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股道自然
股道自然
·
01-16 13:34
就一个语音识别就能干倒美团?
淘宝闪购背靠着AI把竞争完全升维了,这让美团怎么接?
虽然目前千问接入淘宝闪购、支付宝AI付,还处在公测和灰度验证阶段,但从行业视角看,这种“现场点、现场到”的展示,已经完全跑通从理解到执行,再到支付技术闭环。作为淘宝闪购的竞争对手们,如果看了这个发布会,肯定是很难坐得住了。这套逻辑下来看,淘宝闪购是要把结构往更可持续的方向推,现在这个叠加AI入口,感觉效果会更明显。
淘宝闪购背靠着AI把竞争完全升维了,这让美团怎么接?
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股道自然
股道自然
·
01-09
今天卖空的都会下周一被绞杀
每日卖空追踪 | 美团-WR 01月09日卖空量成交3.9万股,卖空比例为43.58%
美团-WR北京时间01月09日,跌2.49%,卖空量成交3.9万股,较上一交易日增加26.62%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。港股数据实时性强,适合短线跟踪;美股因T+2延迟,更适用中长期分析。
每日卖空追踪 | 美团-WR 01月09日卖空量成交3.9万股,卖空比例为43.58%
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股道自然
股道自然
·
01-04
首先不是美团被冻结,还有不是325万股是325万。不要拿这些东西玩文字游戏。
美团被冻结325万股权
天眼查天眼风险信息显示,近日,北京三快在线科技有限公司新增一则股权冻结信息,股权所在企业为北京三快信息科技有限公司,冻结股权数额325万人民币,冻结期限为3年,执行法院为北京市海淀区人民法院。北京三快在线科技有限公司成立于2011年5月,法定代表人为穆荣均,注册资本约50.5亿美元,经营范围包括计算机软硬件及辅助设备批发、计算机软硬件及辅助设备零售、信息系统集成服务等。股东信息显示,该公司由美团香港有限公司全资持股。
美团被冻结325万股权
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股道自然
股道自然
·
2025-12-05
阿里外卖都投降了,还在吹
电商持久战:阿里仍是现金王,京东美团谋破局
第三季度,阿里、京东净利润腰斩,美团更是录得上市以来最大单季亏损。季度末,阿里仍然拥有行业最深厚的现金护城河,但美团的“家底”与电商三巨头有了差距。一方面是现金储备,季度末,阿里现金及其他流动投资合计人民币5738.89亿元,仍然是互联网“现金王”;京东账上还有2105亿元的现金储备;美团现金及其他流动投资为1413亿元。
电商持久战:阿里仍是现金王,京东美团谋破局
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股道自然
股道自然
·
2025-11-29
说了一大堆,你到底想表达什么?
美团callback重点解析
阿里、美团、腾讯等互联网公司会在业绩发布会之后的当晚,跟高盛、大摩等外资投行分析师再开一场小范围交流会,叫作callback。多的不说,少的不唠,我们来看看美团callback中的重点内容。在美团callback中,管理层对竞争策略的表述是,并非通过“对方缩小补贴,美团增加补贴”的方式拿回市场份额,而是“慢慢拿回份额”,或者“自然”拿回份额。
美团callback重点解析
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股道自然
股道自然
·
2025-11-26
一堆看空的蠢货被今天的美团抽耳光了。
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股道自然
股道自然
·
2025-11-13
继续吹,马上就要翻绿了
刘强东走向巅峰,京东双11创造历史,拿下行业第一
京东双11成交额再创历史新高活跃用户增长居行业第一今年双11,京东促销时长达37天。行业数据显示,京东的3C数码、大家电、小家电线上销售占行业第一。具体表现在,京东双11期间采销直播订单量同比增长超150%,用户总观看时长同比增长3倍。各项数据,彰显了京东在今年双11大促中收获的硕果。多数主播在双11期间,在直播间奋力吆喝叫卖,遇此疾病。
刘强东走向巅峰,京东双11创造历史,拿下行业第一
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股道自然
股道自然
·
2025-11-05
整个文章就一个两万亿抄来的数据,其它的都是在描述,都懒得看。
2025年中国即时零售行业市场发展现状调研与未来趋势展望
今年“双11”,即时零售战场硝烟四起。报告预计,到2030年,我国即时零售市场规模有望突破2万亿元。我们的报告《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》包含大量的数据、深入分析、专业方法和价值洞察,可以帮助您更好地了解行业的趋势、风险和机遇。即时零售行业市场发展现状调研(一)需求端:消费习惯变迁与场景渗透深化即时零售的崛起本质上是消费升级与生活节奏加快共同作用的结果。
2025年中国即时零售行业市场发展现状调研与未来趋势展望
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股道自然
股道自然
·
2025-11-01
饿了吗搬到淘宝上去,淘宝能月活不增加的?这种都是垃圾新闻
饿了么商家版新增172万,淘宝闪购月活登顶
QuestMobile报告显示,7-9月外卖竞争显著拉动互联网活跃度,淘宝闪购、京东秒送月活登顶,多平台用户与骑手重合度大幅攀升。商家端同样呈现扩张态势:饿了么商家版App在7-9月新增商家用户达172.5万,显示出平台持续吸纳中小商户的能力。同时,美团与饿了么的重合用户已达744万,表明大量消费者同时使用两大外卖平台,以获取更优价格与配送选择。
饿了么商家版新增172万,淘宝闪购月活登顶
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股道自然
股道自然
·
2025-10-09
高德地图已经卸载,安装百度地图了
黄金周“榜单三国杀”,巨头在争什么?
另一边的抖音和小红书也没有错过“榜单大战”。巨头们表面上争的是榜单,实际争夺的是本地生活到店的平台心智入口。这个黄金周,可以称为“榜单三国杀”。这也是平台围绕国庆“榜单大战”展开的新赛点:把榜单做细,拼内容。因此,榜单只是面子,巨头集体“卷榜单”背后,依旧是即时零售战火的深化和延续,只不过这一轮是“到店场景”的话语权争夺。这场由榜单引发的“到店竞争”,也同样如此。
黄金周“榜单三国杀”,巨头在争什么?
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href=\"https://laohu8.com/S/MPNGY\">美团</a>长期强在前者,抢市场的话铁军地推,大家也默认“外卖就是这套游戏”。</p><p>现在千问接入淘宝闪购之后,感觉在不远、且可预见的下个消费周期,游戏规则多了一层——用户第一步不一定要先打开外卖App了,先打开大概率是一个对话框,而且这个对话框是谁不重要,把需求交给系统完成就行了。</p><p>这完全颠覆了推荐流那套逻辑,要知道包括<a href=\"https://laohu8.com/S/03690\">美团</a>在内的很多平台,都是按照这套逻辑建立起来的商业赚钱模式,过去几年死磕的“列表页优化”,这种边际价值会指数级下降。</p><p>举个例子,比如我正在减重,“想点一份低脂晚餐,别太辣,30分钟内到”,在传统App里基本要靠自己筛店、翻菜单、看评价、算配送时长,还需要翻一下自己卡包里面哪些券可以用,凑个单什么的,这一套操作任务下来十几分钟就出去了。</p><p>但是这种个性化相对复杂的需求,交给AI能给你秒回,以一次性把意图拆解成约束条件,再去匹配供给。</p><p>过去讲用户需求,但很多做产品的人其实都有个共识,用户其实有时候也不知道自己需要的是什么,本质上就只有个意图。</p><p>现在外卖场景,用户侧从“操作任务”变成“表达意图”,竞争就被抬到更高的维度:谁理解得更准、执行得更稳、闭环更短,未来谁就更容易把用户习惯锁进来。</p><p>虽然现在只是雏形,离成熟的体验终态肯定还有一段距离,但这带来的想象力和前沿性已经足够惊人。</p><p>甚至称之为是整个市场升维到下个时代的“奇点”都不为过。</p><p>支付闭环,关键是要打穿“最后一公里”</p><p>AI点外卖并不稀奇,关键的是这玩意能端内完成交易闭环。</p><p>像AI智能体给出来购物建议之类的,其实国外很多大模型都有雏形,很多智能体能推荐、能对话,给你各种购物、机票、订餐建议等等,但几乎都会卡在最后一步。要么跳转,要么让用户自己去跳转付钱。</p><p>这一步对外卖这种高频场景很致命。因为外卖转化漏斗里,步骤带来犹豫,跳转就是流失。</p><p>阿里这次把“支付宝AI付”开放给千问做系统级打通,用户授权后,支付可以在千问对话界面内完成,全程不需要跳到别的App。看发布会信息里提到,AI付让操作步骤减少超过60%。</p><p>从商业效率讲,同样的流量、同样的意图,成交率必然会因为链路变短而提高。</p><p>另外还有个容易被忽视的量:千问C端上线两个月,月活已经突破1亿。</p><p>哪怕仅仅把千问当一个“对话入口”,也不算小众产品了,已经具备规模化导流的可能性。而对淘宝闪购来说,这相当于多了一条用户进入路径,而且这条路径天然带“意图表达”的强信号,转化质量也更高。</p><p>优先拿到下个时代的流量船票,这个会让对手真的很难跟。</p><p>闪购的优势正在持续放大</p><p>结合最近阿里释放出来的消息看,淘宝闪购本身这块业务的战略位置是不断抬高的,而且属于长期主义,不是那种“活动冲量、停了就掉”的阶段。据此前1月8日前后流传的FY26Q3(12月季度)业绩前瞻纪要,闪购业绩表现稳中向好。</p><p>市场流传的口径是,12月季度淘宝闪购GMV份额继续增长,订单结构持续改善,AOV保持增长;同时提到非餐即时零售进展快,媒体也报道非餐订单量稳定在日均1000万单级别。</p><p>当时我比较关注的一个点是,亏损收敛速度快于竞对,市场预期亏损约200亿这一档。</p><p>这套逻辑下来看,淘宝闪购是要把结构往更可持续的方向推,现在这个叠加AI入口,感觉效果会更明显。</p><p>千问接入闪购,能够充当“放大器”的角色,对闪购业务本身结构会进一步重塑,把低效的选择过程交给系统,提升成交转化;把复杂需求拆解成高价值订单,提升结构质量。</p><p>如果把这部分预期加进去,亏损可能来到前瞻预期的下沿,甚至200亿以下。</p><p>美团的压力</p><p>个人感觉,美团现在面对的压力,其实已经不只是“有没有AI点外卖”这么简单了。</p><p>阿里这次做的,并不是给闪购加个聊天功能,而是把模型、算力、支付、履约和消费场景整合成了一套能真正跑起来的系统,直接落在外卖这种高频业务上。</p><p>闪购本身就是高度结构化的场景:商家匹配、库存判断、履约路径、支付确认,原本就有完整的数据和流程体系,现在交给AI做的是“理解需求+调度系统”。</p><p>而这背后,是千问,是阿里过去几年持续重投入堆出来的基础设施。</p><p>市场统计显示,过去四个季度阿里在AI和云相关资本开支上累计接近1200亿元人民币,同期<a href=\"https://laohu8.com/S/00700\">腾讯</a>大概在700–1000亿,<a href=\"https://laohu8.com/S/BIDU\">百度</a>约300–500亿,阿里在国内投入力度是最高的,而且管理层还明确提出未来三年投入3800亿用于AI相关建设,内部甚至认为这个数字偏保守。 <a href=\"https://laohu8.com/S/GS\">高盛</a> 给的Capex预期是4600亿。</p><p>通义千问作为国内最早一批开源的大模型体系,已经覆盖文本、多模态、代码、Agent等多个方向,并在 阿里云 上形成了成熟的推理和部署能力。官方披露的数据里,相关模型下载量早就过亿,企业级调用规模也在持续放量。</p><p><a href=\"https://laohu8.com/S/MS\">摩根士丹利</a> 在1月的最新研报里提到,中国AI产业正在从“算力炒作”转向“应用落地定价”,真正有价值的是那些既有庞大用户基础,又能把模型能力转化为商业效率的平台型公司。阿里凭借 云计算 和模型能力的结合,被认为是国内AI落地能力最强的赋能者之一。</p><p>阿里这几年在算力、模型训练、推理服务和企业级AI平台上的资本开支一直维持高位,这些都是重<span>资产</span>、长周期工程,本质上是在为“AI原生业务形态”提前铺路。而外卖这种高频、标准化、可量化的场景,正好是AI最容易体现效率优势的地方。</p><p>反过来看美团,履约网络和本地服务密度依然是它现在的核心优势,这一点不会变。但在“AI作为入口和决策中枢”的新维度上,美团需要补的不是一个功能,而是一整套体系:模型能力、支付协同、跨场景数据整合,以及把AI真正嵌入业务流程的工程能力。这种差距,靠几次产品更新很难追平。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n淘宝闪购背靠着AI把竞争完全升维了,这让美团怎么接?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-16 09:18 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260116092752a4c9a9a0&s=b><strong>新浪财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>回头又看了一遍阿里千问发布会,确实有点震撼。对阿里过去大半年重投布局的AI和WAIMAI早晚会合流这件事有预期,只不过没想到这么快。这也意味着在2026年,消费市场的变局将以超乎想象的方式开启。千问App发布会上,吴嘉对着手机说了一句“帮我点40杯霸王茶姬的伯牙绝弦”,几秒内完成选店、下单、支付,骑手半小时左右把奶茶送到现场。这是一个很具体、很难伪装的演示。虽然目前千问接入淘宝闪购、支付宝AI付,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260116092752a4c9a9a0&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89988":"阿里巴巴-WR","LU0605514214.HKD":"FIDELITY CHINA CONSUMER \"A\" (HKD) ACC","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","LU0823041008.USD":"AMUNDI FUNDS EMERGING WORLD EQUITY \"A2\" (USD) ACC","LU2087589342.USD":"BGF ASIAN MULTI-ASSET INCOME \"A6\" (USD) INC","LU0762540952.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AC\" (USD) ACC","LU0823038988.USD":"AMUNDI 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260116092752a4c9a9a0&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2603930038","content_text":"回头又看了一遍阿里千问发布会,确实有点震撼。对阿里过去大半年重投布局的AI和WAIMAI早晚会合流这件事有预期,只不过没想到这么快。这也意味着在2026年,消费市场的变局将以超乎想象的方式开启。千问App发布会上,吴嘉对着手机说了一句“帮我点40杯霸王茶姬的伯牙绝弦”,几秒内完成选店、下单、支付,骑手半小时左右把奶茶送到现场。这是一个很具体、很难伪装的演示。虽然目前千问接入淘宝闪购、支付宝AI付,还处在公测和灰度验证阶段,但从行业视角看,这种“现场点、现场到”的展示,已经完全跑通从理解到执行,再到支付技术闭环。这属于一套可复制、可扩展的能力框架,一旦体验稳定,未来导流弹性会非常大。特别是放到外卖这个高频场景,用户入口在迁移,或者说交互习惯,从“点选操作”迁移到“自然语言对话”。作为淘宝闪购的竞争对手们,如果看了这个发布会,肯定是很难坐得住了。外卖的胜负逻辑开始改变在这之前,讲外卖行业上半场,核心比的是两套能力:一套叫“履约密度”(骑手、站点、路径),一套叫“页面效率”(搜索、筛选、优惠、推荐)。美团长期强在前者,抢市场的话铁军地推,大家也默认“外卖就是这套游戏”。现在千问接入淘宝闪购之后,感觉在不远、且可预见的下个消费周期,游戏规则多了一层——用户第一步不一定要先打开外卖App了,先打开大概率是一个对话框,而且这个对话框是谁不重要,把需求交给系统完成就行了。这完全颠覆了推荐流那套逻辑,要知道包括美团在内的很多平台,都是按照这套逻辑建立起来的商业赚钱模式,过去几年死磕的“列表页优化”,这种边际价值会指数级下降。举个例子,比如我正在减重,“想点一份低脂晚餐,别太辣,30分钟内到”,在传统App里基本要靠自己筛店、翻菜单、看评价、算配送时长,还需要翻一下自己卡包里面哪些券可以用,凑个单什么的,这一套操作任务下来十几分钟就出去了。但是这种个性化相对复杂的需求,交给AI能给你秒回,以一次性把意图拆解成约束条件,再去匹配供给。过去讲用户需求,但很多做产品的人其实都有个共识,用户其实有时候也不知道自己需要的是什么,本质上就只有个意图。现在外卖场景,用户侧从“操作任务”变成“表达意图”,竞争就被抬到更高的维度:谁理解得更准、执行得更稳、闭环更短,未来谁就更容易把用户习惯锁进来。虽然现在只是雏形,离成熟的体验终态肯定还有一段距离,但这带来的想象力和前沿性已经足够惊人。甚至称之为是整个市场升维到下个时代的“奇点”都不为过。支付闭环,关键是要打穿“最后一公里”AI点外卖并不稀奇,关键的是这玩意能端内完成交易闭环。像AI智能体给出来购物建议之类的,其实国外很多大模型都有雏形,很多智能体能推荐、能对话,给你各种购物、机票、订餐建议等等,但几乎都会卡在最后一步。要么跳转,要么让用户自己去跳转付钱。这一步对外卖这种高频场景很致命。因为外卖转化漏斗里,步骤带来犹豫,跳转就是流失。阿里这次把“支付宝AI付”开放给千问做系统级打通,用户授权后,支付可以在千问对话界面内完成,全程不需要跳到别的App。看发布会信息里提到,AI付让操作步骤减少超过60%。从商业效率讲,同样的流量、同样的意图,成交率必然会因为链路变短而提高。另外还有个容易被忽视的量:千问C端上线两个月,月活已经突破1亿。哪怕仅仅把千问当一个“对话入口”,也不算小众产品了,已经具备规模化导流的可能性。而对淘宝闪购来说,这相当于多了一条用户进入路径,而且这条路径天然带“意图表达”的强信号,转化质量也更高。优先拿到下个时代的流量船票,这个会让对手真的很难跟。闪购的优势正在持续放大结合最近阿里释放出来的消息看,淘宝闪购本身这块业务的战略位置是不断抬高的,而且属于长期主义,不是那种“活动冲量、停了就掉”的阶段。据此前1月8日前后流传的FY26Q3(12月季度)业绩前瞻纪要,闪购业绩表现稳中向好。市场流传的口径是,12月季度淘宝闪购GMV份额继续增长,订单结构持续改善,AOV保持增长;同时提到非餐即时零售进展快,媒体也报道非餐订单量稳定在日均1000万单级别。当时我比较关注的一个点是,亏损收敛速度快于竞对,市场预期亏损约200亿这一档。这套逻辑下来看,淘宝闪购是要把结构往更可持续的方向推,现在这个叠加AI入口,感觉效果会更明显。千问接入闪购,能够充当“放大器”的角色,对闪购业务本身结构会进一步重塑,把低效的选择过程交给系统,提升成交转化;把复杂需求拆解成高价值订单,提升结构质量。如果把这部分预期加进去,亏损可能来到前瞻预期的下沿,甚至200亿以下。美团的压力个人感觉,美团现在面对的压力,其实已经不只是“有没有AI点外卖”这么简单了。阿里这次做的,并不是给闪购加个聊天功能,而是把模型、算力、支付、履约和消费场景整合成了一套能真正跑起来的系统,直接落在外卖这种高频业务上。闪购本身就是高度结构化的场景:商家匹配、库存判断、履约路径、支付确认,原本就有完整的数据和流程体系,现在交给AI做的是“理解需求+调度系统”。而这背后,是千问,是阿里过去几年持续重投入堆出来的基础设施。市场统计显示,过去四个季度阿里在AI和云相关资本开支上累计接近1200亿元人民币,同期腾讯大概在700–1000亿,百度约300–500亿,阿里在国内投入力度是最高的,而且管理层还明确提出未来三年投入3800亿用于AI相关建设,内部甚至认为这个数字偏保守。 