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- anniepjanniepj
  ·2021-12-21
  Too long to read
  NIO Day 2021 总结：蔚来的引爆流行和我们的图穷匕见
  今天这篇文章其实不怎么说产品，甚至「战斗」气息会浓一点，先行预警。下面开始。在 NIO Day 2021 结束时，我在想 2021 年对于蔚来意味着什么？冒出来的第一个词是「关键转折」。李斌
  NIO Day 2021 总结：蔚来的引爆流行和我们的图穷匕见
  1,942 评论
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- anniepjanniepj
  ·2021-12-06
  What's happening?
  Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.
  Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.
  Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.
  2,154 1
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- anniepjanniepj
  ·2021-11-15
  Never heard this company am I outdated?
  Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter
  Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter.
  Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter
  1,494 评论
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- anniepjanniepj
  ·2021-11-12
  $Altimeter Growth Corp.(AGC)$flying without me[流泪]
  2,756 评论
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- anniepjanniepj
  ·2021-11-12
  $Cyberlux Corp.(CYBL)$happy
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- anniepjanniepj
  ·2021-11-05
  $Progenity, Inc.(PROG)$aiming to 4
  2,016 评论
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- anniepjanniepj
  ·2021-11-05
  Will it continue raising
  2,066 评论
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- anniepjanniepj
  ·2021-11-02
  $Exela Technologies, Inc.(XELA)$finally a sign going up
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- anniepjanniepj
  ·2021-10-29
  $Spire Global Inc.(SPIR)$please go up
  3,004 评论
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- anniepjanniepj
  ·2021-10-15
  Squeezing...
  BBIG stock surged another 7% in premarket trading
  BBIG stock surged another 7% in premarket trading after rising 20% yesterday. One of the red-hot st
  BBIG stock surged another 7% in premarket trading
  2,248 评论
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long to read","listText":"Too long to read","text":"Too long to read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/693296688","repostId":"1134502403","repostType":2,"repost":{"id":"1134502403","kind":"news","pubTimestamp":1640011132,"share":"https://www.laohu8.com/m/news/1134502403?lang=&edition=full","pubTime":"2021-12-20 22:38","market":"us","language":"zh","title":"NIO Day 2021 总结：蔚来的引爆流行和我们的图穷匕见","url":"https://stock-news.laohu8.com/highlight/detail?id=1134502403","media":"电动星球News","summary":"今天这篇文章其实不怎么说产品，甚至「战斗」气息会浓一点，先行预警。\n下面开始。\n\n在 NIO Day 2021 结束时，我在想 2021 年对于蔚来意味着什么？\n冒出来的第一个词是「关键转折」。\n李斌","content":"<p><b>今天这篇文章其实不怎么说产品，甚至「战斗」气息会浓一点，先行预警。</b></p>\n<p>下面开始。</p>\n<p><img src=\"https://static.tigerbbs.com/f24152f0e483bf9c6ba41cbfdfd52825\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>在 NIO Day 2021 结束时，我在想 2021 年对于蔚来意味着什么？</p>\n<p><b>冒出来的第一个词是「关键转折」。</b></p>\n<p>李斌也说对于蔚来而言，2021 是标志性的一年。经历过疫情、走出 2019 年留下的创伤后遗症，他们找到机会重新做回了蔚来本来应该有的样子：这一年，蔚来的换电站猛增到 700 多座；这一年，蔚来做到了并持续了月销过万；</p>\n<p><b>想到的第二个词是「深蹲起跳」。</b></p>\n<p>说「深蹲」，是因为2021 年是蔚来事实上的产品空窗期，从产品角度也是它最难的一年。</p>\n<p>说「起跳」，则是因为在这最难的一年， ET7、ET5 两款产品的先后发布证，证明蔚来做了所有大家认为它应该做的事情，譬如：「真正围绕智能电动汽车、长期全栈技术去进行底层的研发投入。」</p>\n<p>ET5 发布后官方 App 被订单挤爆的「窘迫」只是这种「起跳」的备注或者说结果。</p>\n<p><img src=\"https://static.tigerbbs.com/04466d0b6906f428a799b047cb645389\" tg-width=\"1080\" tg-height=\"606\" referrerpolicy=\"no-referrer\"></p>\n<p>但在写下这个开头后，我却发现，如果围绕这两点来做 NIO Day 2021 的总结，一点都不「当代」。</p>\n<p>什么「当代」？</p>\n<p><b>需要「厘清」这个时代需要怎样的企业家，需要怎样的中国制造的「当代」。</b></p>\n<p>而「厘清」，很多时候都意味着「战斗」。</p>\n<p>所以，我重新选择了方向，关键词组两个「引爆流行」与「满足期待」，写下的文字也自然越来越「战斗」。</p>\n<p><b>一、引爆流行</b></p>\n<p><img src=\"https://static.tigerbbs.com/e96db25e9fa473975ad29ab13cd703aa\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>有本书叫做「引爆点」，谈的是流行如何兴起的，以及流行背后的规律。</p>\n<p>书中最核心的理念，就是认为流行是有规律的，而最开始一定是由内行的、核心的使用者发起的。</p>\n<p>这些「内行」发现了好的产品，就会像「邮差」一样，通过主动的传播，让这个产品不断突破圈层，引发小范围的盛行。</p>\n<p><b>到了某个时间节点，这样的「小范围盛行」则被引爆，成为「大众的流行」。