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- lala jennielala jennie
  ·11-12 09:11
  如何拉黑这种文章啊，好low
  小米不是有了工厂就万事大吉不改变忽悠风格还是会失去用户信任
  据了解，小米这座在武汉的智能家电工厂目前主要是生产空调。有人或许会说，以前小米没有制造工厂，都是依靠代工生产的，质量问题不是小米的错，锅应该是代工工厂来背。况且追求极致价格的小米，给到代工厂的订制费用极低。但小米现在营销话术不仅是苍白更是作呕，唯一的选择是回归产品本质，严控产品质量，重新构建社会和用户的信任链条，不过这可是一条艰难而漫长的道路。
  小米不是有了工厂就万事大吉不改变忽悠风格还是会失去用户信任
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不改变忽悠风格还是会失去用户信任","url":"https://stock-news.laohu8.com/highlight/detail?id=2582731557","media":"家电魂","summary":"据了解，小米这座在武汉的智能家电工厂目前主要是生产空调。有人或许会说，以前小米没有制造工厂，都是依靠代工生产的，质量问题不是小米的错，锅应该是代工工厂来背。况且追求极致价格的小米，给到代工厂的订制费用极低。但小米现在营销话术不仅是苍白更是作呕，唯一的选择是回归产品本质，严控产品质量，重新构建社会和用户的信任链条，不过这可是一条艰难而漫长的道路。","content":"<html><body><article><p><strong>【题记】</strong></p><p><strong>尽管小米<a href=\"https://laohu8.com/S/01630\">建成</a>了自己的智能化工厂，但专业人士认为，质量管理能力仍需长期积累，不是有了生产线就能把控品质。唯一出路还是踏踏实实把产品做好。</strong></p><img src=\"https://fid-75186.picgzc.qpic.cn/20251112071949611v206ipsti9vpx3z\"/><p><strong>仪</strong>||撰文</p><p>10月28日，<a href=\"https://laohu8.com/S/XIACY\">小米</a>智能家电工厂正式投产。据雷军发微博称，“这是继手机工厂、汽车工厂后，<a href=\"https://laohu8.com/S/01810\">小米</a>的第三座大型智能工厂，……。”一期项目聚焦空调，未来还将扩展到冰箱、洗衣机等全品类家电。</p><p>据了解，<a href=\"https://laohu8.com/S/81810\">小米</a>这座在武汉的智能家电工厂目前主要是生产空调。用雷军的话说，“这座数字化工厂每6.5秒就能下线一台高端空调，关键部件可以实现100%AI视觉质检。”</p><p>对此，一些网友就说，小米现在有了自己的空调工厂，小米大家电业务“贴牌”“代工”的质疑声也就烟消云散，小米空调的品质终于掌握在自己手里，再拿小米没有制造能力管控品质就没有由头了。</p><p>当然也有家电行业人士认为，在小米进入从手机进入大家电以来，秉承独具的互联网营销模式，并且极度放大这种效应。短期内确实可以圈粉无数，但是空调是耐用消费品，并且对技术要求比较高，对品质的管理把控难度要比其他家电品大。如果品质不能在多年使用中积累口碑，复购时用户会不会再选择就是问题。</p><p>以小米空调来说，近年来确实是高歌猛进，2025年第一季度<span>出货</span>110万台，同比增长65%；第二季度出货超540万台，同比增长超60%。截至2025冷年结束的8月末，总销量已达750万台，超越2024年全年销量。</p><p>不过，随之而来的是投诉量疯涨。据消费保平台统计数据显示，2025年前三季度家电投诉量为4576件，而小米一家就独占了2404件，占比高达46.63%，比格力、美的、<a href=\"https://laohu8.com/S/06690\">海尔</a>等前十品牌加起来都多。换句话说，市场上每产生两起家电投诉，就有一起与小米有关。</p><p>有人或许会说，以前小米没有制造工厂，都是依靠代工生产的，质量问题不是小米的错，锅应该是代工工厂来背。不过小米就没有监督、检验和验收责任吗？况且追求极致价格的小米，给到代工厂的订制费用极低。代工厂采用什么样的原材料才会不亏损，想一想就明白了。</p><p>虽然现在小米的智能化工厂建成投产，从常理来讲对未来的产品品控就有了很好的保证。