高盛 给的Capex预期是4600亿。通义千问作为国内最早一批开源的大模型体系,已经覆盖文本、多模态、代码、Agent等多个方向,并在 阿里云 上形成了成熟的推理和部署能力。官方披露的数据里,相关模型下载量早就过亿,企业级调用规模也在持续放量。摩根士丹利 在1月的最新研报里提到,中国AI产业正在从“算力炒作”转向“应用落地定价”,真正有价值的是那些既有庞大用户基础,又能把模型能力转化为商业效率的平台型公司。阿里凭借 云计算 和模型能力的结合,被认为是国内AI落地能力最强的赋能者之一。阿里这几年在算力、模型训练、推理服务和企业级AI平台上的资本开支一直维持高位,这些都是重资产、长周期工程,本质上是在为“AI原生业务形态”提前铺路。而外卖这种高频、标准化、可量化的场景,正好是AI最容易体现效率优势的地方。反过来看美团,履约网络和本地服务密度依然是它现在的核心优势,这一点不会变。但在“AI作为入口和决策中枢”的新维度上,美团需要补的不是一个功能,而是一整套体系:模型能力、支付协同、跨场景数据整合,以及把AI真正嵌入业务流程的工程能力。这种差距,靠几次产品更新很难追平。","news_type":1,"symbols_score_info":{"89988":0.6,"09988":1.95,"BABA":1.95,"METmain":0.6,"ALBmain":0.6,"03690":1.91,"HBBD.SI":0.6,"MPNGY":1.91,"HMTD.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":9,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":520088230256672,"gmtCreate":1767955248586,"gmtModify":1767955252053,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"今天卖空的都会下周一被绞杀","listText":"今天卖空的都会下周一被绞杀","text":"今天卖空的都会下周一被绞杀","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/520088230256672","repostId":"2602212403","repostType":2,"repost":{"id":"2602212403","kind":"news","pubTimestamp":1767947443,"share":"https://www.laohu8.com/m/news/2602212403?lang=zh_CN&edition=full","pubTime":"2026-01-09 16:30","market":"hk","language":"zh","title":"每日卖空追踪 | 美团-WR 01月09日卖空量成交3.9万股,卖空比例为43.58%","url":"https://stock-news.laohu8.com/highlight/detail?id=2602212403","media":"市场透视","summary":"美团-WR北京时间01月09日,跌2.49%,卖空量成交3.9万股,较上一交易日增加26.62%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。港股数据实时性强,适合短线跟踪;美股因T+2延迟,更适用中长期分析。","content":"<html><body><article><p><a href=\"https://laohu8.com/S/83690\">美团-WR</a>(83690.HK)北京时间01月09日,跌2.49%,卖空量成交3.9万股,较上一交易日增加26.62%</p><p>更多个股卖空数据请看下面视窗:</p><p>卖空数据是观测市场多空博弈的关键指标:</p><p>短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹(空头被迫回补推升股价);长期结合基本面恶化则预警下行风险。投资者可搭配成交量、行业动态捕捉事件性机会(如财报前卖空激增后的反转)。港股数据实时性强,适合短线跟踪;美股因T+2延迟,更适用中长期分析。</p><p>需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。理性投资应避免孤立使用,需结合财报、资金流向等多维验证,重点关注趋势变化而非绝对数值。</p><p>(以上内容为<a href=\"https://laohu8.com/S/00700\">腾讯</a>自选股基于公开消息,由程序或算法智能生成,仅作为用户看盘参考,不作为投资建议或交易依据。股市有风险,请谨慎决策。)</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE 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{color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n每日卖空追踪 | 美团-WR 01月09日卖空量成交3.9万股,卖空比例为43.58%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-09 16:30 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109164112a70681a4&s=b><strong>市场透视</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>美团-WR(83690.HK)北京时间01月09日,跌2.49%,卖空量成交3.9万股,较上一交易日增加26.62%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹(空头被迫回补推升股价);长期结合基本面恶化则预警下行风险。投资者可搭配成交量、行业动态捕捉事件性机会(如财报前卖空激增后的反转)。港股数据实时性强...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109164112a70681a4&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"83690":"美团-WR","LU2488822045.USD":"ALLIANZ CHINA HEALTHY LIVING \"AT\" (USD) ACC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0589944569.HKD":"ALLIANZ EMERGING ASIA EQUITY \"AT\" (HKD) ACC","LU2045819591.USD":"Natixis WCM 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INC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260109164112a70681a4&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2602212403","content_text":"美团-WR(83690.HK)北京时间01月09日,跌2.49%,卖空量成交3.9万股,较上一交易日增加26.62%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹(空头被迫回补推升股价);长期结合基本面恶化则预警下行风险。投资者可搭配成交量、行业动态捕捉事件性机会(如财报前卖空激增后的反转)。港股数据实时性强,适合短线跟踪;美股因T+2延迟,更适用中长期分析。需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。理性投资应避免孤立使用,需结合财报、资金流向等多维验证,重点关注趋势变化而非绝对数值。(以上内容为腾讯自选股基于公开消息,由程序或算法智能生成,仅作为用户看盘参考,不作为投资建议或交易依据。股市有风险,请谨慎决策。)","news_type":1,"symbols_score_info":{"83690":0.9,"MPNGY":1.95,"METmain":0.6,"HMTD.SI":0.6,"03690":1.95}},"isVote":1,"tweetType":1,"viewCount":56,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":518242827199024,"gmtCreate":1767499278637,"gmtModify":1767499281395,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"首先不是美团被冻结,还有不是325万股是325万。不要拿这些东西玩文字游戏。","listText":"首先不是美团被冻结,还有不是325万股是325万。不要拿这些东西玩文字游戏。","text":"首先不是美团被冻结,还有不是325万股是325万。不要拿这些东西玩文字游戏。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/518242827199024","repostId":"2600104866","repostType":2,"repost":{"id":"2600104866","kind":"news","pubTimestamp":1767490730,"share":"https://www.laohu8.com/m/news/2600104866?lang=zh_CN&edition=full","pubTime":"2026-01-04 09:38","market":"hk","language":"zh","title":"美团被冻结325万股权","url":"https://stock-news.laohu8.com/highlight/detail?id=2600104866","media":"天眼查","summary":"天眼查天眼风险信息显示,近日,北京三快在线科技有限公司新增一则股权冻结信息,股权所在企业为北京三快信息科技有限公司,冻结股权数额325万人民币,冻结期限为3年,执行法院为北京市海淀区人民法院。北京三快在线科技有限公司成立于2011年5月,法定代表人为穆荣均,注册资本约50.5亿美元,经营范围包括计算机软硬件及辅助设备批发、计算机软硬件及辅助设备零售、信息系统集成服务等。股东信息显示,该公司由美团香港有限公司全资持股。","content":"<html><body><article><p>天眼查天眼风险信息显示,近日,北京三快在线科技有限公司新增一则<span>股权冻结</span>信息,股权所在企业为北京三快信息科技有限公司,冻结股权数额325万人民币,冻结期限为3年,执行法院为北京市海淀区人民法院。</p><p>北京三快在线科技有限公司成立于2011年5月,法定代表人为穆荣均,注册资本约50.5亿美元,经营范围包括计算机软硬件及辅助设备批发、计算机软硬件及辅助设备零售、信息系统集成服务等。股东信息显示,该公司由<a href=\"https://laohu8.com/S/MPNGY\">美团</a>香港有限公司全资持股。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260104093906483d20106eqz00xjcn\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20260104093909801d201b2f4n6cc3z5\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20260104093913440d2015vn8xccmlpe\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团被冻结325万股权</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团被冻结325万股权\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-04 09:38 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260104093918a4991838&s=b><strong>天眼查</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>天眼查天眼风险信息显示,近日,北京三快在线科技有限公司新增一则股权冻结信息,股权所在企业为北京三快信息科技有限公司,冻结股权数额325万人民币,冻结期限为3年,执行法院为北京市海淀区人民法院。北京三快在线科技有限公司成立于2011年5月,法定代表人为穆荣均,注册资本约50.5亿美元,经营范围包括计算机软硬件及辅助设备批发、计算机软硬件及辅助设备零售、信息系统集成服务等。股东信息显示,该公司由美团...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260104093918a4991838&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0261950983.USD":"FIDELITY ASIAN SPECIAL SITUATIONS \"A\" ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU2226246903.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT4\" (HKD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging 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INC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260104093918a4991838&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2600104866","content_text":"天眼查天眼风险信息显示,近日,北京三快在线科技有限公司新增一则股权冻结信息,股权所在企业为北京三快信息科技有限公司,冻结股权数额325万人民币,冻结期限为3年,执行法院为北京市海淀区人民法院。北京三快在线科技有限公司成立于2011年5月,法定代表人为穆荣均,注册资本约50.5亿美元,经营范围包括计算机软硬件及辅助设备批发、计算机软硬件及辅助设备零售、信息系统集成服务等。股东信息显示,该公司由美团香港有限公司全资持股。","news_type":1,"symbols_score_info":{"HMTD.SI":0.6,"03690":1.88,"MPNGY":1.88,"METmain":0.6}},"isVote":1,"tweetType":1,"viewCount":950,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":507521205810272,"gmtCreate":1764937231212,"gmtModify":1764937233900,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"阿里外卖都投降了,还在吹","listText":"阿里外卖都投降了,还在吹","text":"阿里外卖都投降了,还在吹","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/507521205810272","repostId":"2589898989","repostType":2,"repost":{"id":"2589898989","kind":"news","pubTimestamp":1764924660,"share":"https://www.laohu8.com/m/news/2589898989?lang=zh_CN&edition=full","pubTime":"2025-12-05 16:51","market":"hk","language":"zh","title":"电商持久战:阿里仍是现金王,京东美团谋破局","url":"https://stock-news.laohu8.com/highlight/detail?id=2589898989","media":"Ofweek光电信息网","summary":"第三季度,阿里、京东净利润腰斩,美团更是录得上市以来最大单季亏损。季度末,阿里仍然拥有行业最深厚的现金护城河,但美团的“家底”与电商三巨头有了差距。一方面是现金储备,季度末,阿里现金及其他流动投资合计人民币5738.89亿元,仍然是互联网“现金王”;京东账上还有2105亿元的现金储备;美团现金及其他流动投资为1413亿元。","content":"<html><body><article><p>2025年即将收官,财报季也接近尾声,新一轮即时零售大战所有战略得失与财务代价,都以最直观的数字呈现。</p><p>下半年以来,这场被<a href=\"https://laohu8.com/S/MPNGY\">美团</a>直斥为“低价低质恶性竞争”的补贴战,对电商行业格局带来巨大的冲击。</p><p>第三季度,<a href=\"https://laohu8.com/S/BABA\">阿里</a>(26财年Q2)、<a href=\"https://laohu8.com/S/JD\">京东</a><span>净利润</span>腰斩,<a href=\"https://laohu8.com/S/03690\">美团</a>更是录得上市以来最大单季亏损。</p><p>季度末,<a href=\"https://laohu8.com/S/09988\">阿里</a>仍然拥有行业最深厚的现金护城河,但美团的“家底”与电商三巨头有了差距。参与即时零售大战的三家企业经营活动现金流(OCF)/<span>自由现金流</span>(FCF)出现大幅减少。</p><img src=\"https://mp.ofweek.com/Upload/News/Img/member31926/202512/05162825246935.png\"/><p>三季报后,阿里、京东、美团均不再延续此前大规模补贴的竞争模式,市场也开始反思这场互联网新战役的价值。</p><p><strong>电商行业格局生变</strong></p><p>今年,由京东率先打响,美团、淘宝闪购纷纷跟进的即时零售大战,已经演变为一场持续的“烧钱”游戏。</p><p><strong>从财报看,“增收不增利”成为即时零售共同挑战,衡量企业核心业务运营能力和财务健康状况的核心财务指标都受到影响。</strong></p><p><strong>先看净利润,大战对行业整体盈利能力的伤害是显著的。</strong></p><p>第三季度,阿里(2026财年第二财季)归属于普通股股东的净利润同比下降52%,但仍然位列行业第二;京东净利润同比下降55%,位列行业第三;而美团经调整净亏损达到惊人的160亿元,主业受冲击,同比由盈转亏。</p><p><strong>再看现金安全垫,即时零售三巨头的现金流都受到了冲击,尤其美团。</strong></p><p>一方面是现金储备,季度末,阿里现金及其他流动投资合计人民币5738.89亿元,仍然是互联网“现金王”;京东账上还有2105亿元的现金储备;美团现金及其他流动投资为1413亿元。</p><p>另一方面是现金流,阿里经营活动产生的现金流量净额同比下降68%,但仍然为正数;京东经营活动现金流同比下降29%,负现金流;美团经营活动现金流净流出221亿元人民币,同比减少了373亿元,环比也减少269亿元。</p><img src=\"https://mp.ofweek.com/Upload/News/Img/member31926/202512/05162826799045.png\"/><p>综合来看,到2025年年末,行业格局已经基本清晰。</p><p><strong>阿里稳得住,现金储备仍是第一,从战略上也基本拿到了参战的预期成果。