</b></p>\n<p><img src=\"https://static.tigerbbs.com/60c0c3dd0d2cf9f4d1b1e13a71c2f54f\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>NIODay 2021 当晚，在听到 ET5 发布后现场的尖叫声、看到全网的热烈讨论、圈层内的疯狂推荐、乃至于蔚来官方 App 被预订订单挤爆的消息时，我突然想起了这本书，<b>并「发现」蔚来已经满足了这本书上关于流行的所有关键元素：</b></p>\n<blockquote>\n 一群内行的、有附着力和认同感的车主，「小范围的盛行」事实上是一个超过15万人的社群；\n</blockquote>\n<blockquote>\n 一款更具性价比、并正在被这些「内行」广泛传播、突破圈层的新车，有九种颜色、BaaS后售价低至 25.58 万起的蔚来 ET5。\n</blockquote>\n<p><b>随后的观察，某种程度也印证了我突然的「发现」。</b></p>\n<p>譬如，某个特斯拉铁粉群中，虽然对蔚来还是有「意见」，但对 ET5 却大体是认可，反驳也主要集中在「它其实不如 Model 3 便宜」，或者「当 ET5 发布时，Cybertruck 就出来了。」</p>\n<p>又譬如，在玩赛车的小圈子内，ET5 也在被热烈讨论。以至于圈内的朋友说，看样子要了解下 ET5 了，真得要爆。</p>\n<p><img src=\"https://static.tigerbbs.com/a6674fb60723b8b1d83294fee9092afe\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p>\n<p><b>另一些观察，则让人苦笑不得，譬如，微博上集中涌现了对蔚来的「批</b></p>\n<p><b>评」。</b></p>\n<p>之所以哭笑不得，则在于这样的「集中批评」，除了偶尔「酸一酸」产品外，<b>很快都集中在「撕扯」李斌当晚的油车的表述上。</b></p>\n<p>譬如，「简直完全不明白大家为什么还买油车。我完全想不明白。说实话。我觉得怀旧才会买油车。油车除了能闻点汽油味，别的还有什么好？听个响？我认为这个事情有点像什么呢？今天买机械表的人都是讲情怀的。」</p>\n<p>又譬如：「以前确实早期电动汽车有很多使用不方便的地方。今天其实大部分场景下大家如果用惯了，其实哪有那么多焦虑。我一直说现在还说加电焦虑的，基本上都是汽油车用户操电动车用户的心。」</p>\n<p>暂且不论这句话是在当时的特殊语境（如何与BBA的油车竞争）下说出的，<b>从全球趋势、国家政策，乃至于我自己的角度来看，对于这句话的批评或许只能有一句：「瞎说什么大实话」。</b></p>\n<p><img src=\"https://static.tigerbbs.com/3d55032ae1dcae9010e794b574f3586d\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>丰田前几日一口气发布了十几款电动汽车</p>\n<p><b>什么「大实话」？大势已立！</b></p>\n<p>奔驰现在在发什么旗舰车型？纯电动的EQS 呀！</p>\n<p>对电动车最抵制，甚至喊出「如果电动化会摧毁日本经济」的丰田现在在干嘛？全面电动化，一口气发了 15 台纯电动汽车呀！</p>\n<p>2021 年是什么年？汽车全面电动化的重要拐点年。中国的电动汽车的渗透率已经超过了 20%，也就是现在每卖出 100 台车，其中有 20 台是电动汽车。</p>\n<p>而从 20% 到全面流行需要多长时间？挪威说，三年！2018 年二季度，挪威的电动车渗透率突破 20%，而 2021 年已经是超过90%了。</p>\n<p><img src=\"https://static.tigerbbs.com/338815230677a2206c01ff25e5d51e34\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p><b>那既然是「大实话」，为什么还有人要跳出来拼命「撕扯」？</b></p>\n<p>我想原因无非两个，</p>\n<p>一个是屁股指挥脑袋，因为<b>「带油」，所以要「扯」</b>；</p>\n<p>另一个则是有人试图狙击蔚来的「流行」，产品没办法了，只好从价值观上做文章，说什么「不真诚」、「不给用户选择」、「过度营销」等等</p>\n<p><b>只是，暂且不论李斌是不是一句话就能决定用户的「选择」，从价值观上去抨击蔚来、去指责李斌，其实是站不住脚的。</b></p>\n<p>在这里，我想推荐自己写过的一篇文章，叫做「蔚来的阳谋」。</p>\n<p>里面有一句话是这样说的：</p>\n<blockquote>\n 「对用户好是我们的目的，不是手段。当你不想这个手段事情的话，你会和别人做的不一样…..用户是很通透的，他们可以闻到这些味道。」\n</blockquote>\n<p>顺便去看看下面的评论，譬如这条来自车主@夏小博 的：</p>\n<blockquote>\n 「就很简单的一点，蔚来在把车卖给你以后，会介绍一堆朋友给你，不仅是车友，还有fellow。什么叫“朋友”？交往就仨字，不设防。就这仨字，传统车企需要做的功课，太多太多了。」\n</blockquote>\n<p>我觉得@夏小博 说得挺对，<b>因为批评蔚来、李斌是不是真诚、给不给用户选择，只有它的用户才有资格。</b></p>\n<p>其实，对于蔚来的友商而言，需要琢磨的是这句：<b>「用户企业跟顾客就是上帝有什么区别？」</b></p>\n<p><b>回到谈「流行」好了。</b></p>\n<p>其实，无论是从大的方面，也就是全球趋势、国家政策、20%渗透率这样的市场表现，还是从蔚来内部，也就是一群（超过15万人）内行的、高粘性、高推荐意向的用户、一款正被广泛推荐、高性价比的新车 ET5等等来来看，蔚来的「大众的流行」的确正在路上。</p>\n<p><img src=\"https://static.tigerbbs.com/c2c5e7d82d28c02759cb527b11eb4e50\" tg-width=\"1080\" tg-height=\"790\" referrerpolicy=\"no-referrer\"></p>\n<p>当然，没人能预测「时间」，当下的判断更多来自逻辑，也部分来自情感。</p>\n<p><b>2022 年年底再看吧，看看流传出的这张媒体老师发言截图是否属实。</b></p>\n<p><b>二、满足期待</b></p>\n<p><img src=\"https://static.tigerbbs.com/c330d209e6d70ea4c9d256e52e52d275\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p><b>「满足期待」，满足什么期待？</b></p>\n<p>当下国人对中国企业家的期待，对于真正能代表中国制造的期待，也就是中国的汽车产业，<b>需要联想的柳传志，还是华为的任正非或者福耀的曹德旺。</b></p>\n<p>希望在评论区看到大家的留言。</p>\n<p><img src=\"https://static.tigerbbs.com/9e62a3ce8eb34af263c0c7da35b9b62c\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>而之所以觉得要写这一段，是因为在 18 日当晚的发布会后，我曾经参加了一场小规模的媒体见面会。</p>\n<p>李斌的「油车论」就是在这场发布会上泄出去的，但我为什么没写这个事？<b>因为它并不是这场小规模媒体见面会最有价值的内容。</b></p>\n<p>最有价值的内容，我认为是李斌说他<b>进入汽车行业后觉得自己做的最满意的一件事，以及蔚来为什么要进军海外。</b></p>\n<p><img src=\"https://static.tigerbbs.com/17d75887d07525c885c3f0626f0592d0\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>先说第一个。</b></p>\n<blockquote>\n 「我讲一件事，我给自己打打广告，不好意思。我对我在这个行业里面做的最满意的一件事，不是做蔚来，而是参与创办了大学生方程式….. 每年培养几千学生动手能力」\n</blockquote>\n<p>当时已经是在沟通会尾声了，李斌突然这样说。</p>\n<p>他回忆，那是在2009的时候，易车正要上市。当时无论德国也好、日本也好、美国也好，都有这样大学生汽车竞赛的活动。「大学生花一年时间来搞车，早就特别传统了。」但中国当时已经很多汽车公司，却没有人支持这样的事情，这让李斌非常诧异。</p>\n<p>「我当时只好自己掏钱，第一年掏了两三百万，那个时候钱也不少了。」</p>\n<p>后来，一位媒体人发言说自己在 2013年 曾在易车负责这个项目。当年赞助的几支车队，到现在都跟他还有联系，很多当年的学生都进入了比如像博世这样一线企业。</p>\n<p>「今天我把我的票送给了当时一个车队队长，他亲自参与了ES6的冰雪测试的标定。」</p>\n<p>秦力洪则说，<b>刚才李斌讲了做大学生方程式做了十几年，蔚来在这个方面还是有点情怀的。</b>他们并不觉得到蔚来这儿来实习的，跟学校深度合作或者受了蔚来好处的大学生一定要到蔚来来工作。</p>\n<p>「我觉得对于人才这个事，我们从来认知都比较一致的。」