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- AI征战全球AI征战全球
  ·01-07 15:16
  $小米集团-W(01810)$
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- AI征战全球AI征战全球
  ·01-07 10:57
  垃圾桶的东西
  小米真有意思：出车祸了道歉滞后，得罪粉丝却光速开除员工
  不过呢，昨日午夜，小米却大张旗鼓地在官微发了个公告，赶紧向米粉们“道歉”，开除了涉事员工，还处罚了责任的两位公关高层。于是呢，小米火速做出反应，先是徐洁云出来道歉，昨日深夜，小米又发文，开除涉事员工，并对两位高层进行惩罚。于是，新的公关策略，可能是长袖善舞，对黑小米的kol们也拉拢投广告，但没想到引发粉丝不满，为了安抚情绪，就用罕见的雷霆手段开除员工并处罚。
  小米真有意思：出车祸了道歉滞后，得罪粉丝却光速开除员工
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- AI征战全球AI征战全球
  ·01-07 09:33
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- AI征战全球AI征战全球
  ·01-07 09:01
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- AI征战全球AI征战全球
  ·01-06 09:32
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- AI征战全球AI征战全球
  ·01-06 09:10
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- AI征战全球AI征战全球
  ·01-05 11:26
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- AI征战全球AI征战全球
  ·01-05 11:25
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- AI征战全球AI征战全球
  ·2025-12-29
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- AI征战全球AI征战全球
  ·2025-12-24
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src=\"https://x0.ifengimg.com/res/2026/EAD0A24F3B2A07A6C1E1A04AB49320D3E8894530_size298_w1080_h1003.png\"/></p><p>爱马，看到这里，八姐的确是有点讶异了。毕竟，在我的记忆里，在2025年的多起安全事故中，雷军和小米的反应那可谓是迟缓啊，道歉嘛珊珊来迟，也曾引发舆论质疑，毕竟，这是涉及人身安全的重大事故，小米为啥不在第一时间光速做出反应，为啥没听说开除和处罚内部员工？相反，这个投放广告的事情嘛，往大里说也就算是一个小小的公关故事罢了，事故都算不上，小米却连滚带爬地火速道歉和开除，这算不算过激反应？这算不算本末倒置？</p><p><img src=\"https://x0.ifengimg.com/res/2026/411C42B9814C6150514B21AFF261F159F507F776_size202_w1080_h1440.jpg\"/></p><p>于是，有的童鞋就感叹了，这就表明了，对于小米和雷军来说，什么产品安全不重要，宣传时可以天花乱坠，出了事故可以拖，但是，得罪了米粉才是动了基本盘，杀无赦。</p><p>哈哈，八姐觉得吧，这说得肯定是有点夸大了。俺觉得吧，前后反应的差距过大，甚至前倨后恭，只能表明小米慌了，开始对过往的公关失误做出反思，最终雷霆出击，只是力道太猛，才会引发了动作变形和过激的观感。之时，对这种得罪粉丝的小事高高举起，重重处罚，是否就真的可以扭转小米的口碑呢？</p><p>先来说说小米舆论危机的本质是什么？俺觉得的吧，是雷军和小米IP深度绑定，乃至遇到未预料到的重大事故就反应滞后。</p><p>可谓成也雷军，败也雷军。小米汽车延续了小米手机时代的经验，利用雷军的光环，发布会雷军上场，各种技术参数、行业对比一公布，再一公布超低价格，于是现场就想起了响彻云霄的掌声，米粉们疯狂下单了。但汽车跟手机不一样啊，手机有个缺陷，最多黑屏不能用，但电车会爆啊，出了事故门会打不开啊，这估计是小米和雷军没有想到的。</p><p><img src=\"https://x0.ifengimg.com/res/2026/22989C9868ACADD631883D550BBF7F61E8E66CC2_size33_w1080_h608.jpg\"/></p><p>但坏就坏在这里。如果是普通的汽车厂商出了问题，出来深刻道歉，内部处罚，甚至开除整个涉事的部门就行了。小米能怎么搞？小米汽车是和雷军绑定的，这出了事，雷军自己出来请辞谢罪吗？雷军本人估计还委屈呢，都是你们下面这帮人，忽悠着让我讲了那些PPT，出了事，屁股还都要我来擦，我要你们干什么？</p><p>而且手机厂商出身的小米也低估了汽车安全隐患严重性，低估了舆论的强大反噬力。