</strong></p><p>从一开始,阿里就视闪购业务为“大消费生态”的一部分,通过整合饿了么、飞猪与淘天流量,构建了“电商+本地生活+供应链”的协同效率,闪购带来的高活跃用户为淘宝APP起到了正向作用。</p><p><strong>京东“及时收手”,早在三季度就已开始大幅缩减即时零售业务的营销投入,说明平台战略也在调整,从激进扩张转向理性收缩。</strong></p><p>京东CEO许冉下半年多次强调反对“恶性补贴”“内卷式”竞争,表示京东即时零售业务将转向重供应链建设、提升服务品质和用户体验,通过“七鲜小厨”等自营模式探索差异化竞争。</p><p><strong>相比跨界而来的电商巨头,守城的美团无疑成了即时零售大战“头号受害者”。</strong>公司核心本地商业份额被侵蚀,而想守住市场份额,牺牲了现金流。</p><p>相较而言,阿里和京东虽然也亏损,但他们的亏损有明确的战略目标,京东是为了阻止美团进军3C家电领域,消耗美团的现金流,阿里则看到了即时零售需求与大消费平台的协同价值。</p><p>这一背景下,未来的即时零售赛道,将迎来一场“无限战争”。</p><p><strong>电商大战未来会如何演化?</strong></p><p>追根溯源,这场代价高昂的战役,是电商巨头“增长焦虑”下的必然事件。</p><p>存量时代,电商基本盘相对稳定,高频、刚需的即时零售场景被阿里和京东视为新的流量入口,他们怀揣着“即时零售带动远场电商”的生态协同梦想入场。</p><p>所以,现在讨论“谁先收手”已经不重要了,对于电商平台来说,即时零售不是增长引擎,而是工具性入口。只要即时零售对用户活跃度、平台生态有益,电商巨头就能一直打下去。</p><p>对此,零售电商行业专家、<a href=\"https://laohu8.com/S/600827\">百联</a>咨询创始人庄帅表示,从电商产业变革的逻辑来看,即时零售大战不仅不会停,还将成为一场持久战。</p><p>行业未来竞争不是谁输谁赢,而是谁先扛不住。</p><p><strong>一方面,即时零售大战长期化,补贴力度也许会缩减,但格局从单极到多极,谁都不敢先停,陷入“胆小者博弈”。</strong></p><p>阿里、京东、美团近期确实纷纷表态调整外卖业务策略,不再强调大规模补贴和规模扩张,但并非完全停止业务补贴,而是将重心转向更注重效率、质量的方向。</p><p>阿里在2026财年第二财季财报电话会上提出,未来将聚焦单位经济效益(UE)优化,降低亏损;京东则通过“七鲜小厨”等自营模式探索差异化竞争;美团CEO王兴在财报电话会上则表示,未来投入将聚焦于服务体验、运营效率和中高端市场。</p><p><strong>另一方面,本地生活逐渐被压缩为“低<span>毛利</span>基础设施”。</strong></p><p>用户的低价心智已经养成,补贴退潮之后,业务规模能否保持稳定,还要打上一个问号。</p><p>讲一句产业层面最负面的判断,中国即时零售行业,未来不会成为超级利润模型,而会变成“公共事业化”的高频服务领域。每家公司都很重要,但没有一家公司能从中赚大钱。</p><p>这轮耗资<a href=\"https://laohu8.com/S/SBAY\">数百亿</a>的补贴战,没有突破、没有未来感,参战各方都在坚持,都陷入持续消耗。</p><p>从后视镜看未来,在存量竞争时代,战略定力也许比激进扩张更为珍贵。</p><p><strong>电商行业成长与估值逻辑重塑</strong></p><p>这轮即时零售大战后,电商行业发展逻辑将发生根本性转折。</p><p>历史上,互联网“八大战役”发生在经济高速增长期,“先占市场再盈利”的大逻辑没问题,市场也为流量增长故事买单。</p><p><strong>现在,从这轮即时零售大战的得失中,市场共识已经达成,必须划出一条以利润和现金流为基准的生存底线。</strong></p><p>这一点也反映在估值变化中。下半年以来,阿里、京东、美团因为即时零售大战跌跌不休,三季报后,三家公司都表态不继续“通过补贴追求规模增长”,市值逐步企稳,有了小幅回升。</p><img src=\"https://mp.ofweek.com/Upload/News/Img/member31926/202512/05162827442528.png\"/><p>未来行业的竞争,大概率将告别资本驱动的野蛮增长,转向更深层次的“效率战”与“生态战”。</p><p>比如,美团深化即时零售网络,并向海外市场、AI机器人拓展;阿里的重心更聚焦于AI等真正关乎未来的战略投资;京东联合<a href=\"https://laohu8.com/S/601238\">广汽</a>埃安、<a href=\"https://laohu8.com/S/300750\">宁德时代</a>推出“国民好车”;抖音联合<a href=\"https://laohu8.com/S/00763\">中兴</a>努比亚推出“豆包AI手机”;<a href=\"https://laohu8.com/S/PDD\">拼多多</a>表态继续加码平台生态投入等。</p><p>整体而言,电商行业开始一边稳固平台经营质量,一边寻找新的技术变革机遇。</p><p>从长远价值来看,这场千亿大战给所有企业上了一课:<strong>在不确定性加剧的时代,最大的风险不是探索失败,而是因为激进扩张而耗尽了应对寒冬的粮草。</strong></p><p>现金流是活下去的底气,而清晰的战略定力与聚焦核心能力的长期主义,才是在风暴中建立确定性护城河的唯一途径。<a href=\"https://laohu8.com/S/WMT\">沃尔玛</a>、Costco、以及后来者拼多多,都正在践行这一战略。</p><p>电商的故事,终究要回归到商业的本质:用健康的增长保持创新的底气,可持续地创造价值。</p><p>来源:港股研究社</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>电商持久战:阿里仍是现金王,京东美团谋破局</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n电商持久战:阿里仍是现金王,京东美团谋破局\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-05 16:51 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025120517023097918e86&s=b><strong>Ofweek光电信息网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年即将收官,财报季也接近尾声,新一轮即时零售大战所有战略得失与财务代价,都以最直观的数字呈现。下半年以来,这场被美团直斥为“低价低质恶性竞争”的补贴战,对电商行业格局带来巨大的冲击。第三季度,阿里(26财年Q2)、京东净利润腰斩,美团更是录得上市以来最大单季亏损。季度末,阿里仍然拥有行业最深厚的现金护城河,但美团的“家底”与电商三巨头有了差距。参与即时零售大战的三家企业经营活动现金流(...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025120517023097918e86&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","09988":"阿里巴巴-W","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","BK1589":"北水核心资产","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","LU0791590937.USD":"ALLSPRING EMERGING MARKTES EQUITY INCOME \"A\" (USD)","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU0431992006.USD":"摩根大通新兴市场机会A(acc)","LU1282649810.SGD":"Allianz Asian Multi Income Plus Cl AMg DIS H2-SGD","LU1102505929.USD":"FIDELITY SUSTAINABLE 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025120517023097918e86&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2589898989","content_text":"2025年即将收官,财报季也接近尾声,新一轮即时零售大战所有战略得失与财务代价,都以最直观的数字呈现。下半年以来,这场被美团直斥为“低价低质恶性竞争”的补贴战,对电商行业格局带来巨大的冲击。第三季度,阿里(26财年Q2)、京东净利润腰斩,美团更是录得上市以来最大单季亏损。季度末,阿里仍然拥有行业最深厚的现金护城河,但美团的“家底”与电商三巨头有了差距。参与即时零售大战的三家企业经营活动现金流(OCF)/自由现金流(FCF)出现大幅减少。三季报后,阿里、京东、美团均不再延续此前大规模补贴的竞争模式,市场也开始反思这场互联网新战役的价值。电商行业格局生变今年,由京东率先打响,美团、淘宝闪购纷纷跟进的即时零售大战,已经演变为一场持续的“烧钱”游戏。从财报看,“增收不增利”成为即时零售共同挑战,衡量企业核心业务运营能力和财务健康状况的核心财务指标都受到影响。先看净利润,大战对行业整体盈利能力的伤害是显著的。第三季度,阿里(2026财年第二财季)归属于普通股股东的净利润同比下降52%,但仍然位列行业第二;京东净利润同比下降55%,位列行业第三;而美团经调整净亏损达到惊人的160亿元,主业受冲击,同比由盈转亏。再看现金安全垫,即时零售三巨头的现金流都受到了冲击,尤其美团。一方面是现金储备,季度末,阿里现金及其他流动投资合计人民币5738.89亿元,仍然是互联网“现金王”;京东账上还有2105亿元的现金储备;美团现金及其他流动投资为1413亿元。另一方面是现金流,阿里经营活动产生的现金流量净额同比下降68%,但仍然为正数;京东经营活动现金流同比下降29%,负现金流;美团经营活动现金流净流出221亿元人民币,同比减少了373亿元,环比也减少269亿元。综合来看,到2025年年末,行业格局已经基本清晰。阿里稳得住,现金储备仍是第一,从战略上也基本拿到了参战的预期成果。从一开始,阿里就视闪购业务为“大消费生态”的一部分,通过整合饿了么、飞猪与淘天流量,构建了“电商+本地生活+供应链”的协同效率,闪购带来的高活跃用户为淘宝APP起到了正向作用。京东“及时收手”,早在三季度就已开始大幅缩减即时零售业务的营销投入,说明平台战略也在调整,从激进扩张转向理性收缩。京东CEO许冉下半年多次强调反对“恶性补贴”“内卷式”竞争,表示京东即时零售业务将转向重供应链建设、提升服务品质和用户体验,通过“七鲜小厨”等自营模式探索差异化竞争。相比跨界而来的电商巨头,守城的美团无疑成了即时零售大战“头号受害者”。公司核心本地商业份额被侵蚀,而想守住市场份额,牺牲了现金流。相较而言,阿里和京东虽然也亏损,但他们的亏损有明确的战略目标,京东是为了阻止美团进军3C家电领域,消耗美团的现金流,阿里则看到了即时零售需求与大消费平台的协同价值。这一背景下,未来的即时零售赛道,将迎来一场“无限战争”。电商大战未来会如何演化?追根溯源,这场代价高昂的战役,是电商巨头“增长焦虑”下的必然事件。存量时代,电商基本盘相对稳定,高频、刚需的即时零售场景被阿里和京东视为新的流量入口,他们怀揣着“即时零售带动远场电商”的生态协同梦想入场。所以,现在讨论“谁先收手”已经不重要了,对于电商平台来说,即时零售不是增长引擎,而是工具性入口。只要即时零售对用户活跃度、平台生态有益,电商巨头就能一直打下去。对此,零售电商行业专家、百联咨询创始人庄帅表示,从电商产业变革的逻辑来看,即时零售大战不仅不会停,还将成为一场持久战。行业未来竞争不是谁输谁赢,而是谁先扛不住。一方面,即时零售大战长期化,补贴力度也许会缩减,但格局从单极到多极,谁都不敢先停,陷入“胆小者博弈”。阿里、京东、美团近期确实纷纷表态调整外卖业务策略,不再强调大规模补贴和规模扩张,但并非完全停止业务补贴,而是将重心转向更注重效率、质量的方向。阿里在2026财年第二财季财报电话会上提出,未来将聚焦单位经济效益(UE)优化,降低亏损;京东则通过“七鲜小厨”等自营模式探索差异化竞争;美团CEO王兴在财报电话会上则表示,未来投入将聚焦于服务体验、运营效率和中高端市场。另一方面,本地生活逐渐被压缩为“低毛利基础设施”。用户的低价心智已经养成,补贴退潮之后,业务规模能否保持稳定,还要打上一个问号。讲一句产业层面最负面的判断,中国即时零售行业,未来不会成为超级利润模型,而会变成“公共事业化”的高频服务领域。每家公司都很重要,但没有一家公司能从中赚大钱。这轮耗资数百亿的补贴战,没有突破、没有未来感,参战各方都在坚持,都陷入持续消耗。从后视镜看未来,在存量竞争时代,战略定力也许比激进扩张更为珍贵。电商行业成长与估值逻辑重塑这轮即时零售大战后,电商行业发展逻辑将发生根本性转折。历史上,互联网“八大战役”发生在经济高速增长期,“先占市场再盈利”的大逻辑没问题,市场也为流量增长故事买单。现在,从这轮即时零售大战的得失中,市场共识已经达成,必须划出一条以利润和现金流为基准的生存底线。这一点也反映在估值变化中。下半年以来,阿里、京东、美团因为即时零售大战跌跌不休,三季报后,三家公司都表态不继续“通过补贴追求规模增长”,市值逐步企稳,有了小幅回升。未来行业的竞争,大概率将告别资本驱动的野蛮增长,转向更深层次的“效率战”与“生态战”。比如,美团深化即时零售网络,并向海外市场、AI机器人拓展;阿里的重心更聚焦于AI等真正关乎未来的战略投资;京东联合广汽埃安、宁德时代推出“国民好车”;抖音联合中兴努比亚推出“豆包AI手机”;拼多多表态继续加码平台生态投入等。整体而言,电商行业开始一边稳固平台经营质量,一边寻找新的技术变革机遇。从长远价值来看,这场千亿大战给所有企业上了一课:在不确定性加剧的时代,最大的风险不是探索失败,而是因为激进扩张而耗尽了应对寒冬的粮草。现金流是活下去的底气,而清晰的战略定力与聚焦核心能力的长期主义,才是在风暴中建立确定性护城河的唯一途径。沃尔玛、Costco、以及后来者拼多多,都正在践行这一战略。电商的故事,终究要回归到商业的本质:用健康的增长保持创新的底气,可持续地创造价值。来源:港股研究社","news_type":1,"symbols_score_info":{"89618":0.6,"09618":1.5,"03690":0.9,"METmain":0.6,"09988":0.9,"HMTD.SI":0.6,"JD":0.6}},"isVote":1,"tweetType":1,"viewCount":470,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":505389413310560,"gmtCreate":1764410431421,"gmtModify":1764410433881,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"说了一大堆,你到底想表达什么?","listText":"说了一大堆,你到底想表达什么?","text":"说了一大堆,你到底想表达什么?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/505389413310560","repostId":"2587759994","repostType":2,"repost":{"id":"2587759994","kind":"news","pubTimestamp":1764382470,"share":"https://www.laohu8.com/m/news/2587759994?lang=zh_CN&edition=full","pubTime":"2025-11-29 10:14","market":"hk","language":"zh","title":"美团callback重点解析","url":"https://stock-news.laohu8.com/highlight/detail?id=2587759994","media":"卓哥投研笔记","summary":"阿里、美团、腾讯等互联网公司会在业绩发布会之后的当晚,跟高盛、大摩等外资投行分析师再开一场小范围交流会,叫作callback。多的不说,少的不唠,我们来看看美团callback中的重点内容。在美团callback中,管理层对竞争策略的表述是,并非通过“对方缩小补贴,美团增加补贴”的方式拿回市场份额,而是“慢慢拿回份额”,或者“自然”拿回份额。","content":"<html><body><article><p><a href=\"https://laohu8.com/S/BABA\">阿里</a>、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>、<a href=\"https://laohu8.com/S/00700\">腾讯</a>等互联网公司会在业绩发布会之后的当晚,跟<a href=\"https://laohu8.com/S/GS\">高盛</a>、大摩等外资投行分析师再开一场小范围交流会,叫作callback。Callback主要是对财报、业绩会上没有讲的内容细节,进行补充,这部分内容对机构投资者来说极其重要,方便他们检验公司核心竞争、股东回馈计划以及DCF建模等。现在很多其他行业港股上市公司也开始学着互联网公司开callback,这减少了管理层与投资者之间的信息差,是好事。</p><p>多的不说,少的不唠,我们来看看<a href=\"https://laohu8.com/S/03690\">美团</a>callback中的重点内容(其实全部都是重点内容)。</p><p>竞争策略:两家同时告别大码补贴</p><p>业绩会之前,我在美团Q3业绩无惊吓,外卖大战近黄昏,中做了逻辑推演,蒋凡哥在<a href=\"https://laohu8.com/S/09988\">阿里</a>业绩会中表示会在4季度减少投入(前提是美团不要再搞事情),美团目前最好的做法是跟着阿里一起降补,然后再通过更高的运营效率在更长的时间范围内把市场份额一点一点拿回来。</p><p>在美团callback中,管理层对竞争策略的表述是,并非通过“对方缩小补贴,美团增加补贴”的方式拿回市场份额,而是“慢慢拿回份额”,或者“自然”拿回份额。比如兴哥明确表示了,美团目前在实付15元的外卖订单上市占率超过2/3,实付30元的外卖订单上,市占率超过70%,那么随着补贴退坡,低价订单就会自然减少,美团市占率会自动上去。而且美团说这些补贴带来的低价单本来就不是“真实需求”,比如3.9元一大杯的<a href=\"https://laohu8.com/S/01364\">古茗</a>冰美式送到家。</p><p>总之,美团管理层对未来竞争策略的表态完全符合我之前的推演,“不会加大补贴抢市场份额,而是拼经营效率温水煮青蛙”。</p><p>美团阿里经营效率差并没缩小</p><p>很多人有个观点,就是双方战损比差不多,然后推导出效率没有想象中差得那么大。他们会说美团去年外卖单季盈利80-90亿,饿了么微亏,现在阿里亏360亿(美团说:“外卖是美团主业,所有成本包进去,办公室服务器都摊进去,对方很多是大中台,不完全可对比”所以360亿是低估的),美团少赚280亿(外卖闪购190亿亏损+去年同期赚90亿利润),美团战损也很大,双方效率没有很大差别。</p><p>我对这个观点持保留意见,去年同期饿了么和美团的盈利差是80-90亿,今年一样是80-90亿元,这个差距并没有随着补贴增加而缩小,而且单均利润差也并没有缩小,去年同期是1.5元,Q3远高于1.5元,现在也还是1.5元以上。</p><p>单均利润差主要体现在如下几个方面:</p><p>1.美团客单价是对手的1.5倍,更高客单价意味着更高收入。</p><p>2.美团补贴显著低于竞争对手。</p><p>3.美团单均配送成本比对手低几毛钱。</p><p>另外,美团认为淘闪的快速减亏一个重要推手是把近场电商(猫超)算在淘闪里面了,比如部分半日达和当日达也算在淘闪里面了,美团认为这部分订单是盈利的。如果真正只看餐饮外卖和30分钟以内送到的闪购业务,两者UE差会更明显。</p><p>市占率</p><p>阿里对外卖市占率的表态是,GTV口径,不算<a href=\"https://laohu8.com/S/JD\">京东</a>,阿里市占率4成,美团6成。</p><p>美团昨天的表态是,GTV口径,总体市占率没有透露,实付15元以上订单市占率是2/3,实付30元以上订单市占率是70%。