</p>\n<p><img src=\"https://static.tigerbbs.com/c7701badeead6f5b374eaab4c5fe3596\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p><b>第二个让我认为有价值的内容则是李斌谈蔚来为何要进军海外？</b></p>\n<blockquote>\n 「我们一点都没有头部的心态，完全没有。我们觉得如果我们就只看某个局部，我们似乎还行。但如果放在全球的视野的角度去看，总要有一家公司代表中国去参与一个更高层面的竞争。」\n</blockquote>\n<p>不得不承认，中国现在虽然毫无疑问是个汽车大国，但却一直不是一个汽车强国。</p>\n<p>燃油车时代，即使在中国本土，卖得最好的车也是日本车、德国车，甚至是合资品牌的车。而放到全球市场、放到高端市场去打量，中国汽车行业真不敢说能拿出一两家能打的。</p>\n<p>当然，我不是说李斌和蔚来一定能成功，因为他们不是想去南美、俄罗斯、非洲卖卖车，而是要「2022年去德国卖，2025年之前肯定要去美国。」甚至是要在 2025 年前，在全球 25 个国家卖车。</p>\n<p><img src=\"https://static.tigerbbs.com/9fe71bac3b61e20f8824f03ff939b3b5\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p>\n<p>作为一家中国背景的公司，这样做的难度其实比大家想像的还要难十倍。</p>\n<p><b>这不是美国公司或者欧洲公司到中国来卖车，「我们是仰攻。」蔚来可能去了也会头破血流。肯定无数的陷阱和坑等着，但李斌说「总得有人去呀。」</b></p>\n<p>或许正因为这样，从蔚来成立一开始，他们就走了全球研发的路径，从德国慕尼黑、美国硅谷再到中国上海、合肥等地，都做了全面的布局.</p>\n<p>坚持正向研发，尤其是在关键技术，譬如电机、智能驾驶、智能座舱、智能算法等等领域的全栈自研。</p>\n<p><b>现在，他们柏林研发中心也即将投入使用。</b></p>\n<p>他们甚至从四年前就开始研究如何进入美国市场，「每个季度都要开一次会，讨论商业的计划，到底能给它带来什么体验，人家凭什么买我们的车？……怎么弄？其实是非常大的挑战。」</p>\n<p><b>我觉得这才是我想要的中国汽车公司，我想要的企业家。</b></p>\n<p>文章要结尾了，谈一谈标题的胡思乱想。</p>\n<p>曾经很认真想过：<b>谁是汽车行业的任正非，谁是汽车行业的柳传志？</b></p>\n<p>后来觉得写标题不太好，就没用。</p>\n<p>现在标题中的「<b>引爆流行」算是对蔚来的推理与期望，而「图穷匕见」则算是我对当下抹黑蔚来的不满和反击。</b></p>","source":"lsy1574414115752","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>NIO Day 2021 总结：蔚来的引爆流行和我们的图穷匕见</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ 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.h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNIO Day 2021 总结：蔚来的引爆流行和我们的图穷匕见\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-20 22:38 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/bJCw3TosZtxTQGJaQlXt7A><strong>电动星球News</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今天这篇文章其实不怎么说产品，甚至「战斗」气息会浓一点，先行预警。\n下面开始。\n\n在 NIO Day 2021 结束时，我在想 2021 年对于蔚来意味着什么？\n冒出来的第一个词是「关键转折」。\n李斌也说对于蔚来而言，2021 是标志性的一年。经历过疫情、走出 2019 年留下的创伤后遗症，他们找到机会重新做回了蔚来本来应该有的样子：这一年，蔚来的换电站猛增到 700 多座；这一年，蔚来做到了并...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/bJCw3TosZtxTQGJaQlXt7A\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/29e13b5d5ed0cf033529756bdd667652","relate_stocks":{"BK4532":"文艺复兴科技持仓","BK4099":"汽车制造商","BK4509":"腾讯概念","BK4531":"中概回港概念","BK4548":"巴美列捷福持仓","NIO":"蔚来","BK4534":"瑞士信贷持仓","BK4505":"高瓴资本持仓","BK4555":"新能源车","BK4526":"热门中概股","BK4504":"桥水持仓"},"source_url":"https://mp.weixin.qq.com/s/bJCw3TosZtxTQGJaQlXt7A","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1134502403","content_text":"今天这篇文章其实不怎么说产品，甚至「战斗」气息会浓一点，先行预警。\n下面开始。\n\n在 NIO Day 2021 结束时，我在想 2021 年对于蔚来意味着什么？\n冒出来的第一个词是「关键转折」。\n李斌也说对于蔚来而言，2021 是标志性的一年。经历过疫情、走出 2019 年留下的创伤后遗症，他们找到机会重新做回了蔚来本来应该有的样子：这一年，蔚来的换电站猛增到 700 多座；这一年，蔚来做到了并持续了月销过万；\n想到的第二个词是「深蹲起跳」。\n说「深蹲」，是因为2021 年是蔚来事实上的产品空窗期，从产品角度也是它最难的一年。\n说「起跳」，则是因为在这最难的一年， ET7、ET5 两款产品的先后发布证，证明蔚来做了所有大家认为它应该做的事情，譬如：「真正围绕智能电动汽车、长期全栈技术去进行底层的研发投入。」\nET5 发布后官方 App 被订单挤爆的「窘迫」只是这种「起跳」的备注或者说结果。\n\n但在写下这个开头后，我却发现，如果围绕这两点来做 NIO Day 2021 的总结，一点都不「当代」。\n什么「当代」？\n需要「厘清」这个时代需要怎样的企业家，需要怎样的中国制造的「当代」。\n而「厘清」，很多时候都意味着「战斗」。\n所以，我重新选择了方向，关键词组两个「引爆流行」与「满足期待」，写下的文字也自然越来越「战斗」。\n一、引爆流行\n\n有本书叫做「引爆点」，谈的是流行如何兴起的，以及流行背后的规律。\n书中最核心的理念，就是认为流行是有规律的，而最开始一定是由内行的、核心的使用者发起的。\n这些「内行」发现了好的产品，就会像「邮差」一样，通过主动的传播，让这个产品不断突破圈层，引发小范围的盛行。\n到了某个时间节点，这样的「小范围盛行」则被引爆，成为「大众的流行」。\n\nNIODay 2021 当晚，在听到 ET5 发布后现场的尖叫声、看到全网的热烈讨论、圈层内的疯狂推荐、乃至于蔚来官方 App 被预订订单挤爆的消息时，我突然想起了这本书，并「发现」蔚来已经满足了这本书上关于流行的所有关键元素：\n\n 一群内行的、有附着力和认同感的车主，「小范围的盛行」事实上是一个超过15万人的社群；\n\n\n 一款更具性价比、并正在被这些「内行」广泛传播、突破圈层的新车，有九种颜色、BaaS后售价低至 25.58 万起的蔚来 ET5。\n\n随后的观察，某种程度也印证了我突然的「发现」。\n譬如，某个特斯拉铁粉群中，虽然对蔚来还是有「意见」，但对 ET5 却大体是认可，反驳也主要集中在「它其实不如 Model 3 便宜」，或者「当 ET5 发布时，Cybertruck 就出来了。」\n又譬如，在玩赛车的小圈子内，ET5 也在被热烈讨论。以至于圈内的朋友说，看样子要了解下 ET5 了，真得要爆。\n\n另一些观察，则让人苦笑不得，譬如，微博上集中涌现了对蔚来的「批\n评」。\n之所以哭笑不得，则在于这样的「集中批评」，除了偶尔「酸一酸」产品外，很快都集中在「撕扯」李斌当晚的油车的表述上。\n譬如，「简直完全不明白大家为什么还买油车。我完全想不明白。说实话。我觉得怀旧才会买油车。油车除了能闻点汽油味，别的还有什么好？听个响？我认为这个事情有点像什么呢？今天买机械表的人都是讲情怀的。」\n又譬如：「以前确实早期电动汽车有很多使用不方便的地方。今天其实大部分场景下大家如果用惯了，其实哪有那么多焦虑。我一直说现在还说加电焦虑的，基本上都是汽油车用户操电动车用户的心。」\n暂且不论这句话是在当时的特殊语境（如何与BBA的油车竞争）下说出的，从全球趋势、国家政策，乃至于我自己的角度来看，对于这句话的批评或许只能有一句：「瞎说什么大实话」。\n\n丰田前几日一口气发布了十几款电动汽车\n什么「大实话」？大势已立！\n奔驰现在在发什么旗舰车型？