理想MEGA 上市50天市场简报_老虎社区_美港股上老虎

理想MEGA 上市50天市场简报

➡️ 大定数量超7000单
上市不到2个月，大定数量占理想品牌去年 MEGA车型销量近7成

➡️核心客群集中在30-40岁
30-40 岁客群占比达 40%

➡️增换购比例各占一半
购车用户家庭多配备两台及以上车辆，需求以增购MPV或置换旧款MPV为主

➡️ Home版本成热门选择
版本占比90%以上，看得出大家对后排可零重力可旋转的两个座椅有明显偏好

➡️ 主要竞品车型为极氪009
消费者可能是在“豪华尊贵”与“前卫科技”的外观之间做选择

$理想汽车(LI)$ $理想汽车-W(02015)$

来源：微博新渠道-李霸天

# 新能源汽车俱乐部

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永长红
·06-16 23:05
三年大定7000
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理想MEGA 上市50天市场简报

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