专业人士回答很客观，从理论上讲有了自己的工厂，能够直接把控产品的生产流程，品质应该是有保障的，关键一方面要有长期积累的技术管理能力，另一方面本身还要有长期主义的经营理念。</p><p>但这位专业人士还特别强调，质量管理能力还需要一定时间的积累，不是说有了生产线就有能力自己把控品质。现在行业有产线的品牌不少，但能把控品质做到高端的也就那么几家。这都是这些品牌经过多年技术积累，才获得的品质管理能力。</p><p>大家电是耐用消费品，品质需要多年的积累。海尔恰恰是经过了张瑞敏当年砸冰箱，才砸出海尔高品质不是说凭空而来，格力、美的的制造能力也是有着超过40年的沉淀积累，才有了敢说包修10年的底气。</p><p>但小米在营销中长期存在忽悠用户的现象，就以产品命名来说，将其过度艺术化的做法就引起了用户的反感。特别是，小米长期在宣传文案的华丽辞藻与备注的“套路”，已经引发包括米粉在内的用户反感。</p><p>有这样一个段子很能说明问题。某用户在社交平台爆料称，自己咨询小米客服后得知，“巨省电”仅是空调系列名称，并非性能指标。这一说法迅速引发热议，这种误导用户的手法与小米汽车的座椅比<a href=\"https://laohu8.com/S/RACE\">法拉利</a>多一度一样，这不是忽悠是什么？</p><p>一位经销商朋友就说，高性价比和营销是小米长期以来的制胜法宝，可空调和大家电都不是快消品，而是需要经得起时间验证的耐用品。动听的话术可以赢得一时，却无法维持长久的用户信赖。</p><p>就今年而言，小米的话术营销已经出现反噬。吃瓜群众总结了小米营销的梗，“比一元钱硬币还要薄”，后背椅“最大调节角度135度，比迈巴赫多1度”，“空调调节温度能精准到26.8度”，……，雷人的话术令人愕然，怎能不引起消费者厌恶。</p><p>对于互联网时代诞生小米来说，家电行业是希望其好，能给家电未来创出一条新路来。但小米现在营销话术不仅是苍白更是作呕，唯一的选择是回归产品本质，严控产品质量，重新构建社会和用户的信任链条，不过这可是一条艰难而漫长的道路。</p><p><strong>=====</strong></p><p><strong>家电魂：</strong><strong>深度解码家电行业热点事件，梳理家电厂商转型变革历程，互联网时代家电业最具深度自媒体。文章未经授权严禁</strong><strong>转载，违者必究！</strong></p><p><strong>=====</strong></p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米不是有了工厂就万事大吉 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.h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米不是有了工厂就万事大吉 不改变忽悠风格还是会失去用户信任\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-12 07:12 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251112071958a6f2dab9&s=b><strong>家电魂</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【题记】尽管小米建成了自己的智能化工厂，但专业人士认为，质量管理能力仍需长期积累，不是有了生产线就能把控品质。唯一出路还是踏踏实实把产品做好。仪||撰文10月28日，小米智能家电工厂正式投产。据雷军发微博称，“这是继手机工厂、汽车工厂后，小米的第三座大型智能工厂，……。”一期项目聚焦空调，未来还将扩展到冰箱、洗衣机等全品类家电。据了解，小米这座在武汉的智能家电工厂目前主要是生产空调。用雷军的话说，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251112071958a6f2dab9&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","LU0051755006.USD":"摩根大通中国A (dist)","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","SG9999002463.SGD":"LionGlobal China Growth SGD","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0449509016.USD":"HSBC GIF BRIC 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251112071958a6f2dab9&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2582731557","content_text":"【题记】尽管小米建成了自己的智能化工厂，但专业人士认为，质量管理能力仍需长期积累，不是有了生产线就能把控品质。