纯电动的EQS 呀！\n对电动车最抵制，甚至喊出「如果电动化会摧毁日本经济」的丰田现在在干嘛？全面电动化，一口气发了 15 台纯电动汽车呀！\n2021 年是什么年？汽车全面电动化的重要拐点年。中国的电动汽车的渗透率已经超过了 20%，也就是现在每卖出 100 台车，其中有 20 台是电动汽车。\n而从 20% 到全面流行需要多长时间？挪威说，三年！2018 年二季度，挪威的电动车渗透率突破 20%，而 2021 年已经是超过90%了。\n\n那既然是「大实话」，为什么还有人要跳出来拼命「撕扯」？\n我想原因无非两个，\n一个是屁股指挥脑袋，因为「带油」，所以要「扯」；\n另一个则是有人试图狙击蔚来的「流行」，产品没办法了，只好从价值观上做文章，说什么「不真诚」、「不给用户选择」、「过度营销」等等\n只是，暂且不论李斌是不是一句话就能决定用户的「选择」，从价值观上去抨击蔚来、去指责李斌，其实是站不住脚的。\n在这里，我想推荐自己写过的一篇文章，叫做「蔚来的阳谋」。\n里面有一句话是这样说的：\n\n 「对用户好是我们的目的，不是手段。当你不想这个手段事情的话，你会和别人做的不一样…..用户是很通透的，他们可以闻到这些味道。」\n\n顺便去看看下面的评论，譬如这条来自车主@夏小博 的：\n\n 「就很简单的一点，蔚来在把车卖给你以后，会介绍一堆朋友给你，不仅是车友，还有fellow。什么叫“朋友”？交往就仨字，不设防。就这仨字，传统车企需要做的功课，太多太多了。」\n\n我觉得@夏小博 说得挺对，因为批评蔚来、李斌是不是真诚、给不给用户选择，只有它的用户才有资格。\n其实，对于蔚来的友商而言，需要琢磨的是这句：「用户企业跟顾客就是上帝有什么区别？」\n回到谈「流行」好了。\n其实，无论是从大的方面，也就是全球趋势、国家政策、20%渗透率这样的市场表现，还是从蔚来内部，也就是一群（超过15万人）内行的、高粘性、高推荐意向的用户、一款正被广泛推荐、高性价比的新车 ET5等等来来看，蔚来的「大众的流行」的确正在路上。\n\n当然，没人能预测「时间」，当下的判断更多来自逻辑，也部分来自情感。\n2022 年年底再看吧，看看流传出的这张媒体老师发言截图是否属实。\n二、满足期待\n\n「满足期待」，满足什么期待？\n当下国人对中国企业家的期待，对于真正能代表中国制造的期待，也就是中国的汽车产业，需要联想的柳传志，还是华为的任正非或者福耀的曹德旺。\n希望在评论区看到大家的留言。\n\n而之所以觉得要写这一段，是因为在 18 日当晚的发布会后，我曾经参加了一场小规模的媒体见面会。\n李斌的「油车论」就是在这场发布会上泄出去的，但我为什么没写这个事？因为它并不是这场小规模媒体见面会最有价值的内容。\n最有价值的内容，我认为是李斌说他进入汽车行业后觉得自己做的最满意的一件事，以及蔚来为什么要进军海外。\n\n先说第一个。\n\n 「我讲一件事，我给自己打打广告，不好意思。我对我在这个行业里面做的最满意的一件事，不是做蔚来，而是参与创办了大学生方程式….. 每年培养几千学生动手能力」\n\n当时已经是在沟通会尾声了，李斌突然这样说。\n他回忆，那是在2009的时候，易车正要上市。当时无论德国也好、日本也好、美国也好，都有这样大学生汽车竞赛的活动。「大学生花一年时间来搞车，早就特别传统了。」但中国当时已经很多汽车公司，却没有人支持这样的事情，这让李斌非常诧异。\n「我当时只好自己掏钱，第一年掏了两三百万，那个时候钱也不少了。」\n后来，一位媒体人发言说自己在 2013年 曾在易车负责这个项目。当年赞助的几支车队，到现在都跟他还有联系，很多当年的学生都进入了比如像博世这样一线企业。\n「今天我把我的票送给了当时一个车队队长，他亲自参与了ES6的冰雪测试的标定。」\n秦力洪则说，刚才李斌讲了做大学生方程式做了十几年，蔚来在这个方面还是有点情怀的。他们并不觉得到蔚来这儿来实习的，跟学校深度合作或者受了蔚来好处的大学生一定要到蔚来来工作。\n「我觉得对于人才这个事，我们从来认知都比较一致的。」\n\n第二个让我认为有价值的内容则是李斌谈蔚来为何要进军海外？\n\n 「我们一点都没有头部的心态，完全没有。我们觉得如果我们就只看某个局部，我们似乎还行。但如果放在全球的视野的角度去看，总要有一家公司代表中国去参与一个更高层面的竞争。」\n\n不得不承认，中国现在虽然毫无疑问是个汽车大国，但却一直不是一个汽车强国。\n燃油车时代，即使在中国本土，卖得最好的车也是日本车、德国车，甚至是合资品牌的车。而放到全球市场、放到高端市场去打量，中国汽车行业真不敢说能拿出一两家能打的。\n当然，我不是说李斌和蔚来一定能成功，因为他们不是想去南美、俄罗斯、非洲卖卖车，而是要「2022年去德国卖，2025年之前肯定要去美国。」甚至是要在 2025 年前，在全球 25 个国家卖车。\n\n作为一家中国背景的公司，这样做的难度其实比大家想像的还要难十倍。\n这不是美国公司或者欧洲公司到中国来卖车，「我们是仰攻。」蔚来可能去了也会头破血流。肯定无数的陷阱和坑等着，但李斌说「总得有人去呀。」\n或许正因为这样，从蔚来成立一开始，他们就走了全球研发的路径，从德国慕尼黑、美国硅谷再到中国上海、合肥等地，都做了全面的布局.\n坚持正向研发，尤其是在关键技术，譬如电机、智能驾驶、智能座舱、智能算法等等领域的全栈自研。\n现在，他们柏林研发中心也即将投入使用。\n他们甚至从四年前就开始研究如何进入美国市场，「每个季度都要开一次会，讨论商业的计划，到底能给它带来什么体验，人家凭什么买我们的车？……怎么弄？其实是非常大的挑战。」\n我觉得这才是我想要的中国汽车公司，我想要的企业家。\n文章要结尾了，谈一谈标题的胡思乱想。\n曾经很认真想过：谁是汽车行业的任正非，谁是汽车行业的柳传志？\n后来觉得写标题不太好，就没用。\n现在标题中的「引爆流行」算是对蔚来的推理与期望，而「图穷匕见」则算是我对当下抹黑蔚来的不满和反击。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1942,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":608554055,"gmtCreate":1638764300876,"gmtModify":1638764300876,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"What's happening?","listText":"What's happening?","text":"What's happening?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/608554055","repostId":"1107533977","repostType":4,"repost":{"id":"1107533977","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1638754268,"share":"https://www.laohu8.com/m/news/1107533977?lang=&edition=full","pubTime":"2021-12-06 09:31","market":"hk","language":"en","title":"Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.","url":"https://stock-news.laohu8.com/highlight/detail?id=1107533977","media":"Tiger Newspress","summary":"Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.","content":"<p>Li&nbsp;Auto&nbsp;shares&nbsp;fell&nbsp;more&nbsp;than&nbsp;14%&nbsp;in&nbsp;Hong&nbsp;Kong&nbsp;and&nbsp;XPeng&nbsp;fell&nbsp;nearly&nbsp;9%.<img src=\"https://static.tigerbbs.com/f4c63a9e3fe26341f23934616826c6a2\" tg-width=\"747\" tg-height=\"603\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/12cd5c05e050cc41f92f4263ac49921a\" tg-width=\"710\" tg-height=\"606\" width=\"100%\" height=\"auto\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLi Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time\">2021-12-06 09:31</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Li&nbsp;Auto&nbsp;shares&nbsp;fell&nbsp;more&nbsp;than&nbsp;14%&nbsp;in&nbsp;Hong&nbsp;Kong&nbsp;and&nbsp;XPeng&nbsp;fell&nbsp;nearly&nbsp;9%.