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Geminifx
2021-07-12

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Chart of the Day: BTS endorsements can increase brand interest in SG by 50%<blockquote>每日图表：BTS代言可将SG的品牌兴趣提高50%</blockquote>

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%<blockquote>每日图表：BTS代言可将SG的品牌兴趣提高50%</blockquote>

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Google searches from Singapore rose by 53% compared to the previous year.<blockquote>多年来，人们对该集团及其代言的兴趣稳步上升，在2020年韩国电子公司发布BTS版Galaxy S20+智能手机时达到顶峰。与前一年相比，来自新加坡的谷歌搜索增长了53%。</blockquote> High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.<blockquote>当BTS成为其品牌大使时，高端时尚品牌路易威登的兴趣也激增了46%。</blockquote> Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.<blockquote>2021年1月，新加坡人对可口可乐的兴趣增长了14%，而斐乐在2019年飙升了16%。</blockquote> Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. 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Google searches from Singapore rose by 53% compared to the previous year.<blockquote>多年来，人们对该集团及其代言的兴趣稳步上升，在2020年韩国电子公司发布BTS版Galaxy S20+智能手机时达到顶峰。与前一年相比，来自新加坡的谷歌搜索增长了53%。</blockquote> High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.<blockquote>当BTS成为其品牌大使时，高端时尚品牌路易威登的兴趣也激增了46%。</blockquote> Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.<blockquote>2021年1月，新加坡人对可口可乐的兴趣增长了14%，而斐乐在2019年飙升了16%。</blockquote> Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).<blockquote>根据2020年12月至2021年5月的谷歌搜索，Jungkook是26%新加坡BTS粉丝的“偏见”或最喜欢的成员。紧随其后的是V(25%)、姬敏(20%)、金(10%)、菅义伟(8%)、RM(7%)和郑号锡(3%)。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Singapore Business</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. 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