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Here’s What Apple Must Do To Beat Earnings Expectations<blockquote>以下是苹果必须采取的措施才能超出盈利预期</blockquote>

Apple’s earnings day is around the corner. Here is what analysts expect of the Cupertino company, an

Here’s What Apple Must Do To Beat Earnings Expectations<blockquote>以下是苹果必须采取的措施才能超出盈利预期</blockquote>

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{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":697576735,"tweetId":"697576735","gmtCreate":1642548219227,"gmtModify":1642548219314,"author":{"id":3586577056623663,"idStr":"3586577056623663","authorId":3586577056623663,"authorIdStr":"3586577056623663","name":"45647f21","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Good&nbsp;</body></html>","htmlText":"<html><head></head><body>Good&nbsp;</body></html>","text":"Good","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/697576735","repostId":1174115674,"repostType":4,"repost":{"id":"1174115674","kind":"news","pubTimestamp":1642515557,"share":"https://www.laohu8.com/m/news/1174115674?lang=zh_CN&edition=full","pubTime":"2022-01-18 22:19","market":"us","language":"en","title":"Here’s What Apple Must Do To Beat Earnings Expectations<blockquote>以下是苹果必须采取的措施才能超出盈利预期</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1174115674","media":"TheStreet","summary":"Apple’s earnings day is around the corner. Here is what analysts expect of the Cupertino company, an","content":"<html><head></head><body>Apple’s earnings day is around the corner. Here is what analysts expect of the Cupertino company, and what could move the needle for Apple stock.<blockquote><html><head></head><body>苹果的财报日即将到来。以下是分析师对这家库比蒂诺公司的预期，以及可能推动苹果股票走势的因素。</body></html></blockquote>Apple is only a few days away from reporting fiscal Q1 results. The earnings report will be released on Thursday, January 27, after the closing bell. As usual, the Apple Maven will cover the event in real time, via live blog. Don’t miss it!<blockquote>苹果距离公布第一季度财报只有几天了。收益报告将于1月27日星期四收盘后发布。像往常一样，苹果专家将通过实时博客实时报道这一事件。不要错过！</blockquote>Today, we look at how high Wall Street has set the bar for the Cupertino company ahead of earnings day. The following revenue and earnings benchmark may help to determine whether Apple stock rises or falls after the company announces the holiday quarter results.<blockquote>今天，我们来看看华尔街在财报日之前为这家库比蒂诺公司设定了多高的标准。以下收入和盈利基准可能有助于确定苹果股票在公司公布假日季度业绩后是上涨还是下跌。</blockquote><img src=\"https://static.tigerbbs.com/72a3f27f1a877a4a9bfbf02abc07d43a\" tg-width=\"1240\" tg-height=\"698\" width=\"100%\" height=\"auto\"/>Figure 1: Tim Cook, Apple&#39;s CEO.<blockquote>图1：苹果首席执行官Tim Cook。</blockquote>AAPL: analyst expectations<blockquote>AAPL：分析师预期</blockquote>According to Yahoo Finance, Apple is expected to deliver revenues of $118.2 billion in fiscal Q1, representing 6% growth YOY. Should this happen, the sales figure will be the largest of any quarter in Apple’s history, beating the 2020 holiday quarter for the top spot.<blockquote>据雅虎财经报道，苹果预计第一财季营收将达到1182亿美元，同比增长6%。如果发生这种情况，销售数字将成为苹果历史上最大的季度，击败2020年假日季度位居榜首。</blockquote>The most optimistic of analysts sees revenues reaching as high as $121.3 billion, for 9% growth. Meanwhile, the most pessimistic of them believes that sales will barely increase. Because Apple has not been offering revenue guidance since the start of the pandemic, either number is plausible.<blockquote>最乐观的分析师预计收入将高达1,213亿美元，增长9%。与此同时，其中最悲观的人认为销售额几乎不会增加。由于苹果自疫情爆发以来一直没有提供收入指引，因此这两个数字都是合理的。</blockquote><img src=\"https://static.tigerbbs.com/7ef5d7809b090b7a7e3f488e01dd4a0f\" tg-width=\"986\" tg-height=\"281\" width=\"100%\" height=\"auto\"/>Figure 2: AAPL revenue and earnings estimates.<blockquote>图2：AAPL收入和盈利预测。</blockquote>On the earnings side, consensus calls for EPS of $1.88 that would be around 12% higher YOY. I estimate that, for this bottom-line number to be achieved, Apple would probably need to expand operating margin by about one percentage point, which is no easy feat.