<img src=\"https://static.tigerbbs.com/f4c63a9e3fe26341f23934616826c6a2\" tg-width=\"747\" tg-height=\"603\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/12cd5c05e050cc41f92f4263ac49921a\" tg-width=\"710\" tg-height=\"606\" width=\"100%\" height=\"auto\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09868":"小鹏汽车-W","XPEV":"小鹏汽车","LI":"理想汽车","02015":"理想汽车-W"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1107533977","content_text":"Li Auto shares fell more than 14% in Hong Kong and XPeng fell nearly 9%.","news_type":1},"isVote":1,"tweetType":1,"viewCount":2154,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":873735885,"gmtCreate":1636986178114,"gmtModify":1636986178114,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"Never heard this company am I outdated?","listText":"Never heard this company am I outdated?","text":"Never heard this company am I outdated?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/873735885","repostId":"1174646217","repostType":4,"repost":{"id":"1174646217","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1636978518,"share":"https://www.laohu8.com/m/news/1174646217?lang=&edition=full","pubTime":"2021-11-15 20:15","market":"us","language":"en","title":"Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter","url":"https://stock-news.laohu8.com/highlight/detail?id=1174646217","media":"Tiger Newspress","summary":"Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter.","content":"<p>Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111%&nbsp;in the third quarter.<img src=\"https://static.tigerbbs.com/ee97f1c52a1ae98633bdd95892c01bcb\" tg-width=\"772\" tg-height=\"562\" width=\"100%\" height=\"auto\">According to the financial report, Dingdong Maicai's revenue in the third quarter of 2021 was 6.19 billion yuan, an increase of 111% over 2.934 billion yuan in the same period of last year.</p>\n<p>The GMV of Dingdong Maicai in the third quarter of 2021 was 7.02 billion yuan, with a year-on-year growth rate of 107.7%. Dingdong Maicai's GMV growth rate in the mature Yangtze River Delta region is still as high as 64.8% year-on-year.</p>\n<p>By the end of the third quarter of 2021, Dingdong Maicai had 1,375 front warehouses in 37 cities across the country, and the number of cities entering increased by 185% compared with the same period of last year.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time\">2021-11-15 20:15</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111%&nbsp;in the third quarter.<img src=\"https://static.tigerbbs.com/ee97f1c52a1ae98633bdd95892c01bcb\" tg-width=\"772\" tg-height=\"562\" width=\"100%\" height=\"auto\">According to the financial report, Dingdong Maicai's revenue in the third quarter of 2021 was 6.19 billion yuan, an increase of 111% over 2.934 billion yuan in the same period of last year.</p>\n<p>The GMV of Dingdong Maicai in the third quarter of 2021 was 7.02 billion yuan, with a year-on-year growth rate of 107.7%. Dingdong Maicai's GMV growth rate in the mature Yangtze River Delta region is still as high as 64.8% year-on-year.</p>\n<p>By the end of the third quarter of 2021, Dingdong Maicai had 1,375 front warehouses in 37 cities across the country, and the number of cities entering increased by 185% compared with the same period of last year.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174646217","content_text":"Dingdong Maicai jumped nearly 5% in premarket trading as its revenue rose 111% in the third quarter.According to the financial report, Dingdong Maicai's revenue in the third quarter of 2021 was 6.19 billion yuan, an increase of 111% over 2.934 billion yuan in the same period of last year.\nThe GMV of Dingdong Maicai in the third quarter of 2021 was 7.02 billion yuan, with a year-on-year growth rate of 107.7%. Dingdong Maicai's GMV growth rate in the mature Yangtze River Delta region is still as high as 64.8% year-on-year.