一边低估，一边又涉及老板，一边事故调查还有点复杂，所以处理的速度肯定就慢下来了。</p><p>再来说说小米这次事件的应对，虽然看上去与过往比有点前倨后恭，太在意米粉情绪，但也隐藏了雷军和小米的恐慌，只是动作有点太着急了。</p><p>雷军和小米其实在2025年一直在反思自己所受到的舆论质疑。比如，在2025年 3月SU7致命事故后的一段时间里，雷军在内部讲话中坦承他和团队受到的质疑、批评与指责如“狂风暴雨般”，让所有人一度懵了。这一段时间是他创办小米以来“最艰难的一段时间”，对事件的影响感受深刻。</p><p>到10月和11月，雷军在公开场合强调抵制网络水军和黑公关的舆论压力。同时，批评一些网上评论曲解、小题大做、故意抹黑。</p><p>随后，雷军雷军连续多条微博澄清错误解读，重申“小米汽车安全是基础、安全是前提”的理念公开反击误解并以品牌理念主动澄清的方式。</p><p><img src=\"https://x0.ifengimg.com/res/2026/7E4EBC35CBD1524B53EDC59DAFF35EEDEC36EFC5_size238_w1080_h830.png\"/></p><p>也许是对公关部门的不满，11月，小米公关部负责人王化被调整，并由另一位更资深的公关负责人徐洁云接手。</p><p><img src=\"https://x0.ifengimg.com/res/2026/87CBA80132671F6F8BD2CFF6023414E262E37796_size42_w690_h604.jpg\"/></p><p>毋庸置疑，小米和雷军意识到了舆论危机，并希望通过自己的努力来将自己的形象扳回来，反应更迅速。于是，新的公关策略，可能是长袖善舞，对黑小米的kol们也拉拢投广告，但没想到引发粉丝不满，为了安抚情绪，就用罕见的雷霆手段开除员工并处罚。</p><p>那这名员工罪该开除吗？他去接触kol，是不是领导交代的？小米犯得着发一个公告吗？这个处理一出，会不会令内部员工寒心？因为出了错就需要背锅侠。精力都花在米粉情绪上了，小米又花了多大的精力在自己产品的安全和性能上？</p><p>这些都不重要了，在这个时间点上，小米和雷军需要对外证明自己——我们是重视米粉的，我们是重视市场情绪的，我们是愿意对舆论做出快速回应的。</p><p>只是，如果还有下一次的重大安全和产品危机，小米又是否会如此快速地反应呢？不知道。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米真有意思：出车祸了道歉滞后，得罪粉丝却光速开除员工</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米真有意思：出车祸了道歉滞后，得罪粉丝却光速开除员工\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-07 09:35 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.ifeng.com/c/8piOOGB9MT4><strong>开柒</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>话说，小米这两天又上热搜了，八姐本来就当八卦看看的，毕竟吧，这涉事的人吧，咱也都认识，朋友圈微博上吃个瓜也就算了，只是一边看俺心下也一边啧啧。不过呢，昨日午夜，小米却大张旗鼓地在官微发了个公告，赶紧向米粉们“道歉”，开除了涉事员工，还处罚了责任的两位公关高层。先来简单回顾一下这个事情，昨日，小米计划与一向“黑小米”的某自媒体KOL开展商业合作，消息一出便引起部分米粉的不满情绪，引发网友热议。而在...</p>\n\n<a href=\"https://finance.ifeng.com/c/8piOOGB9MT4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","BK1506":"5G概念","LU0823038988.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) ACC","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0823039010.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0117841782.USD":"JPM GREATER CHINA \"A\" (USD) INC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU0235996351.USD":"UBS (LUX) KEY SELECTION SICAV - ASIAN EQUITY (USD) \"P\" (USD) 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ACC"},"source_url":"https://finance.ifeng.com/c/8piOOGB9MT4","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2601289128","content_text":"话说，小米这两天又上热搜了，八姐本来就当八卦看看的，毕竟吧，这涉事的人吧，咱也都认识，朋友圈微博上吃个瓜也就算了，只是一边看俺心下也一边啧啧。