<blockquote>在盈利方面，评级普遍预期每股收益为1.88美元，同比增长约12%。我估计，要实现这一底线数字，苹果可能需要将营业利润率扩大约一个百分点，这绝非易事。</blockquote>AAPL: what could move the needle<blockquote>苹果公司：什么可以推动变革</blockquote>We have recently talked about one segment that is likely to support Apple’s top line next week: the Mac. PC sales skyrocketed after the start of the pandemic, but the momentum does not seem to have slowed down much.<blockquote>我们最近讨论了一个可能支撑苹果下周营收的细分市场：Mac。疫情开始后，个人电脑销量飙升，但势头似乎并没有放缓多少。</blockquote>Apple has done even better than its competitors, according to Canalys. In the most recent holiday season, the Mac saw shipments grow 9% YOY, the best among the top 5 PC vendors. We believe that average selling price will be robust due to the M1 chip upgrades, which suggests that above-10% growth in the segment is not out of the question.<blockquote>据Canalys称，苹果的表现甚至比竞争对手还要好。在最近的假期中，Mac的出货量同比增长9%，是前5名PC供应商中最好的。我们认为，由于M1芯片升级，平均售价将保持强劲，这表明该细分市场10%以上的增长并非不可能。</blockquote>Then, of course, there is the iPhone. Representing around half of Apple’s total revenues, results from the smartphone segment will certainly be followed closely by investors and analysts.<blockquote>当然，还有iPhone。智能手机业务约占苹果总收入的一半，其业绩肯定会受到投资者和分析师的密切关注。</blockquote>Here, two opposing forces are likely to be at play.Strong demand for the iPhone 13 will probably be a positive for the Cupertino company. On the other hand,the supply chain crisis may have put a damper on sales, particularly if long lead times discouraged the less-patient consumers from buying the device during the quarter.<blockquote>在这里，两种对立的力量很可能在起作用。对iPhone 13的强劲需求可能对这家库比蒂诺公司有利。另一方面，供应链危机可能会抑制销售，特别是如果较长的交货时间阻止了耐心较少的消费者在本季度购买该设备。</blockquote>Lastly, I believe that services will be another front-and-center topic of discussion, as is usually the case. It is hard to find a bullish argument on AAPL stock that does not include secular growth in the services segment.<blockquote>最后，我相信服务将是另一个讨论的前沿和中心话题，就像通常的情况一样。很难找到不包括服务领域长期增长的看涨苹果公司股票的论据。</blockquote>In our view, optimism can be triggered if Apple delivers growth rates above 20%. The chart below shows how comps will start to get tougher in fiscal Q1. Beating the strong growth cycle in fiscal 2021 by a decent margin should bode well for Apple stock and the investment thesis.<blockquote>我们认为，如果苹果的增长率超过20%，就会引发乐观情绪。下图显示了第一财季的比较将如何开始变得更加严格。以可观的幅度击败2021财年的强劲增长周期，对于苹果股票和投资理论来说应该是个好兆头。</blockquote><img src=\"https://static.tigerbbs.com/3580e645221592b36547c80d7f8d8a88\" tg-width=\"917\" tg-height=\"628\" width=\"100%\" height=\"auto\"/>Figure 3: Apple&#39;s services growth.<blockquote>图3：苹果服务业增长。</blockquote></body></html><blockquote></blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Here’s What Apple Must Do To Beat Earnings Expectations<blockquote>以下是苹果必须采取的措施才能超出盈利预期</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHere’s What Apple Must Do To Beat Earnings Expectations<blockquote>以下是苹果必须采取的措施才能超出盈利预期</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nTheStreet2022-01-18 22:19\n\n</h4>\n</header>\n<article>\n<html><head></head><body>Apple’s earnings day is around the corner. Here is what analysts expect of the Cupertino company, and what could move the needle for Apple stock.<blockquote><html><head></head><body>苹果的财报日即将到来。以下是分析师对这家库比蒂诺公司的预期，以及可能推动苹果股票走势的因素。</body></html></blockquote>Apple is only a few days away from reporting fiscal Q1 results. The earnings report will be released on Thursday, January 27, after the closing bell. As usual, the Apple Maven will cover the event in real time, via live blog. Don’t miss it!<blockquote>苹果距离公布第一季度财报只有几天了。收益报告将于1月27日星期四收盘后发布。像往常一样，苹果专家将通过实时博客实时报道这一事件。不要错过！</blockquote>Today, we look at how high Wall Street has set the bar for the Cupertino company ahead of earnings day. The following revenue and earnings benchmark may help to determine whether Apple stock rises or falls after the company announces the holiday quarter results.<blockquote>今天，我们来看看华尔街在财报日之前为这家库比蒂诺公司设定了多高的标准。