统计时间是近期,业绩会没讲清楚,callback里面又问了,确认是近期(recently)。</p><p>如果两家说的都是实话,那么阿里低价单占比高得惊人(袋鼠说蓝猫“15元以下低价单占比可能超过50%”)。这与我在阿里财报初窥:恭喜阿里这篇文章中说的遥相呼应,在阿里美团单量45:55的情况下,阿里即时零售收入只有美团的一半不到,说明低价单占比很大。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251129104349746v16373hfcpiciv9\"/><p>不要说什么“两家公司营收统计口径不一样,阿里的补贴会冲抵收入”,美团在财报里面说得清清楚楚补贴一样也会冲抵收入。我来做个统一解释,配送费补贴会冲抵收入,骑手补贴会算在销售成本(毛成本)里面,用户激励补贴会算在销售费用里面,两家销售成本和消费费用都是激增。</p><p>另外,为什么两家都知道对方情况,不要说什么用爬虫软件去了解,不需要,阿里这边开完会美团马上知道细节,美团那边开完会阿里也马上知道细节。</p><p>闪购</p><p>闪购单量和GTV增速都是30%以上,4季度的指引也是这个增速。闪购之前有过季节性微利,但现在肯定是亏的,单均亏损大概不到外卖的一半,那就是单均亏1.3元左右。</p><p>美团到店酒旅利润Q3负增长</p><p>3季度整个餐饮消费环境是比较差的,7/8/9月份餐饮社零增速分别只有1.1%/2.1%/0.9%,远低于5月份的增速5.9%,美团3季度到店GTV增速在25-30%之间,管理层说酒旅比较差(管理层的比较差就是非常差),整个到店酒旅GTV增速在15-20%。</p><p>收入增速更差,只有10-15%,而且利润率同比和环比都是下降的,那就是低于30%。OK,我们取收入增速13%,利润率28%(去年利润率33%),那么美团Q3到店酒旅利润一定是负增长,利润率取29%也是负增长。</p><p>我认为这是核心本地生活业务利润不及预期的重要原因。4季度会更差,收入增速和利润率都会环比3季度下降。但管理层并没有把到店的拉垮归因于抖音的竞争,这我是不信的,抖音在到店酒旅业务的投入加码是非常明显的,而且增速远快于美团。趁你病要你命。</p><p>四季度新业务亏损会环比显著增加</p><p>首先是季节性原因,4季度国内新业务(单车、充电宝、小象等)的利润率会低于3季度。然后是Keeta在中东新开了卡塔尔、科威特、阿联酋3个国家,以及完成在沙特的全域布局,再加上巴西试点,总体来说4季度新业务亏损会环比3季度显著增加。</p><p>关于Keeta的盈利能力,香港29个月实现盈利,管理层认为中东实现盈利的时间会快于香港,目前管理层对中东市占率比较满意了,下一步是追求减亏。</p><p>而且管理层认为中东外卖业务利润率会更高。我补充一下,在科威特起家的Talabat GMV利润率(经调整<span>EBITDA</span>/GMV)常年在6%以上,美团在国内光景最好的年份也就3%。管理层认为Keeta在香港和沙特花的钱是低于总部预算的,比较满意。同时也指出巴西业务比较棘手,巴西那边有巨头iFood(其实还有滴滴)。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251129104351210v163kuhb09i4ez0\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团callback重点解析</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团callback重点解析\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-29 10:14 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251129104358a4c17fb7&s=b><strong>卓哥投研笔记</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>阿里、美团、腾讯等互联网公司会在业绩发布会之后的当晚,跟高盛、大摩等外资投行分析师再开一场小范围交流会,叫作callback。Callback主要是对财报、业绩会上没有讲的内容细节,进行补充,这部分内容对机构投资者来说极其重要,方便他们检验公司核心竞争、股东回馈计划以及DCF建模等。现在很多其他行业港股上市公司也开始学着互联网公司开callback,这减少了管理层与投资者之间的信息差,是好事。多的...</p>\n\n<a 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251129104358a4c17fb7&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2587759994","content_text":"阿里、美团、腾讯等互联网公司会在业绩发布会之后的当晚,跟高盛、大摩等外资投行分析师再开一场小范围交流会,叫作callback。Callback主要是对财报、业绩会上没有讲的内容细节,进行补充,这部分内容对机构投资者来说极其重要,方便他们检验公司核心竞争、股东回馈计划以及DCF建模等。现在很多其他行业港股上市公司也开始学着互联网公司开callback,这减少了管理层与投资者之间的信息差,是好事。多的不说,少的不唠,我们来看看美团callback中的重点内容(其实全部都是重点内容)。竞争策略:两家同时告别大码补贴业绩会之前,我在美团Q3业绩无惊吓,外卖大战近黄昏,中做了逻辑推演,蒋凡哥在阿里业绩会中表示会在4季度减少投入(前提是美团不要再搞事情),美团目前最好的做法是跟着阿里一起降补,然后再通过更高的运营效率在更长的时间范围内把市场份额一点一点拿回来。在美团callback中,管理层对竞争策略的表述是,并非通过“对方缩小补贴,美团增加补贴”的方式拿回市场份额,而是“慢慢拿回份额”,或者“自然”拿回份额。比如兴哥明确表示了,美团目前在实付15元的外卖订单上市占率超过2/3,实付30元的外卖订单上,市占率超过70%,那么随着补贴退坡,低价订单就会自然减少,美团市占率会自动上去。而且美团说这些补贴带来的低价单本来就不是“真实需求”,比如3.9元一大杯的古茗冰美式送到家。总之,美团管理层对未来竞争策略的表态完全符合我之前的推演,“不会加大补贴抢市场份额,而是拼经营效率温水煮青蛙”。美团阿里经营效率差并没缩小很多人有个观点,就是双方战损比差不多,然后推导出效率没有想象中差得那么大。他们会说美团去年外卖单季盈利80-90亿,饿了么微亏,现在阿里亏360亿(美团说:“外卖是美团主业,所有成本包进去,办公室服务器都摊进去,对方很多是大中台,不完全可对比”所以360亿是低估的),美团少赚280亿(外卖闪购190亿亏损+去年同期赚90亿利润),美团战损也很大,双方效率没有很大差别。我对这个观点持保留意见,去年同期饿了么和美团的盈利差是80-90亿,今年一样是80-90亿元,这个差距并没有随着补贴增加而缩小,而且单均利润差也并没有缩小,去年同期是1.5元,Q3远高于1.5元,现在也还是1.5元以上。单均利润差主要体现在如下几个方面:1.美团客单价是对手的1.5倍,更高客单价意味着更高收入。2.美团补贴显著低于竞争对手。3.美团单均配送成本比对手低几毛钱。另外,美团认为淘闪的快速减亏一个重要推手是把近场电商(猫超)算在淘闪里面了,比如部分半日达和当日达也算在淘闪里面了,美团认为这部分订单是盈利的。如果真正只看餐饮外卖和30分钟以内送到的闪购业务,两者UE差会更明显。市占率阿里对外卖市占率的表态是,GTV口径,不算京东,阿里市占率4成,美团6成。美团昨天的表态是,GTV口径,总体市占率没有透露,实付15元以上订单市占率是2/3,实付30元以上订单市占率是70%。统计时间是近期,业绩会没讲清楚,callback里面又问了,确认是近期(recently)。如果两家说的都是实话,那么阿里低价单占比高得惊人(袋鼠说蓝猫“15元以下低价单占比可能超过50%”)。这与我在阿里财报初窥:恭喜阿里这篇文章中说的遥相呼应,在阿里美团单量45:55的情况下,阿里即时零售收入只有美团的一半不到,说明低价单占比很大。不要说什么“两家公司营收统计口径不一样,阿里的补贴会冲抵收入”,美团在财报里面说得清清楚楚补贴一样也会冲抵收入。我来做个统一解释,配送费补贴会冲抵收入,骑手补贴会算在销售成本(毛成本)里面,用户激励补贴会算在销售费用里面,两家销售成本和消费费用都是激增。另外,为什么两家都知道对方情况,不要说什么用爬虫软件去了解,不需要,阿里这边开完会美团马上知道细节,美团那边开完会阿里也马上知道细节。闪购闪购单量和GTV增速都是30%以上,4季度的指引也是这个增速。闪购之前有过季节性微利,但现在肯定是亏的,单均亏损大概不到外卖的一半,那就是单均亏1.3元左右。美团到店酒旅利润Q3负增长3季度整个餐饮消费环境是比较差的,7/8/9月份餐饮社零增速分别只有1.1%/2.1%/0.9%,远低于5月份的增速5.9%,美团3季度到店GTV增速在25-30%之间,管理层说酒旅比较差(管理层的比较差就是非常差),整个到店酒旅GTV增速在15-20%。收入增速更差,只有10-15%,而且利润率同比和环比都是下降的,那就是低于30%。OK,我们取收入增速13%,利润率28%(去年利润率33%),那么美团Q3到店酒旅利润一定是负增长,利润率取29%也是负增长。我认为这是核心本地生活业务利润不及预期的重要原因。4季度会更差,收入增速和利润率都会环比3季度下降。但管理层并没有把到店的拉垮归因于抖音的竞争,这我是不信的,抖音在到店酒旅业务的投入加码是非常明显的,而且增速远快于美团。趁你病要你命。四季度新业务亏损会环比显著增加首先是季节性原因,4季度国内新业务(单车、充电宝、小象等)的利润率会低于3季度。然后是Keeta在中东新开了卡塔尔、科威特、阿联酋3个国家,以及完成在沙特的全域布局,再加上巴西试点,总体来说4季度新业务亏损会环比3季度显著增加。关于Keeta的盈利能力,香港29个月实现盈利,管理层认为中东实现盈利的时间会快于香港,目前管理层对中东市占率比较满意了,下一步是追求减亏。而且管理层认为中东外卖业务利润率会更高。我补充一下,在科威特起家的Talabat GMV利润率(经调整EBITDA/GMV)常年在6%以上,美团在国内光景最好的年份也就3%。管理层认为Keeta在香港和沙特花的钱是低于总部预算的,比较满意。同时也指出巴西业务比较棘手,巴西那边有巨头iFood(其实还有滴滴)。","news_type":1,"symbols_score_info":{"83690":0.9,"MPNGY":0.6,"03690":1.5,"METmain":0.6,"HMTD.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":349,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":504341488701776,"gmtCreate":1764158036653,"gmtModify":1764162520913,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"一堆看空的蠢货被今天的美团抽耳光了。","listText":"一堆看空的蠢货被今天的美团抽耳光了。","text":"一堆看空的蠢货被今天的美团抽耳光了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/504341488701776","isVote":1,"tweetType":1,"viewCount":454,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":499761296573144,"gmtCreate":1763036992265,"gmtModify":1763036994573,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"继续吹,马上就要翻绿了","listText":"继续吹,马上就要翻绿了","text":"继续吹,马上就要翻绿了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/499761296573144","repostId":"2583356224","repostType":2,"repost":{"id":"2583356224","kind":"news","pubTimestamp":1763034840,"share":"https://www.laohu8.com/m/news/2583356224?lang=zh_CN&edition=full","pubTime":"2025-11-13 19:54","market":"sh","language":"zh","title":"刘强东走向巅峰,京东双11创造历史,拿下行业第一","url":"https://stock-news.laohu8.com/highlight/detail?id=2583356224","media":"电商行业","summary":"京东双11成交额再创历史新高活跃用户增长居行业第一今年双11,京东促销时长达37天。行业数据显示,京东的3C数码、大家电、小家电线上销售占行业第一。具体表现在,京东双11期间采销直播订单量同比增长超150%,用户总观看时长同比增长3倍。各项数据,彰显了京东在今年双11大促中收获的硕果。多数主播在双11期间,在直播间奋力吆喝叫卖,遇此疾病。","content":"<html><body><div>\n<div><img cms-height=\"482.891\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/269/w1080h789/20251113/f11e-dc5745e0231aaa412ee16f5ebfbbe8dc.jpg\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\">刘强东:只做第一是<a href=\"https://laohu8.com/S/JD\">京东</a>的精神内核,也是京东持续引领的价值驱动</font></font></font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\">。</font></font></p><p cms-style=\"font-L align-Center\"><font cms-style=\"font-L align-Center\">出品 | 电商行业 </font><font cms-style=\"font-L align-Center\"><font cms-style=\"font-L align-Center\">作者 | 赵云合</font></font></p><p cms-style=\"font-L\">今年双11,已落入尾声。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">在这届“史上最长双11”中,少了一些狂热与躁动,多了一些平静与理性。</font><font cms-style=\"font-L strong-Bold\">周期的拉长,让大促从‘短期冲刺’走向“马拉松式消费”</font><font cms-style=\"font-L\">。其中,天猫、京东更是首次将双11促销期延长至11月14日,迎来持续的爆发。</font></p><p cms-style=\"font-L\">在这场拉锯战中,京东首先交出问卷,惊喜不少。</p><div><img cms-height=\"135.391\" cms-width=\"677\" src=\"http://n.sinaimg.cn/spider20251113/160/w800h160/20251113/c334-1873333dffcbc344384ffb23f39005dd.png\"/><span></span></div><p cms-style=\"font-L align-Center\"><font cms-style=\"font-L strong-Bold align-Center color210\">京东双11成交额再创历史新高</font></p><p cms-style=\"font-L align-Center\"><font cms-style=\"font-L strong-Bold align-Center color210\">活跃用户增长居行业第一</font></p><p cms-style=\"font-L\">今年双11,京东促销时长达37天。经历一个多月的奋战,京东终于迎来了收获。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">在超长的大促周期中,京东持续不断的争夺消费者对平台的注意力。最新数据显示,过去一个月,</font><font cms-style=\"font-L strong-Bold\">京东APP活跃用户数同比增长24.7%,持续保持行业第一。</font></p><div><img cms-height=\"495.75\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/600/w800h600/20251113/ea55-027035f13fb4fed5a4eed924b37b6d15.png\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\">用户的活跃,为平台带来了增长。据京东官方消息,截至2025年11月11日23:59,</font><font cms-style=\"font-L strong-Bold\">京东11.11成交额再创新高!下单用户数增长40%!订单量增长近60%!</font></p><div><img cms-height=\"1175.11\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/600/w1080h1920/20251113/208c-28a43be0838121cb7906fe9ab432040b.jpg\"/><span></span></div><p cms-style=\"font-L\">可见,消费者的购物需求依旧旺盛,京东也展现出了满足用户需求的强劲能力。不得不说,超级供应链上的京东11.11,依旧保持着看得见的活力和增长力。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">在品类销售中,带电品类一直是京东的优势。</font><font cms-style=\"font-L strong-Bold\">行业数据显示,京东的3C数码、大家电、小家电线上销售占行业第一。</font></p><p cms-style=\"font-L\">其中,3C数码AI产品迎来爆发,AI平板成交额同比增长200%,家电家居闪电新品成交额同比增长150%,送装一体服务订单量同比增长超90%。这些数据,展示出京东带电领域中处于领先地位。</p><div><img cms-height=\"495.75\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/600/w800h600/20251113/5af3-a6ab3ab8679ba0511f5fa35741069cf2.png\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\">在日百和服饰品类上,京东双11取得了新的突破,</font><font cms-style=\"font-L strong-Bold\">近500个服饰、美妆、运动细分品类成交额增长超100%。</font></p><p cms-style=\"font-L\">值得一提的是,今年京东拓展了不少创新业态,强势杀入外卖、酒旅等领域。在今年双11中,这些创新业态也成为了京东增长的新引擎。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">其中,</font><font cms-style=\"font-L strong-Bold\">京东外卖入驻超200万家品质餐厅,合作的TOP300餐饮品牌11.11期间日均订单量较外卖上线首月增长13倍。</font></p><p cms-style=\"font-L\">京东旅行致力于为消费者带来“又好又便宜”的旅行体验,酒店订单同比增长近8倍、机票订单同比增长6.3倍。</p><p cms-style=\"font-L\">创新业态的爆发,彰显了京东在多元化业务拓展上的实力。