\nBy the end of the third quarter of 2021, Dingdong Maicai had 1,375 front warehouses in 37 cities across the country, and the number of cities entering increased by 185% compared with the same period of last year.","news_type":1},"isVote":1,"tweetType":1,"viewCount":1494,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":879919217,"gmtCreate":1636675956840,"gmtModify":1636675956840,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AGC\">$Altimeter Growth Corp.(AGC)$</a>flying without me[流泪]&nbsp;","listText":"<a href=\"https://laohu8.com/S/AGC\">$Altimeter Growth Corp.(AGC)$</a>flying without me[流泪]&nbsp;","text":"$Altimeter Growth Corp.(AGC)$flying without me[流泪]","images":[{"img":"https://static.tigerbbs.com/820f74dec0c6e67ec044348f181a0865","width":"1080","height":"2528"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/879919217","isVote":1,"tweetType":1,"viewCount":2756,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":879934809,"gmtCreate":1636675855493,"gmtModify":1636675855493,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/CYBL\">$Cyberlux Corp.(CYBL)$</a>happy","listText":"<a href=\"https://laohu8.com/S/CYBL\">$Cyberlux Corp.(CYBL)$</a>happy","text":"$Cyberlux Corp.(CYBL)$happy","images":[{"img":"https://static.tigerbbs.com/2373b3d714c689290d29d3f834360fb5","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/879934809","isVote":1,"tweetType":1,"viewCount":4376,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":846615892,"gmtCreate":1636077597492,"gmtModify":1636077597492,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/PROG\">$Progenity, Inc.(PROG)$</a>aiming to 4","listText":"<a href=\"https://laohu8.com/S/PROG\">$Progenity, Inc.(PROG)$</a>aiming to 4","text":"$Progenity, Inc.(PROG)$aiming to 4","images":[{"img":"https://static.tigerbbs.com/2e3ef450a768cc6d9a34692d59393745","width":"1080","height":"3543"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/846615892","isVote":1,"tweetType":1,"viewCount":2016,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":846196294,"gmtCreate":1636066287335,"gmtModify":1636066287335,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"Will it continue raising&nbsp;","listText":"Will it continue raising&nbsp;","text":"Will it continue raising","images":[{"img":"https://static.tigerbbs.com/75e0845004bc53757139acbac16027c5","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/846196294","isVote":1,"tweetType":1,"viewCount":2066,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":843814530,"gmtCreate":1635817197210,"gmtModify":1635817197210,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/XELA\">$Exela Technologies, Inc.(XELA)$</a>finally a&nbsp;sign&nbsp;going up","listText":"<a href=\"https://laohu8.com/S/XELA\">$Exela Technologies, Inc.(XELA)$</a>finally a&nbsp;sign&nbsp;going up","text":"$Exela Technologies, Inc.(XELA)$finally a sign going up","images":[{"img":"https://static.tigerbbs.com/71a0ef4fc4ef3e9cf1f183763c1baad5","width":"1080","height":"2528"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/843814530","isVote":1,"tweetType":1,"viewCount":3049,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":854589445,"gmtCreate":1635467923250,"gmtModify":1635467923250,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/SPIR\">$Spire Global Inc.(SPIR)$</a>please go up&nbsp;","listText":"<a href=\"https://laohu8.com/S/SPIR\">$Spire Global Inc.(SPIR)$</a>please go up&nbsp;","text":"$Spire Global Inc.(SPIR)$please go up","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/854589445","isVote":1,"tweetType":1,"viewCount":3004,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":824818880,"gmtCreate":1634300551853,"gmtModify":1634300551853,"author":{"id":"4090766437045130","authorId":"4090766437045130","name":"anniepj","avatar":"https://static.tigerbbs.com/04e1ab86470d448d1d57219f01a4f8fb","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4090766437045130","authorIdStr":"4090766437045130"},"themes":[],"htmlText":"Squeezing...","listText":"Squeezing...","text":"Squeezing...","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/824818880","repostId":"1128013964","repostType":4,"repost":{"id":"1128013964","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1634114646,"share":"https://www.laohu8.com/m/news/1128013964?lang=&edition=full","pubTime":"2021-10-13 16:44","market":"us","language":"en","title":"BBIG stock surged another 7% in premarket trading","url":"https://stock-news.laohu8.com/highlight/detail?id=1128013964","media":"Tiger Newspress","summary":"BBIG stock surged another 7% in premarket trading after rising 20% yesterday.