唯一出路还是踏踏实实把产品做好。仪||撰文10月28日，小米智能家电工厂正式投产。据雷军发微博称，“这是继手机工厂、汽车工厂后，小米的第三座大型智能工厂，……。”一期项目聚焦空调，未来还将扩展到冰箱、洗衣机等全品类家电。据了解，小米这座在武汉的智能家电工厂目前主要是生产空调。用雷军的话说，“这座数字化工厂每6.5秒就能下线一台高端空调，关键部件可以实现100%AI视觉质检。”对此，一些网友就说，小米现在有了自己的空调工厂，小米大家电业务“贴牌”“代工”的质疑声也就烟消云散，小米空调的品质终于掌握在自己手里，再拿小米没有制造能力管控品质就没有由头了。当然也有家电行业人士认为，在小米进入从手机进入大家电以来，秉承独具的互联网营销模式，并且极度放大这种效应。短期内确实可以圈粉无数，但是空调是耐用消费品，并且对技术要求比较高，对品质的管理把控难度要比其他家电品大。如果品质不能在多年使用中积累口碑，复购时用户会不会再选择就是问题。以小米空调来说，近年来确实是高歌猛进，2025年第一季度出货110万台，同比增长65%；第二季度出货超540万台，同比增长超60%。截至2025冷年结束的8月末，总销量已达750万台，超越2024年全年销量。不过，随之而来的是投诉量疯涨。据消费保平台统计数据显示，2025年前三季度家电投诉量为4576件，而小米一家就独占了2404件，占比高达46.63%，比格力、美的、海尔等前十品牌加起来都多。换句话说，市场上每产生两起家电投诉，就有一起与小米有关。有人或许会说，以前小米没有制造工厂，都是依靠代工生产的，质量问题不是小米的错，锅应该是代工工厂来背。不过小米就没有监督、检验和验收责任吗？况且追求极致价格的小米，给到代工厂的订制费用极低。代工厂采用什么样的原材料才会不亏损，想一想就明白了。虽然现在小米的智能化工厂建成投产，从常理来讲对未来的产品品控就有了很好的保证。专业人士回答很客观，从理论上讲有了自己的工厂，能够直接把控产品的生产流程，品质应该是有保障的，关键一方面要有长期积累的技术管理能力，另一方面本身还要有长期主义的经营理念。但这位专业人士还特别强调，质量管理能力还需要一定时间的积累，不是说有了生产线就有能力自己把控品质。现在行业有产线的品牌不少，但能把控品质做到高端的也就那么几家。这都是这些品牌经过多年技术积累，才获得的品质管理能力。大家电是耐用消费品，品质需要多年的积累。海尔恰恰是经过了张瑞敏当年砸冰箱，才砸出海尔高品质不是说凭空而来，格力、美的的制造能力也是有着超过40年的沉淀积累，才有了敢说包修10年的底气。但小米在营销中长期存在忽悠用户的现象，就以产品命名来说，将其过度艺术化的做法就引起了用户的反感。特别是，小米长期在宣传文案的华丽辞藻与备注的“套路”，已经引发包括米粉在内的用户反感。有这样一个段子很能说明问题。某用户在社交平台爆料称，自己咨询小米客服后得知，“巨省电”仅是空调系列名称，并非性能指标。这一说法迅速引发热议，这种误导用户的手法与小米汽车的座椅比法拉利多一度一样，这不是忽悠是什么？一位经销商朋友就说，高性价比和营销是小米长期以来的制胜法宝，可空调和大家电都不是快消品，而是需要经得起时间验证的耐用品。动听的话术可以赢得一时，却无法维持长久的用户信赖。就今年而言，小米的话术营销已经出现反噬。吃瓜群众总结了小米营销的梗，“比一元钱硬币还要薄”，后背椅“最大调节角度135度，比迈巴赫多1度”，“空调调节温度能精准到26.8度”，……，雷人的话术令人愕然，怎能不引起消费者厌恶。对于互联网时代诞生小米来说，家电行业是希望其好，能给家电未来创出一条新路来。但小米现在营销话术不仅是苍白更是作呕，唯一的选择是回归产品本质，严控产品质量，重新构建社会和用户的信任链条，不过这可是一条艰难而漫长的道路。=====家电魂：深度解码家电行业热点事件，梳理家电厂商转型变革历程，互联网时代家电业最具深度自媒体。文章未经授权严禁转载，违者必究！=====","news_type":1,"symbols_score_info":{"81810":0.6,"01810":1.5,"XIACY":0.6,"MIUmain":0.6,"HXXD.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"followers","isTTM":false}