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">而今年京东的采销直播间也玩出了新花样,开启了</font><font cms-style=\"font-L strong-Bold\">“京东采销直播比价 贵就赔”</font><font cms-style=\"font-L\">活动,吸引了上亿消费者热情参与,有效带动直播间各项数据的增长。</font></p><div><img cms-height=\"719.484\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/451/w599h652/20251113/6858-788a14bc88deb874359785a5d19f2f6a.png\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\">具体表现在,</font><font cms-style=\"font-L strong-Bold\">京东双11期间采销直播订单量同比增长超150%,用户总观看时长同比增长3倍。商家开播数量是去年的3倍,商家直播的用户观看时长是去年的2.5倍。</font></p><p cms-style=\"font-L\">各项数据,彰显了京东在今年双11大促中收获的硕果。这一成绩,其实是可以预见的。</p><p cms-style=\"font-L\">毕竟,大促周期的拉长以及玩法的简化,可以让消费者有充裕的时间进行消费决策。平台也无需依赖单日的爆发,而是在消费者多次有效的购买中,迎来持续的爆发,获得稳定的增长。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">正如京东所说“</font><font cms-style=\"font-L strong-Bold\">从规模的增长到价值的创造,从业态的创新到效率的提升,超级供应链上的京东11.11和合作伙伴们一起跑出了新的加速度,获得了稳定、有序、高效、健康的增长。</font><font cms-style=\"font-L\">”</font></p><p cms-style=\"font-L\">在一届又一届的双11大促中,京东依据自身策略以及消费者需求的变化,摸索出更适合自身发展的大促模式。</p><div><img cms-height=\"135.391\" cms-width=\"677\" src=\"http://n.sinaimg.cn/spider20251113/160/w800h160/20251113/5ca2-f596022f2f235c2d59337ad19a5c816a.png\"/><span></span></div><p cms-style=\"font-L align-Center\"><font cms-style=\"font-L strong-Bold align-Center color210\">今年双11彻底变了</font></p><p cms-style=\"font-L\">双11大促年年有,玩法年年变。在不断的变动中,我们也能窥见行业发展的些许轨迹。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">在电商红利消退、消费者趋于理性与疲态的情况下,平台必须做出改变以吸引并留住用户。为此,</font><font cms-style=\"font-L strong-Bold\">拉长大促周期和简化玩法是平台共同的选择。</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\">抖音57天,京东37天,天猫31天,天猫和京东更是首次将双11促销期延长至11月14日。通过大促周期的拉长,</font><font cms-style=\"font-L strong-Bold\">平台能提前锁定消费者的注意力和消费预算,并为商家争取到充裕的准备时间。</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\">此外,</font><font cms-style=\"font-L strong-Bold\">复杂的“数学竞赛式”玩法退场,规则的简化让购物更直接高效</font><font cms-style=\"font-L\">。天猫的“官方立减”,京东的“官方直降,低至一折”,抖音的“立减折扣”与“一件直降”。玩法的透明化,能提升用户做出消费决策的速度。</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\">虽然平台积极做出调整,但不可否认的是,双11大促已难回巅峰。基于此,平台在积极寻找新的增长极。而这,</font><font cms-style=\"font-L strong-Bold\">就不得不提即时零售的入场,以及双11全球化的加速。</font></p><p cms-style=\"font-L\">美团闪购在618大促中的亮眼表现,让其他电商平台蠢蠢欲动。而本次双11,即时零售正式站上大促的舞台。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">其中,截至11月5日,</font><font cms-style=\"font-L strong-Bold\">淘宝闪购带来的新用户在双11期间的电商订单数已超过1亿</font><font cms-style=\"font-L\">。天猫双11期间,淘宝闪购有19958个餐饮品牌、863个非餐品牌的成交额相比双11前增长超100%。</font></p><div><img cms-height=\"992.109\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/301/w1080h1621/20251113/01db-47769821d147d0bf2c76d2979310d076.jpg\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\">而电商平台双11的比拼,并不局限于国内,已经走出国门。</font><font cms-style=\"font-L strong-Bold\">淘宝天猫投入 10 亿元营销补贴,以 5 种语言在 20 个国家和地区同步开启大促;</font></p><p cms-style=\"font-L\">京东11.11期间,全球售重点覆盖的日本、韩国、新加坡、马来西亚、泰国、澳大利亚等地,成交额与订单量均实现同比超100%增长。</p><p cms-style=\"font-L\">寻找新增量外,在AI浪潮席卷全球的当下,电商平台积极让AI助力平台向前发展。</p><p cms-style=\"font-L\"><font cms-style=\"font-L strong-Bold\">今年双11被定位为“首个AI全面落地的双11”,AI不再只是辅助工具,而是生产力的主体。</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\">具体表现在,</font><font cms-style=\"font-L strong-Bold\">京东<span>数字人</span><span></span>JoyStreamer</font><font cms-style=\"font-L\">已服务超4万品牌,其成本仅为真人1/10,带货效果超越80%真人主播,11.11期间带动品牌商家销售超23亿元。</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\">今年天猫双11首次实现AI全面应用,据天猫总裁刘博透露,</font><font cms-style=\"font-L strong-Bold\">今年双11淘宝天猫平台算力提升40倍,用户行为感知周期从半年延长至10年,大幅提升商品推荐的精准度,带动购买效率提升25%。</font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L strong-Bold\"></font></font></font></p><p cms-style=\"font-L\">种种变动,显示出双11已不再局限于线上的低价促销,而是在促销模式、技术应用、消费业态、市场边界等多个维度实现革新,并呈现出从流量狂欢转向效率与体验并重的价值沉淀。</p><div><img cms-height=\"135.391\" cms-width=\"677\" src=\"http://n.sinaimg.cn/spider20251113/160/w800h160/20251113/4227-84099f827c564163557470a87f636fa6.png\"/><span></span></div><p cms-style=\"font-L align-Center\"><font cms-style=\"font-L strong-Bold align-Center color210\">今年双11,各方压力见长</font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\">星图数据显示,</font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\">2025年 “双十一”购物节,</font><font cms-style=\"font-L strong-Bold\">综合电商销售总额为</font></font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L strong-Bold\">16191亿元</font></font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L strong-Bold\">,同比增长</font></font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L strong-Bold\">12.3%。</font></font></font></p><div><img cms-height=\"410.328\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/401/w741h460/20251113/1f7f-fbb81af1f8372143c17f5c5887cf8a6c.png\"/><span></span></div><p cms-style=\"font-L\">毫无疑问,这一成绩足够亮眼。但无法忽略的是,高销售额的背后,是平台间的激烈比拼,以及从业人员在白热化竞争下的挣扎。</p><p cms-style=\"font-L\"><font cms-style=\"font-L\">前段时间,京东和抖音打起来了。</font><font cms-style=\"font-L strong-Bold\">“京东对美的罚500万”“京东搞二选一”</font><font cms-style=\"font-L\">等谣言引起热议,是因为京东要求在自己平台上的售价不能高于其他平台,引发与抖音直播间之间的价格竞争而产生的。为此,双方互相开炮,相关话题频频冲上热搜。</font></p><div><img cms-height=\"675.672\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/584/w1080h1104/20251113/c9e1-6efa0b1988f0bccef8ae1a217c0015b1.jpg\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\"><font cms-style=\"font-L\">平台之外,带货主播之间也是争议不断。李佳琦先是吐槽双11压力太大,想要退休;后续又陷入</font><font cms-style=\"font-L strong-Bold\">“一夜赔了20亿” “清库存”</font><font cms-style=\"font-L\">等风波 。</font></font><font cms-style=\"font-L\"><font cms-style=\"font-L\"></font></font></p><p cms-style=\"font-L\"><font cms-style=\"font-L\">同时,“</font><font cms-style=\"font-L strong-Bold\">双11期间多位主播喊破了肺泡</font><font cms-style=\"font-L\">”一词条冲上热搜。“喊破肺泡”指用力发声后,突然遭遇胸口刺痛,被肺气压伤。</font></p><p cms-style=\"font-L\">多数主播在双11期间,在直播间奋力吆喝叫卖,遇此疾病。难评的是,如此努力之下,不少主播吐槽双11战线太长,已经播不动了,销量惨淡。</p><div><img cms-height=\"802.828\" cms-width=\"661\" src=\"http://n.sinaimg.cn/spider20251113/526/w960h1166/20251113/1d49-d139c7fd9fca257f2fddbf140c59fd0f.jpg\"/><span></span></div><p cms-style=\"font-L\"><font cms-style=\"font-L\">很明显,</font><font cms-style=\"font-L strong-Bold\">电商行业正从过去 “流量为王、低价内卷” 的野蛮生长,转向比拼品质、服务、技术与品牌价值的健康生态。</font></p><p cms-style=\"font-L\">在转型的阵痛期中,相关从业人员也面临着各种各样的压力。若想不被淘汰,必须与时俱进,跟随行业的步伐共同前进。</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读,尽在新浪财经APP</div>\n</div>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>刘强东走向巅峰,京东双11创造历史,拿下行业第一</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n刘强东走向巅峰,京东双11创造历史,拿下行业第一\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-13 19:54 北京时间 <a href=https://finance.sina.com.cn/stock/relnews/hk/2025-11-13/doc-infxhkct2387851.shtml><strong>电商行业</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>刘强东:只做第一是京东的精神内核,也是京东持续引领的价值驱动。出品 | 电商行业 作者 | 赵云合今年双11,已落入尾声。在这届“史上最长双11”中,少了一些狂热与躁动,多了一些平静与理性。周期的拉长,让大促从‘短期冲刺’走向“马拉松式消费”。其中,天猫、京东更是首次将双11促销期延长至11月14日,迎来持续的爆发。在这场拉锯战中,京东首先交出问卷,惊喜不少。京东双11成交额再创历史新高活跃用户...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/relnews/hk/2025-11-13/doc-infxhkct2387851.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"86618":"京东健康-R","89618":"京东集团-SWR","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0315178854.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"A\" ACC","JD":"京东","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU1224444064.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AM\" (USDHDG) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) 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SGD"},"source_url":"https://finance.sina.com.cn/stock/relnews/hk/2025-11-13/doc-infxhkct2387851.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2583356224","content_text":"刘强东:只做第一是京东的精神内核,也是京东持续引领的价值驱动。出品 | 电商行业 作者 | 赵云合今年双11,已落入尾声。在这届“史上最长双11”中,少了一些狂热与躁动,多了一些平静与理性。周期的拉长,让大促从‘短期冲刺’走向“马拉松式消费”。其中,天猫、京东更是首次将双11促销期延长至11月14日,迎来持续的爆发。在这场拉锯战中,京东首先交出问卷,惊喜不少。京东双11成交额再创历史新高活跃用户增长居行业第一今年双11,京东促销时长达37天。经历一个多月的奋战,京东终于迎来了收获。在超长的大促周期中,京东持续不断的争夺消费者对平台的注意力。最新数据显示,过去一个月,京东APP活跃用户数同比增长24.7%,持续保持行业第一。用户的活跃,为平台带来了增长。据京东官方消息,截至2025年11月11日23:59,京东11.11成交额再创新高!下单用户数增长40%!订单量增长近60%!可见,消费者的购物需求依旧旺盛,京东也展现出了满足用户需求的强劲能力。不得不说,超级供应链上的京东11.11,依旧保持着看得见的活力和增长力。在品类销售中,带电品类一直是京东的优势。行业数据显示,京东的3C数码、大家电、小家电线上销售占行业第一。其中,3C数码AI产品迎来爆发,AI平板成交额同比增长200%,家电家居闪电新品成交额同比增长150%,送装一体服务订单量同比增长超90%。这些数据,展示出京东带电领域中处于领先地位。在日百和服饰品类上,京东双11取得了新的突破,近500个服饰、美妆、运动细分品类成交额增长超100%。值得一提的是,今年京东拓展了不少创新业态,强势杀入外卖、酒旅等领域。在今年双11中,这些创新业态也成为了京东增长的新引擎。其中,京东外卖入驻超200万家品质餐厅,合作的TOP300餐饮品牌11.11期间日均订单量较外卖上线首月增长13倍。京东旅行致力于为消费者带来“又好又便宜”的旅行体验,酒店订单同比增长近8倍、机票订单同比增长6.3倍。创新业态的爆发,彰显了京东在多元化业务拓展上的实力。而今年京东的采销直播间也玩出了新花样,开启了“京东采销直播比价 贵就赔”活动,吸引了上亿消费者热情参与,有效带动直播间各项数据的增长。具体表现在,京东双11期间采销直播订单量同比增长超150%,用户总观看时长同比增长3倍。商家开播数量是去年的3倍,商家直播的用户观看时长是去年的2.5倍。各项数据,彰显了京东在今年双11大促中收获的硕果。这一成绩,其实是可以预见的。毕竟,大促周期的拉长以及玩法的简化,可以让消费者有充裕的时间进行消费决策。平台也无需依赖单日的爆发,而是在消费者多次有效的购买中,迎来持续的爆发,获得稳定的增长。正如京东所说“从规模的增长到价值的创造,从业态的创新到效率的提升,超级供应链上的京东11.11和合作伙伴们一起跑出了新的加速度,获得了稳定、有序、高效、健康的增长。”在一届又一届的双11大促中,京东依据自身策略以及消费者需求的变化,摸索出更适合自身发展的大促模式。今年双11彻底变了双11大促年年有,玩法年年变。在不断的变动中,我们也能窥见行业发展的些许轨迹。在电商红利消退、消费者趋于理性与疲态的情况下,平台必须做出改变以吸引并留住用户。为此,拉长大促周期和简化玩法是平台共同的选择。抖音57天,京东37天,天猫31天,天猫和京东更是首次将双11促销期延长至11月14日。通过大促周期的拉长,平台能提前锁定消费者的注意力和消费预算,并为商家争取到充裕的准备时间。此外,复杂的“数学竞赛式”玩法退场,规则的简化让购物更直接高效。