以下收入和盈利基准可能有助于确定苹果股票在公司公布假日季度业绩后是上涨还是下跌。</blockquote><img src=\"https://static.tigerbbs.com/72a3f27f1a877a4a9bfbf02abc07d43a\" tg-width=\"1240\" tg-height=\"698\" width=\"100%\" height=\"auto\"/>Figure 1: Tim Cook, Apple&#39;s CEO.<blockquote>图1：苹果首席执行官Tim Cook。</blockquote>AAPL: analyst expectations<blockquote>AAPL：分析师预期</blockquote>According to Yahoo Finance, Apple is expected to deliver revenues of $118.2 billion in fiscal Q1, representing 6% growth YOY. Should this happen, the sales figure will be the largest of any quarter in Apple’s history, beating the 2020 holiday quarter for the top spot.<blockquote>据雅虎财经报道，苹果预计第一财季营收将达到1182亿美元，同比增长6%。如果发生这种情况，销售数字将成为苹果历史上最大的季度，击败2020年假日季度位居榜首。</blockquote>The most optimistic of analysts sees revenues reaching as high as $121.3 billion, for 9% growth. Meanwhile, the most pessimistic of them believes that sales will barely increase. Because Apple has not been offering revenue guidance since the start of the pandemic, either number is plausible.<blockquote>最乐观的分析师预计收入将高达1,213亿美元，增长9%。与此同时，其中最悲观的人认为销售额几乎不会增加。由于苹果自疫情爆发以来一直没有提供收入指引，因此这两个数字都是合理的。</blockquote><img src=\"https://static.tigerbbs.com/7ef5d7809b090b7a7e3f488e01dd4a0f\" tg-width=\"986\" tg-height=\"281\" width=\"100%\" height=\"auto\"/>Figure 2: AAPL revenue and earnings estimates.<blockquote>图2：AAPL收入和盈利预测。</blockquote>On the earnings side, consensus calls for EPS of $1.88 that would be around 12% higher YOY. I estimate that, for this bottom-line number to be achieved, Apple would probably need to expand operating margin by about one percentage point, which is no easy feat.<blockquote>在盈利方面，评级普遍预期每股收益为1.88美元，同比增长约12%。我估计，要实现这一底线数字，苹果可能需要将营业利润率扩大约一个百分点，这绝非易事。</blockquote>AAPL: what could move the needle<blockquote>苹果公司：什么可以推动变革</blockquote>We have recently talked about one segment that is likely to support Apple’s top line next week: the Mac. PC sales skyrocketed after the start of the pandemic, but the momentum does not seem to have slowed down much.<blockquote>我们最近讨论了一个可能支撑苹果下周营收的细分市场：Mac。疫情开始后，个人电脑销量飙升，但势头似乎并没有放缓多少。</blockquote>Apple has done even better than its competitors, according to Canalys. In the most recent holiday season, the Mac saw shipments grow 9% YOY, the best among the top 5 PC vendors. We believe that average selling price will be robust due to the M1 chip upgrades, which suggests that above-10% growth in the segment is not out of the question.<blockquote>据Canalys称，苹果的表现甚至比竞争对手还要好。在最近的假期中，Mac的出货量同比增长9%，是前5名PC供应商中最好的。我们认为，由于M1芯片升级，平均售价将保持强劲，这表明该细分市场10%以上的增长并非不可能。</blockquote>Then, of course, there is the iPhone. Representing around half of Apple’s total revenues, results from the smartphone segment will certainly be followed closely by investors and analysts.<blockquote>当然，还有iPhone。智能手机业务约占苹果总收入的一半，其业绩肯定会受到投资者和分析师的密切关注。</blockquote>Here, two opposing forces are likely to be at play.Strong demand for the iPhone 13 will probably be a positive for the Cupertino company. On the other hand,the supply chain crisis may have put a damper on sales, particularly if long lead times discouraged the less-patient consumers from buying the device during the quarter.<blockquote>在这里，两种对立的力量很可能在起作用。对iPhone 13的强劲需求可能对这家库比蒂诺公司有利。另一方面，供应链危机可能会抑制销售，特别是如果较长的交货时间阻止了耐心较少的消费者在本季度购买该设备。</blockquote>Lastly, I believe that services will be another front-and-center topic of discussion, as is usually the case. It is hard to find a bullish argument on AAPL stock that does not include secular growth in the services segment.<blockquote>最后，我相信服务将是另一个讨论的前沿和中心话题，就像通常的情况一样。很难找到不包括服务领域长期增长的看涨苹果公司股票的论据。</blockquote>In our view, optimism can be triggered if Apple delivers growth rates above 20%. The chart below shows how comps will start to get tougher in fiscal Q1. Beating the strong growth cycle in fiscal 2021 by a decent margin should bode well for Apple stock and the investment thesis.<blockquote>我们认为，如果苹果的增长率超过20%，就会引发乐观情绪。下图显示了第一财季的比较将如何开始变得更加严格。以可观的幅度击败2021财年的强劲增长周期，对于苹果股票和投资理论来说应该是个好兆头。