不过呢，昨日午夜，小米却大张旗鼓地在官微发了个公告，赶紧向米粉们“道歉”，开除了涉事员工，还处罚了责任的两位公关高层。先来简单回顾一下这个事情，昨日，小米计划与一向“黑小米”的某自媒体KOL开展商业合作，消息一出便引起部分米粉的不满情绪，引发网友热议。而在雷军和小米公关部总经理徐洁云的微博评论区，也有不少网友留言抵制相关合作。于是呢，小米火速做出反应，先是徐洁云出来道歉，昨日深夜，小米又发文，开除涉事员工，并对两位高层进行惩罚。爱马，看到这里，八姐的确是有点讶异了。毕竟，在我的记忆里，在2025年的多起安全事故中，雷军和小米的反应那可谓是迟缓啊，道歉嘛珊珊来迟，也曾引发舆论质疑，毕竟，这是涉及人身安全的重大事故，小米为啥不在第一时间光速做出反应，为啥没听说开除和处罚内部员工？相反，这个投放广告的事情嘛，往大里说也就算是一个小小的公关故事罢了，事故都算不上，小米却连滚带爬地火速道歉和开除，这算不算过激反应？这算不算本末倒置？于是，有的童鞋就感叹了，这就表明了，对于小米和雷军来说，什么产品安全不重要，宣传时可以天花乱坠，出了事故可以拖，但是，得罪了米粉才是动了基本盘，杀无赦。哈哈，八姐觉得吧，这说得肯定是有点夸大了。俺觉得吧，前后反应的差距过大，甚至前倨后恭，只能表明小米慌了，开始对过往的公关失误做出反思，最终雷霆出击，只是力道太猛，才会引发了动作变形和过激的观感。之时，对这种得罪粉丝的小事高高举起，重重处罚，是否就真的可以扭转小米的口碑呢？先来说说小米舆论危机的本质是什么？俺觉得的吧，是雷军和小米IP深度绑定，乃至遇到未预料到的重大事故就反应滞后。可谓成也雷军，败也雷军。小米汽车延续了小米手机时代的经验，利用雷军的光环，发布会雷军上场，各种技术参数、行业对比一公布，再一公布超低价格，于是现场就想起了响彻云霄的掌声，米粉们疯狂下单了。但汽车跟手机不一样啊，手机有个缺陷，最多黑屏不能用，但电车会爆啊，出了事故门会打不开啊，这估计是小米和雷军没有想到的。但坏就坏在这里。如果是普通的汽车厂商出了问题，出来深刻道歉，内部处罚，甚至开除整个涉事的部门就行了。小米能怎么搞？小米汽车是和雷军绑定的，这出了事，雷军自己出来请辞谢罪吗？雷军本人估计还委屈呢，都是你们下面这帮人，忽悠着让我讲了那些PPT，出了事，屁股还都要我来擦，我要你们干什么？而且手机厂商出身的小米也低估了汽车安全隐患严重性，低估了舆论的强大反噬力。一边低估，一边又涉及老板，一边事故调查还有点复杂，所以处理的速度肯定就慢下来了。再来说说小米这次事件的应对，虽然看上去与过往比有点前倨后恭，太在意米粉情绪，但也隐藏了雷军和小米的恐慌，只是动作有点太着急了。雷军和小米其实在2025年一直在反思自己所受到的舆论质疑。比如，在2025年 3月SU7致命事故后的一段时间里，雷军在内部讲话中坦承他和团队受到的质疑、批评与指责如“狂风暴雨般”，让所有人一度懵了。这一段时间是他创办小米以来“最艰难的一段时间”，对事件的影响感受深刻。到10月和11月，雷军在公开场合强调抵制网络水军和黑公关的舆论压力。同时，批评一些网上评论曲解、小题大做、故意抹黑。随后，雷军雷军连续多条微博澄清错误解读，重申“小米汽车安全是基础、安全是前提”的理念公开反击误解并以品牌理念主动澄清的方式。也许是对公关部门的不满，11月，小米公关部负责人王化被调整，并由另一位更资深的公关负责人徐洁云接手。毋庸置疑，小米和雷军意识到了舆论危机，并希望通过自己的努力来将自己的形象扳回来，反应更迅速。于是，新的公关策略，可能是长袖善舞，对黑小米的kol们也拉拢投广告，但没想到引发粉丝不满，为了安抚情绪，就用罕见的雷霆手段开除员工并处罚。那这名员工罪该开除吗？他去接触kol，是不是领导交代的？小米犯得着发一个公告吗？这个处理一出，会不会令内部员工寒心？因为出了错就需要背锅侠。精力都花在米粉情绪上了，小米又花了多大的精力在自己产品的安全和性能上？这些都不重要了，在这个时间点上，小米和雷军需要对外证明自己——我们是重视米粉的，我们是重视市场情绪的，我们是愿意对舆论做出快速回应的。只是，如果还有下一次的重大安全和产品危机，小米又是否会如此快速地反应呢？不知道。","news_type":1,"symbols_score_info":{"81810":0.6,"01810":1.96,"HXXD.SI":0.6,"MIUmain":0.6,"XIACY":1.96}},"isVote":1,"tweetType":1,"viewCount":1,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":519269052416480,"gmtCreate":1767749594568,"gmtModify":1767749596088,"author":{"id":"4145482403543770","authorId":"4145482403543770","name":"AI征战全球","avatar":"https://static.tigerbbs.com/000a62cff47cb616d695cb48353c6db5","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4145482403543770","authorIdStr":"4145482403543770"},"themes":[],"title":"","htmlText":"<a 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