天猫的“官方立减”,京东的“官方直降,低至一折”,抖音的“立减折扣”与“一件直降”。玩法的透明化,能提升用户做出消费决策的速度。虽然平台积极做出调整,但不可否认的是,双11大促已难回巅峰。基于此,平台在积极寻找新的增长极。而这,就不得不提即时零售的入场,以及双11全球化的加速。美团闪购在618大促中的亮眼表现,让其他电商平台蠢蠢欲动。而本次双11,即时零售正式站上大促的舞台。其中,截至11月5日,淘宝闪购带来的新用户在双11期间的电商订单数已超过1亿。天猫双11期间,淘宝闪购有19958个餐饮品牌、863个非餐品牌的成交额相比双11前增长超100%。而电商平台双11的比拼,并不局限于国内,已经走出国门。淘宝天猫投入 10 亿元营销补贴,以 5 种语言在 20 个国家和地区同步开启大促;京东11.11期间,全球售重点覆盖的日本、韩国、新加坡、马来西亚、泰国、澳大利亚等地,成交额与订单量均实现同比超100%增长。寻找新增量外,在AI浪潮席卷全球的当下,电商平台积极让AI助力平台向前发展。今年双11被定位为“首个AI全面落地的双11”,AI不再只是辅助工具,而是生产力的主体。具体表现在,京东数字人JoyStreamer已服务超4万品牌,其成本仅为真人1/10,带货效果超越80%真人主播,11.11期间带动品牌商家销售超23亿元。今年天猫双11首次实现AI全面应用,据天猫总裁刘博透露,今年双11淘宝天猫平台算力提升40倍,用户行为感知周期从半年延长至10年,大幅提升商品推荐的精准度,带动购买效率提升25%。种种变动,显示出双11已不再局限于线上的低价促销,而是在促销模式、技术应用、消费业态、市场边界等多个维度实现革新,并呈现出从流量狂欢转向效率与体验并重的价值沉淀。今年双11,各方压力见长星图数据显示,2025年 “双十一”购物节,综合电商销售总额为16191亿元,同比增长12.3%。毫无疑问,这一成绩足够亮眼。但无法忽略的是,高销售额的背后,是平台间的激烈比拼,以及从业人员在白热化竞争下的挣扎。前段时间,京东和抖音打起来了。“京东对美的罚500万”“京东搞二选一”等谣言引起热议,是因为京东要求在自己平台上的售价不能高于其他平台,引发与抖音直播间之间的价格竞争而产生的。为此,双方互相开炮,相关话题频频冲上热搜。平台之外,带货主播之间也是争议不断。李佳琦先是吐槽双11压力太大,想要退休;后续又陷入“一夜赔了20亿” “清库存”等风波 。同时,“双11期间多位主播喊破了肺泡”一词条冲上热搜。“喊破肺泡”指用力发声后,突然遭遇胸口刺痛,被肺气压伤。多数主播在双11期间,在直播间奋力吆喝叫卖,遇此疾病。难评的是,如此努力之下,不少主播吐槽双11战线太长,已经播不动了,销量惨淡。很明显,电商行业正从过去 “流量为王、低价内卷” 的野蛮生长,转向比拼品质、服务、技术与品牌价值的健康生态。在转型的阵痛期中,相关从业人员也面临着各种各样的压力。若想不被淘汰,必须与时俱进,跟随行业的步伐共同前进。\n\n\n海量资讯、精准解读,尽在新浪财经APP","news_type":1,"symbols_score_info":{"86618":0.6,"89618":0.6,"06618":1.5,"JD":1.5,"09618":1.5}},"isVote":1,"tweetType":1,"viewCount":602,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":496942201066368,"gmtCreate":1762346914648,"gmtModify":1762346916994,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"整个文章就一个两万亿抄来的数据,其它的都是在描述,都懒得看。","listText":"整个文章就一个两万亿抄来的数据,其它的都是在描述,都懒得看。","text":"整个文章就一个两万亿抄来的数据,其它的都是在描述,都懒得看。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/496942201066368","repostId":"2581474207","repostType":2,"repost":{"id":"2581474207","kind":"news","pubTimestamp":1762334433,"share":"https://www.laohu8.com/m/news/2581474207?lang=zh_CN&edition=full","pubTime":"2025-11-05 17:20","market":"hk","language":"zh","title":"2025年中国即时零售行业市场发展现状调研与未来趋势展望","url":"https://stock-news.laohu8.com/highlight/detail?id=2581474207","media":"中研网","summary":"今年“双11”,即时零售战场硝烟四起。报告预计,到2030年,我国即时零售市场规模有望突破2万亿元。我们的报告《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》包含大量的数据、深入分析、专业方法和价值洞察,可以帮助您更好地了解行业的趋势、风险和机遇。即时零售行业市场发展现状调研(一)需求端:消费习惯变迁与场景渗透深化即时零售的崛起本质上是消费升级与生活节奏加快共同作用的结果。","content":"<html><body><article><p>今年“双11”,即时零售战场硝烟四起。</p><p><strong>饿了么App正式更名为淘宝闪购</strong></p><p>近日,饿了么App版本号更新至12.0.2,更新后更名为“淘宝闪购”。此次更新的“淘宝闪购”标语为“外卖放心点,美食准时达”。目前“淘宝闪购”正处于灰度测试阶段,仅对部分用户开放体验。</p><p>饿了么是<a href=\"https://laohu8.com/S/BABA\">阿里</a>外卖市场的排头兵,淘宝闪购是冉冉升起的增量新星。前者受益于闪购的非餐流量带动,后者也需要饿了么沉淀的供应链资源,双方共同构建起<a href=\"https://laohu8.com/S/09988\">阿里</a>的即时零售生态。</p><p>据悉,此次更名是阿里集团即时零售战略整合的一部分,旨在强化“淘宝闪购”作为统一品牌的定位。此次整合被视为阿里应对<a href=\"https://laohu8.com/S/MPNGY\">美团</a>、<a href=\"https://laohu8.com/S/JD\">京东</a>等对手的“即时零售”竞争举措,通过资源集中和品牌统一,提升配送效率与用户体验。</p><p>即时零售是一种通过线上平台下单、线下快速履约的零售模式,它将线上平台与线下实体店相结合,通过快速配送服务将商品送达消费者手中。即时零售的本质是外卖服务的进阶形态,商品覆盖范围广泛,从蔬果生鲜到数码3C等品类一应俱全,满足了消费者多元化的购物需求。商务部国际贸易经济合作研究院发布的《即时零售行业发展报告(2024)》显示,<strong>2023年我国即时零售市场规模达6500亿元,同比增长28.89%,增速比同期网络零售高出17.89个百分点,已成为拉动居民消费的新增长点。报告预计,到2030年,我国即时零售市场规模有望突破2万亿元。</strong>近年来,头部平台通过整合流量入口、优化履约网络、拓展商品品类,加速布局即时零售赛道,行业进入规模化增长与精细化运营并行的新阶段。我们的报告<strong>《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》</strong>包含大量的数据、深入分析、专业方法和价值洞察,可以帮助您更好地了解行业的趋势、风险和机遇。在未来的竞争中拥有正确的洞察力,就有可能在适当的时间和地点获得领先优势。</p><p><strong>即时零售行业市场发展现状调研</strong></p><p><strong>(一)需求端:消费习惯变迁与场景渗透深化</strong></p><p>即时零售的崛起本质上是消费升级与生活节奏加快共同作用的结果。一方面,年轻一代消费者成为市场主力,他们更注重购物的便捷性与时效性,愿意为“即时满足”支付一定溢价。另一方面,后疫情时代催生的“宅经济”进一步巩固了即时消费习惯,从餐饮外卖到药品配送、从生鲜采购到数码产品购买,即时零售的应用场景不断拓展,逐渐从“应急需求”转向“日常高频消费”。</p><p>值得注意的是,不同城市层级的需求呈现差异化特征。一线城市消费者对品类丰富度和配送速度要求更高,推动平台加速布局前置仓和商圈店;下沉市场则更关注商品性价比和基础民生品类覆盖,本地化夫妻店、社区超市成为重要的履约节点。这种梯度化的需求结构,促使平台在供应链布局和服务策略上采取差异化打法。</p><p><strong>(二)供给端:供应链重构与履约能力竞争</strong></p><p>即时零售的核心竞争力在于“最后一公里”的履约效率,而这一能力的构建依赖于供应链的深度重构。传统零售的“中心化仓储+长距离配送”模式难以满足即时性需求,因此平台普遍采用“分布式仓储+即时配送”的架构:通过在城市商圈、社区周边设立前置仓或接入本地实体门店,将商品库存前置到离消费者更近的位置,再由骑手完成30分钟至3小时的极速配送。</p><p>在此过程中,平台与实体零售商的合作模式不断进化。早期以“平台入驻+流量赋能”为主,帮助线下门店拓展线上销售渠道;如今逐渐转向“深度联营”,通过数字化工具改造门店选品、库存管理和订单履约流程,实现<a href=\"https://laohu8.com/S/300959\">线上线下</a>一体化运营。这种模式不仅提升了实体零售的经营效率,也为即时零售平台提供了丰富的商品供给,形成“双赢”格局。</p><p><strong>(三)技术驱动:数字化工具重塑运营效率</strong></p><p>即时零售的规模化发展离不开技术的底层支撑。从需求预测到动态定价,从路径优化到骑手调度,大数据和人工智能技术贯穿于消费的全链路。例如,通过分析用户历史订单、实时位置和消费偏好,平台可以精准预测区域商品需求,指导前置仓提前备货,减少库存积压;智能调度系统则能根据骑手位置、订单密度和交通状况,实时优化配送路线,缩短配送时间。</p><p>此外,物联网技术的应用也在提升履约透明度。部分平台已实现“订单全链路追踪”,消费者可实时查看商品从门店拣货、打包到骑手配送的全过程;商家则通过数字化管理工具实时监控库存变化和订单状态,提升运营响应速度。技术的持续投入,使得即时零售的服务半径不断扩大,从核心城区向郊区、县域延伸,推动行业渗透率进一步提升。</p><p>即时零售行业的竞争已从早期的“补贴大战”转向“生态能力”的综合较量。随着消费者需求从单一餐饮外卖向多品类即时消费扩展,平台需要构建覆盖“商品供给—仓储配送—用户服务”的全链条能力。这不仅要求企业具备强大的资源整合能力,还需要与实体零售、本地生活服务等生态伙伴深度协同。在此背景下,头部平台通过品牌整合、流量协同和技术共享,加速构建即时零售生态闭环,行业正进入“生态化竞争”的新阶段。</p><p><strong>(四)竞争格局:多极分化与差异化发展</strong></p><p>当前即时零售市场呈现“一超多强”的竞争格局,头部平台凭借先发优势和资源积累占据主要市场份额,而新兴玩家则通过差异化策略寻找细分赛道机会。头部平台的优势在于成熟的配送网络、庞大的用户基础和丰富的商品供给,能够满足消费者的多元化需求;新兴平台则聚焦垂直领域,例如专注于生鲜冷链配送、医药健康服务或下沉市场社区团购,通过精准定位建立竞争壁垒。</p><p>值得注意的是,传统电商和本地生活平台的跨界入局加剧了市场竞争。电商平台依托原有供应链和用户流量,将即时零售作为“最后一公里”的延伸;本地生活平台则通过整合线下门店资源,强化“到店+到家”的场景融合。这种跨界竞争推动行业从“单一业务竞争”转向“生态协同竞争”,企业需要在商品、流量、履约、技术等多个维度构建综合优势。</p><p><strong>即时零售行业未来趋势展望</strong></p><p>展望未来,即时零售行业的增长将主要来自两个方向:一是下沉市场的持续渗透,二是技术创新带来的效率提升。下沉市场人口基数大、消费潜力足,但基础设施和供应链相对薄弱,平台需要通过“轻<span>资产</span>模式”接入本地夫妻店、社区超市,以较低成本实现服务覆盖;同时,利用数字化工具提升小店的运营效率,满足消费者对“便利、低价、即时”的需求。</p><p>技术创新方面,无人配送、智能仓储等前沿技术将逐步落地应用。例如,部分城市已开始试点无人机、无人车配送,解决偏远区域配送成本高、效率低的问题;自动化分拣设备的引入则能提升前置仓的拣货速度,进一步缩短订单履约时间。此外,随着元宇宙、AR/VR等技术的发展,虚拟购物、即时导购等新场景可能出现,为即时零售注入新的增长活力。</p><p>即时零售行业的发展不仅改变了消费者的购物方式,更深刻重构了中国零售市场的竞争格局。从“外卖平台”到“万物到家”,从“单一配送”到“生态协同”,行业的进阶反映了消费需求的升级和零售业态的创新。未来,随着技术的持续进步、供应链的不断优化和政策环境的逐步完善,即时零售将向更广阔的下沉市场渗透,覆盖更多品类和场景,成为连接线上线下、融合实体零售与数字经济的核心纽带。</p><p>对于企业而言,成功的关键在于能否构建“商品供给丰富、履约效率领先、用户体验卓越”的生态体系。这需要平台与实体零售商、品牌商、物流服务商等合作伙伴深度协同,通过数字化工具提升全链条效率,同时关注社会责任,在商业价值与社会价值之间找到平衡。对于消费者而言,即时零售带来的不仅是“极速送达”的便利,更是“随时随地、按需获取”的生活方式革新。可以预见,即时零售将成为未来十年中国零售行业增长最快的领域之一,持续推动零售业态的创新与升级。</p><p><strong>想要了解更多即时零售行业详情分析,可以点击查看<a href=\"https://laohu8.com/S/688716\">中研</a>普华研究报告</strong>《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2025年中国即时零售行业市场发展现状调研与未来趋势展望</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2025年中国即时零售行业市场发展现状调研与未来趋势展望\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-05 17:20 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251105172037a48a30c3&s=b><strong>中研网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今年“双11”,即时零售战场硝烟四起。饿了么App正式更名为淘宝闪购近日,饿了么App版本号更新至12.0.2,更新后更名为“淘宝闪购”。此次更新的“淘宝闪购”标语为“外卖放心点,美食准时达”。目前“淘宝闪购”正处于灰度测试阶段,仅对部分用户开放体验。饿了么是阿里外卖市场的排头兵,淘宝闪购是冉冉升起的增量新星。前者受益于闪购的非餐流量带动,后者也需要饿了么沉淀的供应链资源,双方共同构建起阿里的即时...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251105172037a48a30c3&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","89988":"阿里巴巴-WR","LU0251144936.SGD":"Fidelity Sustainable Asia Equity A-SGD","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251105172037a48a30c3&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2581474207","content_text":"今年“双11”,即时零售战场硝烟四起。饿了么App正式更名为淘宝闪购近日,饿了么App版本号更新至12.0.2,更新后更名为“淘宝闪购”。此次更新的“淘宝闪购”标语为“外卖放心点,美食准时达”。目前“淘宝闪购”正处于灰度测试阶段,仅对部分用户开放体验。饿了么是阿里外卖市场的排头兵,淘宝闪购是冉冉升起的增量新星。前者受益于闪购的非餐流量带动,后者也需要饿了么沉淀的供应链资源,双方共同构建起阿里的即时零售生态。据悉,此次更名是阿里集团即时零售战略整合的一部分,旨在强化“淘宝闪购”作为统一品牌的定位。此次整合被视为阿里应对美团、京东等对手的“即时零售”竞争举措,通过资源集中和品牌统一,提升配送效率与用户体验。即时零售是一种通过线上平台下单、线下快速履约的零售模式,它将线上平台与线下实体店相结合,通过快速配送服务将商品送达消费者手中。即时零售的本质是外卖服务的进阶形态,商品覆盖范围广泛,从蔬果生鲜到数码3C等品类一应俱全,满足了消费者多元化的购物需求。商务部国际贸易经济合作研究院发布的《即时零售行业发展报告(2024)》显示,2023年我国即时零售市场规模达6500亿元,同比增长28.89%,增速比同期网络零售高出17.89个百分点,已成为拉动居民消费的新增长点。报告预计,到2030年,我国即时零售市场规模有望突破2万亿元。近年来,头部平台通过整合流量入口、优化履约网络、拓展商品品类,加速布局即时零售赛道,行业进入规模化增长与精细化运营并行的新阶段。我们的报告《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》包含大量的数据、深入分析、专业方法和价值洞察,可以帮助您更好地了解行业的趋势、风险和机遇。在未来的竞争中拥有正确的洞察力,就有可能在适当的时间和地点获得领先优势。即时零售行业市场发展现状调研(一)需求端:消费习惯变迁与场景渗透深化即时零售的崛起本质上是消费升级与生活节奏加快共同作用的结果。一方面,年轻一代消费者成为市场主力,他们更注重购物的便捷性与时效性,愿意为“即时满足”支付一定溢价。另一方面,后疫情时代催生的“宅经济”进一步巩固了即时消费习惯,从餐饮外卖到药品配送、从生鲜采购到数码产品购买,即时零售的应用场景不断拓展,逐渐从“应急需求”转向“日常高频消费”。值得注意的是,不同城市层级的需求呈现差异化特征。一线城市消费者对品类丰富度和配送速度要求更高,推动平台加速布局前置仓和商圈店;下沉市场则更关注商品性价比和基础民生品类覆盖,本地化夫妻店、社区超市成为重要的履约节点。这种梯度化的需求结构,促使平台在供应链布局和服务策略上采取差异化打法。(二)供给端:供应链重构与履约能力竞争即时零售的核心竞争力在于“最后一公里”的履约效率,而这一能力的构建依赖于供应链的深度重构。传统零售的“中心化仓储+长距离配送”模式难以满足即时性需求,因此平台普遍采用“分布式仓储+即时配送”的架构:通过在城市商圈、社区周边设立前置仓或接入本地实体门店,将商品库存前置到离消费者更近的位置,再由骑手完成30分钟至3小时的极速配送。在此过程中,平台与实体零售商的合作模式不断进化。早期以“平台入驻+流量赋能”为主,帮助线下门店拓展线上销售渠道;如今逐渐转向“深度联营”,通过数字化工具改造门店选品、库存管理和订单履约流程,实现线上线下一体化运营。这种模式不仅提升了实体零售的经营效率,也为即时零售平台提供了丰富的商品供给,形成“双赢”格局。(三)技术驱动:数字化工具重塑运营效率即时零售的规模化发展离不开技术的底层支撑。从需求预测到动态定价,从路径优化到骑手调度,大数据和人工智能技术贯穿于消费的全链路。例如,通过分析用户历史订单、实时位置和消费偏好,平台可以精准预测区域商品需求,指导前置仓提前备货,减少库存积压;智能调度系统则能根据骑手位置、订单密度和交通状况,实时优化配送路线,缩短配送时间。此外,物联网技术的应用也在提升履约透明度。部分平台已实现“订单全链路追踪”,消费者可实时查看商品从门店拣货、打包到骑手配送的全过程;商家则通过数字化管理工具实时监控库存变化和订单状态,提升运营响应速度。技术的持续投入,使得即时零售的服务半径不断扩大,从核心城区向郊区、县域延伸,推动行业渗透率进一步提升。即时零售行业的竞争已从早期的“补贴大战”转向“生态能力”的综合较量。随着消费者需求从单一餐饮外卖向多品类即时消费扩展,平台需要构建覆盖“商品供给—仓储配送—用户服务”的全链条能力。这不仅要求企业具备强大的资源整合能力,还需要与实体零售、本地生活服务等生态伙伴深度协同。在此背景下,头部平台通过品牌整合、流量协同和技术共享,加速构建即时零售生态闭环,行业正进入“生态化竞争”的新阶段。(四)竞争格局:多极分化与差异化发展当前即时零售市场呈现“一超多强”的竞争格局,头部平台凭借先发优势和资源积累占据主要市场份额,而新兴玩家则通过差异化策略寻找细分赛道机会。