</blockquote><img src=\"https://static.tigerbbs.com/3580e645221592b36547c80d7f8d8a88\" tg-width=\"917\" tg-height=\"628\" width=\"100%\" height=\"auto\"/>Figure 3: Apple&#39;s services growth.<blockquote>图3：苹果服务业增长。</blockquote></body></html><blockquote></blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.thestreet.com/apple/news/heres-what-apple-must-do-to-beat-earnings-expectations\">TheStreet</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.thestreet.com/apple/news/heres-what-apple-must-do-to-beat-earnings-expectations","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174115674","content_text":"Apple’s earnings day is around the corner. Here is what analysts expect of the Cupertino company, and what could move the needle for Apple stock.Apple is only a few days away from reporting fiscal Q1 results. The earnings report will be released on Thursday, January 27, after the closing bell. As usual, the Apple Maven will cover the event in real time, via live blog. Don’t miss it!Today, we look at how high Wall Street has set the bar for the Cupertino company ahead of earnings day. The following revenue and earnings benchmark may help to determine whether Apple stock rises or falls after the company announces the holiday quarter results.Figure 1: Tim Cook, Apple's CEO.AAPL: analyst expectationsAccording to Yahoo Finance, Apple is expected to deliver revenues of $118.2 billion in fiscal Q1, representing 6% growth YOY. Should this happen, the sales figure will be the largest of any quarter in Apple’s history, beating the 2020 holiday quarter for the top spot.The most optimistic of analysts sees revenues reaching as high as $121.3 billion, for 9% growth. Meanwhile, the most pessimistic of them believes that sales will barely increase. Because Apple has not been offering revenue guidance since the start of the pandemic, either number is plausible.Figure 2: AAPL revenue and earnings estimates.On the earnings side, consensus calls for EPS of $1.88 that would be around 12% higher YOY. I estimate that, for this bottom-line number to be achieved, Apple would probably need to expand operating margin by about one percentage point, which is no easy feat.AAPL: what could move the needleWe have recently talked about one segment that is likely to support Apple’s top line next week: the Mac. PC sales skyrocketed after the start of the pandemic, but the momentum does not seem to have slowed down much.Apple has done even better than its competitors, according to Canalys. In the most recent holiday season, the Mac saw shipments grow 9% YOY, the best among the top 5 PC vendors. We believe that average selling price will be robust due to the M1 chip upgrades, which suggests that above-10% growth in the segment is not out of the question.Then, of course, there is the iPhone. Representing around half of Apple’s total revenues, results from the smartphone segment will certainly be followed closely by investors and analysts.Here, two opposing forces are likely to be at play.Strong demand for the iPhone 13 will probably be a positive for the Cupertino company. On the other hand,the supply chain crisis may have put a damper on sales, particularly if long lead times discouraged the less-patient consumers from buying the device during the quarter.Lastly, I believe that services will be another front-and-center topic of discussion, as is usually the case. It is hard to find a bullish argument on AAPL stock that does not include secular growth in the services segment.In our view, optimism can be triggered if Apple delivers growth rates above 20%. The chart below shows how comps will start to get tougher in fiscal Q1. Beating the strong growth cycle in fiscal 2021 by a decent margin should bode well for Apple stock and the investment thesis.Figure 3: Apple's services growth.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1961,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}