\n\nOne of the red-hot st","content":"<p>BBIG stock surged another 7% in premarket trading&nbsp;after&nbsp;rising 20% yesterday.</p>\n<p><img src=\"https://static.tigerbbs.com/a16b6bb2a5f5ceed34ed6561a7b64896\" tg-width=\"847\" tg-height=\"620\" width=\"100%\" height=\"auto\"></p>\n<p>One of the red-hot stocks that’s generating a lot of retail investor interest of late is&nbsp;<b>Vinco Ventures</b>(NASDAQ:<b><u>BBIG</u></b>). Indeed, yesterday’s 20 rise in BBIG stock is among a number of rallies over the past five trading days. Over this timeframe, BBIG stock has provided investors with gains of more than 20%. That is, for those with the guts to invest in this high-volatility name.</p>\n<p>Putting BBIG stock in perspective, this is a company that started the year around $1.35 per share. Since then, shares soared to nearly $12.50 per share last month before settling down to below $5 per share last week. What was a near 10-bagger has turned into a five-bagger. For those holding onto this stock long term, perhaps this volatility is nothing to be concerned with.</p>\n<p>One of the reasons behind the rapid ebb and flow of BBIG stock has been this company’s&nbsp;relatively high short interest. Indeed, any highly shorted stock is one that’s likely to give retail investors goosebumps. We’ve all seen the rallies in other short squeeze stocks this year.</p>\n<p>However, there’s another catalyst investors appear to be jumping. Let’s dive into what’s propelling Vinco Ventures higher right now.</p>\n<p><b>BBIG Stock Surges Ahead of Key Crypto Catalyst</b></p>\n<p>Yesterday, investors appear to be pricing in enthusiasm around a key crypto update set to be unveiled this Friday. Vinco Ventures recently provided investors with a&nbsp;proxy statement&nbsp;for a spinoff. Titled&nbsp;<b>Cryptyde</b>, this spinoff will aim to allow the company to&nbsp;leverage its blockchain technologies&nbsp;further. By doing so, the company will “disrupt consumer facing industries.”</p>\n<p>Sounds good to me.</p>\n<p>Investors appear to be growing increasingly bullish on crypto-related stocks. Crypto prices have continued to surge in recent weeks. Accordingly, companies such as Vinco Ventures that are not only short-squeeze plays but also ones with crypto exposure, represent perhaps the holy grail for speculators right now.</p>\n<p>How this spinoff ultimately pans out remains to be seen. However, expectations are that BBIG stock could remain a highly volatile one for some time.</p>\n<p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>BBIG stock surged another 7% in premarket trading</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBBIG stock surged another 7% in premarket trading\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time\">2021-10-13 16:44</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>BBIG stock surged another 7% in premarket trading&nbsp;after&nbsp;rising 20% yesterday.</p>\n<p><img src=\"https://static.tigerbbs.com/a16b6bb2a5f5ceed34ed6561a7b64896\" tg-width=\"847\" tg-height=\"620\" width=\"100%\" height=\"auto\"></p>\n<p>One of the red-hot stocks that’s generating a lot of retail investor interest of late is&nbsp;<b>Vinco Ventures</b>(NASDAQ:<b><u>BBIG</u></b>). Indeed, yesterday’s 20 rise in BBIG stock is among a number of rallies over the past five trading days. Over this timeframe, BBIG stock has provided investors with gains of more than 20%. That is, for those with the guts to invest in this high-volatility name.