头部平台的优势在于成熟的配送网络、庞大的用户基础和丰富的商品供给,能够满足消费者的多元化需求;新兴平台则聚焦垂直领域,例如专注于生鲜冷链配送、医药健康服务或下沉市场社区团购,通过精准定位建立竞争壁垒。值得注意的是,传统电商和本地生活平台的跨界入局加剧了市场竞争。电商平台依托原有供应链和用户流量,将即时零售作为“最后一公里”的延伸;本地生活平台则通过整合线下门店资源,强化“到店+到家”的场景融合。这种跨界竞争推动行业从“单一业务竞争”转向“生态协同竞争”,企业需要在商品、流量、履约、技术等多个维度构建综合优势。即时零售行业未来趋势展望展望未来,即时零售行业的增长将主要来自两个方向:一是下沉市场的持续渗透,二是技术创新带来的效率提升。下沉市场人口基数大、消费潜力足,但基础设施和供应链相对薄弱,平台需要通过“轻资产模式”接入本地夫妻店、社区超市,以较低成本实现服务覆盖;同时,利用数字化工具提升小店的运营效率,满足消费者对“便利、低价、即时”的需求。技术创新方面,无人配送、智能仓储等前沿技术将逐步落地应用。例如,部分城市已开始试点无人机、无人车配送,解决偏远区域配送成本高、效率低的问题;自动化分拣设备的引入则能提升前置仓的拣货速度,进一步缩短订单履约时间。此外,随着元宇宙、AR/VR等技术的发展,虚拟购物、即时导购等新场景可能出现,为即时零售注入新的增长活力。即时零售行业的发展不仅改变了消费者的购物方式,更深刻重构了中国零售市场的竞争格局。从“外卖平台”到“万物到家”,从“单一配送”到“生态协同”,行业的进阶反映了消费需求的升级和零售业态的创新。未来,随着技术的持续进步、供应链的不断优化和政策环境的逐步完善,即时零售将向更广阔的下沉市场渗透,覆盖更多品类和场景,成为连接线上线下、融合实体零售与数字经济的核心纽带。对于企业而言,成功的关键在于能否构建“商品供给丰富、履约效率领先、用户体验卓越”的生态体系。这需要平台与实体零售商、品牌商、物流服务商等合作伙伴深度协同,通过数字化工具提升全链条效率,同时关注社会责任,在商业价值与社会价值之间找到平衡。对于消费者而言,即时零售带来的不仅是“极速送达”的便利,更是“随时随地、按需获取”的生活方式革新。可以预见,即时零售将成为未来十年中国零售行业增长最快的领域之一,持续推动零售业态的创新与升级。想要了解更多即时零售行业详情分析,可以点击查看中研普华研究报告《2025-2030年中国即时零售行业市场发展现状调研及投资前景预测研究报告》。","news_type":1,"symbols_score_info":{"89618":0.6,"89988":0.6,"ALBmain":0.6,"09988":0.89,"03690":0.9,"HBBD.SI":0.6,"09618":0.9,"BABA":0.6}},"isVote":1,"tweetType":1,"viewCount":535,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":495407826023200,"gmtCreate":1761980283597,"gmtModify":1761980835571,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"title":"","htmlText":"饿了吗搬到淘宝上去,淘宝能月活不增加的?这种都是垃圾新闻","listText":"饿了吗搬到淘宝上去,淘宝能月活不增加的?这种都是垃圾新闻","text":"饿了吗搬到淘宝上去,淘宝能月活不增加的?这种都是垃圾新闻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/495407826023200","repostId":"2580494320","repostType":2,"repost":{"id":"2580494320","kind":"news","pubTimestamp":1761926422,"share":"https://www.laohu8.com/m/news/2580494320?lang=zh_CN&edition=full","pubTime":"2025-11-01 00:00","market":"hk","language":"zh","title":"饿了么商家版新增172万,淘宝闪购月活登顶","url":"https://stock-news.laohu8.com/highlight/detail?id=2580494320","media":"老马那些事","summary":"QuestMobile报告显示,7-9月外卖竞争显著拉动互联网活跃度,淘宝闪购、京东秒送月活登顶,多平台用户与骑手重合度大幅攀升。商家端同样呈现扩张态势:饿了么商家版App在7-9月新增商家用户达172.5万,显示出平台持续吸纳中小商户的能力。同时,美团与饿了么的重合用户已达744万,表明大量消费者同时使用两大外卖平台,以获取更优价格与配送选择。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20251101003707850v1633qsw94xjt1a\"/><p>QuestMobile报告显示,7-9月外卖竞争显著拉动互联网活跃度,淘宝闪购、<a href=\"https://laohu8.com/S/JD\">京东</a>秒送月活登顶,多平台用户与骑手重合度大幅攀升。</p><p><strong>Body</strong>正文</p><p>QuestMobile最新发布的《外卖行业市场增长价值研究报告》显示,2025年第三季度(7-9月),外卖行业激烈竞争正成为拉动全网用户活跃度的重要引擎。<strong>淘宝闪购、京东秒送频道月活跃用户数跃居行业前列</strong>,电影演出、酒店等本地生活相关平台月活亦实现双位数增长,凸显“即时零售+本地服务”融合趋势。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251101003713729v163o36x9fcew7l\"/><p>在用户交叉渗透方面,平台边界日益模糊。数据显示,<strong>9月淘宝、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>、京东三大平台的重合用户规模同比增长19.7%</strong>,反映出消费者在比价、履约时效与服务体验之间频繁切换,形成“多平台共用”新常态。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20251101003722296v163nvsj6qil982\"/><p>商家端同样呈现扩张态势:<strong>饿了么商家版App在7-9月新增商家用户达172.5万</strong>,显示出平台持续吸纳中小商户的能力。同时,<strong><a href=\"https://laohu8.com/S/03690\">美团</a>与饿了么的重合用户已达744万</strong>,表明大量消费者同时使用两大外卖平台,以获取更优价格与配送选择。</p><p>骑手端的竞争与流动更为显著。报告指出,<strong>美团众包、蜂鸟众包(饿了么)、京东秒送三大骑手平台在9月的重合用户超200万,同比激增7倍</strong>。其中,仅在美团众包与蜂鸟众包之间双平台接单的骑手就超400万,占“徘徊型骑手”(多平台接单)群体的45%,凸显灵活就业者对收入最大化与订单稳定性的双重追求。</p><p>QuestMobile分析认为,外卖已从单一餐饮配送,演变为连接零售、本地生活与即时履约的核心基础设施。平台间的“用户争夺战”和“骑手争夺战”,正推动整个本地生活服务生态加速融合与效率升级。</p><p>(来源:QuestMobile《外卖行业市场增长价值研究报告》,2025年10月)</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>饿了么商家版新增172万,淘宝闪购月活登顶</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n饿了么商家版新增172万,淘宝闪购月活登顶\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-01 00:00 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251101003734a6d9424d&s=b><strong>老马那些事</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>QuestMobile报告显示,7-9月外卖竞争显著拉动互联网活跃度,淘宝闪购、京东秒送月活登顶,多平台用户与骑手重合度大幅攀升。Body正文QuestMobile最新发布的《外卖行业市场增长价值研究报告》显示,2025年第三季度(7-9月),外卖行业激烈竞争正成为拉动全网用户活跃度的重要引擎。淘宝闪购、京东秒送频道月活跃用户数跃居行业前列,电影演出、酒店等本地生活相关平台月活亦实现双位数增长,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251101003734a6d9424d&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","89988":"阿里巴巴-WR","09988":"阿里巴巴-W","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","SG9999006597.SGD":"United China-India Dynamic Growth SGD","LU1504937902.USD":"CT (LUX) I ASIAN EQUITY INCOME \"DUP\" (EUR) INC","LU0791591158.USD":"ALLSPRING EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU0052750758.USD":"富兰克林中国基金A Acc","LU0831093199.SGD":"HSBC GIF MANAGED 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INC","LU0048597586.USD":"富达亚洲焦点A"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251101003734a6d9424d&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2580494320","content_text":"QuestMobile报告显示,7-9月外卖竞争显著拉动互联网活跃度,淘宝闪购、京东秒送月活登顶,多平台用户与骑手重合度大幅攀升。Body正文QuestMobile最新发布的《外卖行业市场增长价值研究报告》显示,2025年第三季度(7-9月),外卖行业激烈竞争正成为拉动全网用户活跃度的重要引擎。淘宝闪购、京东秒送频道月活跃用户数跃居行业前列,电影演出、酒店等本地生活相关平台月活亦实现双位数增长,凸显“即时零售+本地服务”融合趋势。在用户交叉渗透方面,平台边界日益模糊。数据显示,9月淘宝、美团、京东三大平台的重合用户规模同比增长19.7%,反映出消费者在比价、履约时效与服务体验之间频繁切换,形成“多平台共用”新常态。商家端同样呈现扩张态势:饿了么商家版App在7-9月新增商家用户达172.5万,显示出平台持续吸纳中小商户的能力。同时,美团与饿了么的重合用户已达744万,表明大量消费者同时使用两大外卖平台,以获取更优价格与配送选择。骑手端的竞争与流动更为显著。报告指出,美团众包、蜂鸟众包(饿了么)、京东秒送三大骑手平台在9月的重合用户超200万,同比激增7倍。其中,仅在美团众包与蜂鸟众包之间双平台接单的骑手就超400万,占“徘徊型骑手”(多平台接单)群体的45%,凸显灵活就业者对收入最大化与订单稳定性的双重追求。QuestMobile分析认为,外卖已从单一餐饮配送,演变为连接零售、本地生活与即时履约的核心基础设施。平台间的“用户争夺战”和“骑手争夺战”,正推动整个本地生活服务生态加速融合与效率升级。(来源:QuestMobile《外卖行业市场增长价值研究报告》,2025年10月)","news_type":1,"symbols_score_info":{"89618":0.9,"89988":0.6,"ALBmain":0.6,"09618":0.9,"09988":1.5,"HBBD.SI":0.6,"BABA":0.6,"03690":0.9}},"isVote":1,"tweetType":1,"viewCount":1418,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":487418397323480,"gmtCreate":1760009365061,"gmtModify":1760009367423,"author":{"id":"4192259115439500","authorId":"4192259115439500","name":"股道自然","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4192259115439500","idStr":"4192259115439500"},"themes":[],"htmlText":"高德地图已经卸载,安装百度地图了","listText":"高德地图已经卸载,安装百度地图了","text":"高德地图已经卸载,安装百度地图了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/487418397323480","repostId":"2574159580","repostType":2,"repost":{"id":"2574159580","kind":"news","pubTimestamp":1760007911,"share":"https://www.laohu8.com/m/news/2574159580?lang=zh_CN&edition=full","pubTime":"2025-10-09 19:05","market":"sh","language":"zh","title":"黄金周“榜单三国杀”,巨头在争什么?","url":"https://stock-news.laohu8.com/highlight/detail?id=2574159580","media":"财经无忌","summary":"另一边的抖音和小红书也没有错过“榜单大战”。巨头们表面上争的是榜单,实际争夺的是本地生活到店的平台心智入口。这个黄金周,可以称为“榜单三国杀”。这也是平台围绕国庆“榜单大战”展开的新赛点:把榜单做细,拼内容。因此,榜单只是面子,巨头集体“卷榜单”背后,依旧是即时零售战火的深化和延续,只不过这一轮是“到店场景”的话语权争夺。这场由榜单引发的“到店竞争”,也同样如此。","content":"<html><body><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/F5E022C33DD36606699736973E6E07426425A845_size825_w1080_h608.png\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/BEDF6F4804F14A4B2B1391EA1000A2FF1F9CC86A_size36_w1080_h545.png\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/8B829A001B2026E419FD9714566B302A37BAC56A_size61_w1080_h529.png\"/></p><p>刚刚过去的这个黄金周,在线下的各大商场、餐饮店乃至高铁、机场,你很容易看到这样的景象:打到电梯里的榜单广告、餐饮店门口摆放着整齐划一的各类榜单推荐。</p><p><a href=\"https://laohu8.com/S/BABA\">阿里</a>、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>、抖音以及小红书在这个国庆,都试图以“榜单”包揽消费者吃喝玩乐的心智。</p><p>高德在国庆第3天宣布扫街榜“累计去重用户超4亿”。<a href=\"https://laohu8.com/S/03690\">美团</a>发布最新数据也显示,9月以来,“必吃榜”、“必玩榜”的搜索量同比分别提升96%和145%。</p><p>另一边的抖音和小红书也没有错过“榜单大战”。</p><p>小红书以“小红卡”低调入局,抖音生服“<a href=\"https://laohu8.com/S/02400\">心动</a>榜”从餐饮拓宽至酒旅,覆盖的城市和餐饮也呈现出下沉趋势。</p><p>最新数据显示,10月1日至10月7日,地方菜抖音团购销售额同比增长76%,秋季饮品增长57%,住宿增长50%。</p><p>巨头们表面上争的是榜单,实际争夺的是本地生活到店的平台心智入口。</p><p>这场即时零售的战火已然从年初的外卖到家已逐渐拓宽至到店业务,明显的迹象是,巨头们不仅在争做更好的榜单,还在尝试更多动作,包括更丰富的内容生态、打通更多的流量入口以及加码团购来优化供给,以此来夯实自身在本地市场的优势。</p><p>可以确定的是,这个国庆是各家展现和检验能力的试炼场,也是下一轮常态化竞争的起点。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/38546E322A6E2F20F7CAA54A24D88DB41A462510_size174_w1078_h337.gif\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/6E1B538D5AEB5807D82B7F556DC61CB146F71AC4_size29_w1080_h156.png\"/></p><p>这个黄金周,可以称为“榜单三国杀”。</p><p>回到家乡苏北县城的周燕意外发现,连家门口的包子铺都摆上了“抖音团购”的标识,以往根本不懂“啥是团购”的老板,也上线了0.01元的套餐,逢人就推荐:“抖音有划算套餐,可以打开看看”。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/9DA5E9E32E98F466874B201C143A0ADF193F78B7_size130_w1080_h1080.jpg\"/></p><p>县城早餐小店上线团购 图源:作者截图</p><p>社交媒体上,有不少用户和探店博主们也在这个国庆用“榜单”包揽吃喝玩乐的一切,背后的原因很直接——平台在疯狂撒券。</p><p>在扬州旅行的重庆人李楠用高德扫街榜找店时,打开APP就弹出了“大额扫街券”。</p><p>这个国庆,高德推出了“每天分1亿红包”活动,加码红包补贴。另一边的美团,撒钱则覆盖了“吃喝玩乐行”,为消费者提供酒店、门票、闪购、外卖等多类消费券。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/48A5A0C4D745AA17A543FB9FDBCCDA7C11A4ADAB_size171_w1080_h1080.jpg\"/></p><p>各大平台十一撒券 图源:作者截图</p><p>利用折扣和补贴跑马圈地,这是平台惯用的打法,在不久前的外卖大战里也有呈现。</p><p>但财经无忌观察到,此轮平台“撒券”有两个明显的特点:一是聚焦高价值用户。</p><p>比如美团在十一大促中推出了“会员专享价”,小红书的小红卡则直接通过设置“每年168元”的付费门槛,筛选过度追求低价的用户,这代表平台的补贴策略并不是一味地大水漫灌。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/61FDD8F96E8915409297C6C809FF5DFCD337B695_size0_w1_h1.png\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/931E1FC802A9674C2AA5356E4CC49A4D1C270C39_size170_w1080_h1080.jpg\"/></p><p>撒券聚焦到会员 图源:作者截图</p><p>二是折扣和补贴不是为了追高增长,而是为了进一步完善包括榜单在内的本地生活内容生态。</p><p>这也是平台围绕国庆“榜单大战”展开的新赛点:把榜单做细,拼内容。