01810":1.96,"HXXD.SI":0.6,"DRGN":0.6,"XIACY":1.96}},"isVote":1,"tweetType":1,"viewCount":99,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}