</p>\n<p>Putting BBIG stock in perspective, this is a company that started the year around $1.35 per share. Since then, shares soared to nearly $12.50 per share last month before settling down to below $5 per share last week. What was a near 10-bagger has turned into a five-bagger. For those holding onto this stock long term, perhaps this volatility is nothing to be concerned with.</p>\n<p>One of the reasons behind the rapid ebb and flow of BBIG stock has been this company’s&nbsp;relatively high short interest. Indeed, any highly shorted stock is one that’s likely to give retail investors goosebumps. We’ve all seen the rallies in other short squeeze stocks this year.</p>\n<p>However, there’s another catalyst investors appear to be jumping. Let’s dive into what’s propelling Vinco Ventures higher right now.</p>\n<p><b>BBIG Stock Surges Ahead of Key Crypto Catalyst</b></p>\n<p>Yesterday, investors appear to be pricing in enthusiasm around a key crypto update set to be unveiled this Friday. Vinco Ventures recently provided investors with a&nbsp;proxy statement&nbsp;for a spinoff. Titled&nbsp;<b>Cryptyde</b>, this spinoff will aim to allow the company to&nbsp;leverage its blockchain technologies&nbsp;further. By doing so, the company will “disrupt consumer facing industries.”</p>\n<p>Sounds good to me.</p>\n<p>Investors appear to be growing increasingly bullish on crypto-related stocks. Crypto prices have continued to surge in recent weeks. Accordingly, companies such as Vinco Ventures that are not only short-squeeze plays but also ones with crypto exposure, represent perhaps the holy grail for speculators right now.</p>\n<p>How this spinoff ultimately pans out remains to be seen. However, expectations are that BBIG stock could remain a highly volatile one for some time.</p>\n<p></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BBIG":"Vinco Ventures, Inc."},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1128013964","content_text":"BBIG stock surged another 7% in premarket trading after rising 20% yesterday.\n\nOne of the red-hot stocks that’s generating a lot of retail investor interest of late is Vinco Ventures(NASDAQ:BBIG). Indeed, yesterday’s 20 rise in BBIG stock is among a number of rallies over the past five trading days. Over this timeframe, BBIG stock has provided investors with gains of more than 20%. That is, for those with the guts to invest in this high-volatility name.\nPutting BBIG stock in perspective, this is a company that started the year around $1.35 per share. Since then, shares soared to nearly $12.50 per share last month before settling down to below $5 per share last week. What was a near 10-bagger has turned into a five-bagger. For those holding onto this stock long term, perhaps this volatility is nothing to be concerned with.\nOne of the reasons behind the rapid ebb and flow of BBIG stock has been this company’s relatively high short interest. Indeed, any highly shorted stock is one that’s likely to give retail investors goosebumps. We’ve all seen the rallies in other short squeeze stocks this year.\nHowever, there’s another catalyst investors appear to be jumping. Let’s dive into what’s propelling Vinco Ventures higher right now.\nBBIG Stock Surges Ahead of Key Crypto Catalyst\nYesterday, investors appear to be pricing in enthusiasm around a key crypto update set to be unveiled this Friday. Vinco Ventures recently provided investors with a proxy statement for a spinoff. Titled Cryptyde, this spinoff will aim to allow the company to leverage its blockchain technologies further. By doing so, the company will “disrupt consumer facing industries.”\nSounds good to me.\nInvestors appear to be growing increasingly bullish on crypto-related stocks. Crypto prices have continued to surge in recent weeks. Accordingly, companies such as Vinco Ventures that are not only short-squeeze plays but also ones with crypto exposure, represent perhaps the holy grail for speculators right now.\nHow this spinoff ultimately pans out remains to be seen. However, expectations are that BBIG stock could remain a highly volatile one for some time.","news_type":1},"isVote":1,"tweetType":1,"viewCount":2248,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"following","isTTM":false}