</p><p>这之中,各家都在尝试结合自身的特点,搭建榜单内容生态。</p><p>大众点评基于UGC生态和用户行业数据,在必吃榜基础上整合资源推出了“必吃风味集”,提供了特色路线。</p><p>小红书则以小红卡和“马路生活节”的预热配合,借用户线下探索地图的兴趣,由此实现搭建从内容到交易的闭环。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/61FDD8F96E8915409297C6C809FF5DFCD337B695_size0_w1_h1.png\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/894AEF59EAB0C912CF2392062D92B2D9ABF25B34_size182_w1080_h1060.jpg\"/></p><p>小红书(左)和大众点评(右)特色榜单内容</p><p>图源:作者截图</p><p>高德结合自身的地图导航优势,推出了“城市指南”功能,可根据人群的不同需求规划宝藏路线,找到细分场景,比如根据人们旅行的“夜生活”需求,上线夜市、夜宵、夜景榜,针对“在高铁站找美食”需求推出“十大吃货友好高铁站”榜单。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/18CC4D18F460662AE95B9B3181390C166216A5BE_size181_w1080_h1080.jpg\"/></p><p>图源:高德官方</p><p>抖音生服“心动榜”则是从抖音擅长的“兴趣内容”出发,最直接的体现就是榜单强调“氛围感”。</p><p>具体来说,抖音生服还将“氛围”进一步划分为东方美学、山野自然、松弛时髦和未来先锋,相比高德打出的“真实感”,抖音生服瞄准的是情绪价值,这本身也符合内容平台的种草逻辑。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/AD5C6C81C8B5C5B062E618DAAE781714BA31475A_size187_w1080_h1080.jpg\"/></p><p>图源:抖音截图</p><p>除此以外,平台们的榜单内容也进一步拓宽至餐饮以外的场景和品类。</p><p>大众点评的“必玩榜”,抖音生服首次推出“酒店心动榜”,高德扫街榜也进化至文化艺术、潮流生活等细分场景,借国庆这一消费节点,巨头们试图以榜单这一更“轻”的方式来切入用户吃喝玩乐行的决策环节,这是一种方式,但背后无疑是更大的野心。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/B19BCD1CBC5D84798FEF7AF7131519706A6CCA2B_size182_w1078_h337.gif\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/449192F4B43EB53F1DBEB0E4B37A983FA879F5E3_size16_w1080_h78.png\"/></p><p>榜单并非是新鲜事物,从享誉全球的米其林榜单再到如今必吃榜等成熟的榜单产品,重要的从来不是榜单,而是榜单背后制定者的“标准”和话语权争夺。</p><p>站在消费者角度,“榜单”本质是一个用来进行消费决策的参考,其依旧离不开“多、快、好、省”的逻辑:</p><p>• 快:获取榜单的方式和入口足够便捷,提供清晰的决策建议;</p><p>• 多:榜单玩法、内容、场景、数据和商家供给足够丰富;</p><p>• 好,榜单重要的是“精”,要替消费者做决策,因此榜单的内容质量决定了它后续的商业化;</p><p>• 省:支付链路丝滑,同时在“性价比”年代,能主动提供最大化折扣,不需要消费者比价。</p><p>因此,榜单只是面子,巨头集体“卷榜单”背后,依旧是即时零售战火的深化和延续,只不过这一轮是“到店场景”的话语权争夺。</p><p>为什么是到店?原因也并不难理解。</p><p>一是市场足够大,还远远没到天花板。</p><p>在2022年的一次财报电话会议上,美团创始人王兴在被<a href=\"https://laohu8.com/S/GS\">高盛</a>的分析师问到怎么“到店消费市场竞争”时,提到一个观点:“目前蛋糕还小,短视频们的加入会加速行业发展”。</p><p>换句话说,线下消费的缓慢复苏、独特的社交属性以及庞大的连锁和中小商家,到店市场还有巨大的增量空间,没有固化,据<a href=\"https://laohu8.com/S/601878\">浙商证券</a>的测算,预计2028年市场规模将达到5.4万亿元。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/28420560E6D3301DD6BB7C40F1C597ED4113EC97_size976_w1080_h607.png\"/></p><p>二是到家外卖高频带动到店低频,平台能力可以复用。</p><p>这之中,包括对做团购爆品引流的经验、经营工具的优化(如巨量本地推等)以及线下BD网络的搭建,本就为巨头持续拓宽到店场景打下了基础。</p><p>三是到店和到家相互协同,既能盘活流量,也能找到变现路径。</p><p>蒋凡此前在财报电话会上也提到,每天约有1.5亿人使用淘宝闪购,其中不少用户同样存在到店自提或团购的需求,这也是为什么淘宝闪购在外卖冲单大战后,迅速试点布局到店团购的原因所在。</p><p>在商家端,经历了疫情后抖音和美团的到店团购战后,团购也已成为商家重要的生意营收来源。</p><p>一家南京的火锅连锁餐饮门店店长向财经无忌透露,该店团购订单占整体销售额的一半还多。据中国饭店协会与美团团购联合发布《2023火锅品类发展报告》显示,早在2023年,火锅品类订单量占比近30%,其中团购核销量超27%。</p><p>来自用户的到店需求和商家的<a href=\"https://laohu8.com/S/300959\">线上线下</a>一体化经营诉求,到店也能进一步盘活平台生态本身的流量活跃度,为现有的工具入口找到新的营销场景,为后续流量变现提供更多的可能。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/8B9F7DEBB4FEB453C35A500D40DBE47C3353FAE3_size183_w1078_h337.gif\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/25F0F0A05FF710FA8C483D5B97D79E89E16389AA_size15_w1080_h78.png\"/></p><p>本地生活的竞争是一场综合能力的比拼,不仅是各家供给能力的效率和规模竞赛,也是内容、履约、服务等前端后端一体化的竞逐,这无疑是一场持久战。</p><p>这场由榜单引发的“到店竞争”,也同样如此。</p><p>可以预见的是,这个十一黄金周是各家展现和检验能力的试炼场,也是下一轮常态化竞争的起点。</p><p>从短期和长期来看,如何评判这场竞赛的拐点,就看各家谁能率先建立稳固的“到店心智”,我们认为可以重点关注平台三个重要能力变化:</p><p>一是榜单内容生态和团购业务的协同能力,实现“优质供给+口碑体系”双轮驱动。</p><p>“到店”的本质是“店”,团购和榜单都可以被看作是到店引流的手段,只不过团购“重交易、轻内容”,榜单“重内容、轻交易”。</p><p>本地生活玩家需要更好地建立榜单和团购的闭环,一方面需要重视榜单的内容生态建设,包括UGU、KOC和已有行业内容的沉淀,这既看AI等技术能力的辅助,也需要极强的运营能力。</p><p>另一方面,要建立优质的团购供给盘子。团购不是发券那么简单,还需要打造优质供给,这依赖选品、商家资源、服务商以及BD能力。</p><p>二是集团“大树”的协同和配合。在<a href=\"https://laohu8.com/S/09988\">阿里</a>“AI+大消费平台”的野心下,淘宝闪购与饿了么入局团购,和高德扫街榜形成双线作战,在集团“统一指挥”下,实现“到店+到家”的本地生活业态闭环。</p><p>另一边的美团虽占据榜单生态“大而全”的优势,但也在以非商业化的“小而美”路径,探索到店的闭环,以鸭觅做深到店内容生态。</p><p>财经无忌了解到,定位为“小众点评”的鸭觅也会有自己的榜单产品,其国庆推出的“本地人美食指南”专辑内容也已具备榜单的初级形态。</p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/61FDD8F96E8915409297C6C809FF5DFCD337B695_size0_w1_h1.png\"/></p><p><img src=\"https://x0.ifengimg.com/ucms/2025_41/7030E76A306B8CDF598F3A38F5140CA2BCBCE37C_size145_w1080_h1080.jpg\"/></p><p>美团“小众点评”产品鸭觅 图源:作者截图</p><p>三是躬身“下沉”的耐心。</p><p>如我们所观察到的,美团、阿里和抖音都在其到店业务强调“烟火小店”和对中小商家的扶持,在线下商家的开拓和推广上也瞄准下沉市场的小店,这既有利于丰富平台商家生态,也能进一步打通和聚合平台“消费订单+商户评价+用户画像”的数据。</p><p>但同时,榜单固然能为庞大的中小商家带来客流,是其生意的增量,但在建立起用户到店心智的同时,怎么在榜单之外帮助商家做长效的复购,把流量转化为看的见的经营资产,这是更长期的挑战。</p><p>“榜单大战”不是坏事,一定程度上它打破了过去本地生活赛道的固化,也把消费决策的主动权重新还给了商家和消费者,而非平台。</p><p>而对巨头们来说,“榜单”只是撬动到店和到家业务协同的一个有力杠杆,它的背后依旧是本地生活这片星辰大海。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n黄金周“榜单三国杀”,巨头在争什么?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-10-09 19:05 北京时间 <a href=https://tech.ifeng.com/c/8nJaKmLpIEG><strong>财经无忌</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>刚刚过去的这个黄金周,在线下的各大商场、餐饮店乃至高铁、机场,你很容易看到这样的景象:打到电梯里的榜单广告、餐饮店门口摆放着整齐划一的各类榜单推荐。阿里、美团、抖音以及小红书在这个国庆,都试图以“榜单”包揽消费者吃喝玩乐的心智。高德在国庆第3天宣布扫街榜“累计去重用户超4亿”。美团发布最新数据也显示,9月以来,“必吃榜”、“必玩榜”的搜索量同比分别提升96%和145%。另一边的抖音和小红书也没有...</p>\n\n<a href=\"https://tech.ifeng.com/c/8nJaKmLpIEG\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"HMTD.SI":"Meituan HK SDR 5to1","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC","LU1102505762.USD":"富达新兴市场焦点 A","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"8\" (USD) ACC","LU0261950983.USD":"FIDELITY ASIAN SPECIAL SITUATIONS \"A\" ACC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) 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ACC"},"source_url":"https://tech.ifeng.com/c/8nJaKmLpIEG","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2574159580","content_text":"刚刚过去的这个黄金周,在线下的各大商场、餐饮店乃至高铁、机场,你很容易看到这样的景象:打到电梯里的榜单广告、餐饮店门口摆放着整齐划一的各类榜单推荐。阿里、美团、抖音以及小红书在这个国庆,都试图以“榜单”包揽消费者吃喝玩乐的心智。高德在国庆第3天宣布扫街榜“累计去重用户超4亿”。美团发布最新数据也显示,9月以来,“必吃榜”、“必玩榜”的搜索量同比分别提升96%和145%。另一边的抖音和小红书也没有错过“榜单大战”。小红书以“小红卡”低调入局,抖音生服“心动榜”从餐饮拓宽至酒旅,覆盖的城市和餐饮也呈现出下沉趋势。最新数据显示,10月1日至10月7日,地方菜抖音团购销售额同比增长76%,秋季饮品增长57%,住宿增长50%。巨头们表面上争的是榜单,实际争夺的是本地生活到店的平台心智入口。这场即时零售的战火已然从年初的外卖到家已逐渐拓宽至到店业务,明显的迹象是,巨头们不仅在争做更好的榜单,还在尝试更多动作,包括更丰富的内容生态、打通更多的流量入口以及加码团购来优化供给,以此来夯实自身在本地市场的优势。可以确定的是,这个国庆是各家展现和检验能力的试炼场,也是下一轮常态化竞争的起点。这个黄金周,可以称为“榜单三国杀”。回到家乡苏北县城的周燕意外发现,连家门口的包子铺都摆上了“抖音团购”的标识,以往根本不懂“啥是团购”的老板,也上线了0.01元的套餐,逢人就推荐:“抖音有划算套餐,可以打开看看”。县城早餐小店上线团购 图源:作者截图社交媒体上,有不少用户和探店博主们也在这个国庆用“榜单”包揽吃喝玩乐的一切,背后的原因很直接——平台在疯狂撒券。在扬州旅行的重庆人李楠用高德扫街榜找店时,打开APP就弹出了“大额扫街券”。这个国庆,高德推出了“每天分1亿红包”活动,加码红包补贴。另一边的美团,撒钱则覆盖了“吃喝玩乐行”,为消费者提供酒店、门票、闪购、外卖等多类消费券。各大平台十一撒券 图源:作者截图利用折扣和补贴跑马圈地,这是平台惯用的打法,在不久前的外卖大战里也有呈现。但财经无忌观察到,此轮平台“撒券”有两个明显的特点:一是聚焦高价值用户。比如美团在十一大促中推出了“会员专享价”,小红书的小红卡则直接通过设置“每年168元”的付费门槛,筛选过度追求低价的用户,这代表平台的补贴策略并不是一味地大水漫灌。撒券聚焦到会员 图源:作者截图二是折扣和补贴不是为了追高增长,而是为了进一步完善包括榜单在内的本地生活内容生态。这也是平台围绕国庆“榜单大战”展开的新赛点:把榜单做细,拼内容。这之中,各家都在尝试结合自身的特点,搭建榜单内容生态。大众点评基于UGC生态和用户行业数据,在必吃榜基础上整合资源推出了“必吃风味集”,提供了特色路线。小红书则以小红卡和“马路生活节”的预热配合,借用户线下探索地图的兴趣,由此实现搭建从内容到交易的闭环。小红书(左)和大众点评(右)特色榜单内容图源:作者截图高德结合自身的地图导航优势,推出了“城市指南”功能,可根据人群的不同需求规划宝藏路线,找到细分场景,比如根据人们旅行的“夜生活”需求,上线夜市、夜宵、夜景榜,针对“在高铁站找美食”需求推出“十大吃货友好高铁站”榜单。图源:高德官方抖音生服“心动榜”则是从抖音擅长的“兴趣内容”出发,最直接的体现就是榜单强调“氛围感”。具体来说,抖音生服还将“氛围”进一步划分为东方美学、山野自然、松弛时髦和未来先锋,相比高德打出的“真实感”,抖音生服瞄准的是情绪价值,这本身也符合内容平台的种草逻辑。图源:抖音截图除此以外,平台们的榜单内容也进一步拓宽至餐饮以外的场景和品类。大众点评的“必玩榜”,抖音生服首次推出“酒店心动榜”,高德扫街榜也进化至文化艺术、潮流生活等细分场景,借国庆这一消费节点,巨头们试图以榜单这一更“轻”的方式来切入用户吃喝玩乐行的决策环节,这是一种方式,但背后无疑是更大的野心。榜单并非是新鲜事物,从享誉全球的米其林榜单再到如今必吃榜等成熟的榜单产品,重要的从来不是榜单,而是榜单背后制定者的“标准”和话语权争夺。站在消费者角度,“榜单”本质是一个用来进行消费决策的参考,其依旧离不开“多、快、好、省”的逻辑:• 快:获取榜单的方式和入口足够便捷,提供清晰的决策建议;• 多:榜单玩法、内容、场景、数据和商家供给足够丰富;• 好,榜单重要的是“精”,要替消费者做决策,因此榜单的内容质量决定了它后续的商业化;• 省:支付链路丝滑,同时在“性价比”年代,能主动提供最大化折扣,不需要消费者比价。因此,榜单只是面子,巨头集体“卷榜单”背后,依旧是即时零售战火的深化和延续,只不过这一轮是“到店场景”的话语权争夺。为什么是到店?原因也并不难理解。一是市场足够大,还远远没到天花板。在2022年的一次财报电话会议上,美团创始人王兴在被高盛的分析师问到怎么“到店消费市场竞争”时,提到一个观点:“目前蛋糕还小,短视频们的加入会加速行业发展”。换句话说,线下消费的缓慢复苏、独特的社交属性以及庞大的连锁和中小商家,到店市场还有巨大的增量空间,没有固化,据浙商证券的测算,预计2028年市场规模将达到5.4万亿元。二是到家外卖高频带动到店低频,平台能力可以复用。这之中,包括对做团购爆品引流的经验、经营工具的优化(如巨量本地推等)以及线下BD网络的搭建,本就为巨头持续拓宽到店场景打下了基础。三是到店和到家相互协同,既能盘活流量,也能找到变现路径。蒋凡此前在财报电话会上也提到,每天约有1.5亿人使用淘宝闪购,其中不少用户同样存在到店自提或团购的需求,这也是为什么淘宝闪购在外卖冲单大战后,迅速试点布局到店团购的原因所在。在商家端,经历了疫情后抖音和美团的到店团购战后,团购也已成为商家重要的生意营收来源。一家南京的火锅连锁餐饮门店店长向财经无忌透露,该店团购订单占整体销售额的一半还多。据中国饭店协会与美团团购联合发布《2023火锅品类发展报告》显示,早在2023年,火锅品类订单量占比近30%,其中团购核销量超27%。来自用户的到店需求和商家的线上线下一体化经营诉求,到店也能进一步盘活平台生态本身的流量活跃度,为现有的工具入口找到新的营销场景,为后续流量变现提供更多的可能。本地生活的竞争是一场综合能力的比拼,不仅是各家供给能力的效率和规模竞赛,也是内容、履约、服务等前端后端一体化的竞逐,这无疑是一场持久战。这场由榜单引发的“到店竞争”,也同样如此。可以预见的是,这个十一黄金周是各家展现和检验能力的试炼场,也是下一轮常态化竞争的起点。从短期和长期来看,如何评判这场竞赛的拐点,就看各家谁能率先建立稳固的“到店心智”,我们认为可以重点关注平台三个重要能力变化:一是榜单内容生态和团购业务的协同能力,实现“优质供给+口碑体系”双轮驱动。“到店”的本质是“店”,团购和榜单都可以被看作是到店引流的手段,只不过团购“重交易、轻内容”,榜单“重内容、轻交易”。本地生活玩家需要更好地建立榜单和团购的闭环,一方面需要重视榜单的内容生态建设,包括UGU、KOC和已有行业内容的沉淀,这既看AI等技术能力的辅助,也需要极强的运营能力。另一方面,要建立优质的团购供给盘子。团购不是发券那么简单,还需要打造优质供给,这依赖选品、商家资源、服务商以及BD能力。二是集团“大树”的协同和配合。在阿里“AI+大消费平台”的野心下,淘宝闪购与饿了么入局团购,和高德扫街榜形成双线作战,在集团“统一指挥”下,实现“到店+到家”的本地生活业态闭环。另一边的美团虽占据榜单生态“大而全”的优势,但也在以非商业化的“小而美”路径,探索到店的闭环,以鸭觅做深到店内容生态。财经无忌了解到,定位为“小众点评”的鸭觅也会有自己的榜单产品,其国庆推出的“本地人美食指南”专辑内容也已具备榜单的初级形态。美团“小众点评”产品鸭觅 图源:作者截图三是躬身“下沉”的耐心。如我们所观察到的,美团、阿里和抖音都在其到店业务强调“烟火小店”和对中小商家的扶持,在线下商家的开拓和推广上也瞄准下沉市场的小店,这既有利于丰富平台商家生态,也能进一步打通和聚合平台“消费订单+商户评价+用户画像”的数据。但同时,榜单固然能为庞大的中小商家带来客流,是其生意的增量,但在建立起用户到店心智的同时,怎么在榜单之外帮助商家做长效的复购,把流量转化为看的见的经营资产,这是更长期的挑战。“榜单大战”不是坏事,一定程度上它打破了过去本地生活赛道的固化,也把消费决策的主动权重新还给了商家和消费者,而非平台。而对巨头们来说,“榜单”只是撬动到店和到家业务协同的一个有力杠杆,它的背后依旧是本地生活这片星辰大海。","news_type":1,"symbols_score_info":{"METmain":0.6,"MPNGY":0.9,"HMTD.SI":0.6,"03690":0.9}},"isVote":1,"tweetType":1,"viewCount":890,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"following","isTTM":false}